You have substantial pay-per-click and SEO budget promising to deliver high-quality traffic to your website. But are you sure the traffic is being directed to a well-optimized landing page?
A well-optimized landing page helps your customer know more about your brand, product and services thus persuading him or her to do business with you. A poorly optimized landing page will only increase website’s bounce rate as prospects won’t remain on your site for long.
So how to make sure that your landing page is optimized well and helps boost your conversion rates?
For any landing page to work effectively, it must have the following 3 elements at the right place.
1. Strong headlines
As soon as a visitor lands on your landing page, he or she must be able to get all the relevant information about your site. Your landing page should be designed in a way that it answers important questions as ‘who are you’, ‘what services you offer’ and ‘why you have an edge over your competitors in market’. Any landing page that can give crisp and clear information about a company surely wins the visitors’ attention.
2. Strong Quality Images
Images are the best way of capturing user attention. If you fail to have good quality images, don’t expect your user to stay on your site for long. People easily get sidetracked when they happen to be online. The possibility of a user reading through lot of text, except for the fact he is already schemed by your product, is reduced to nothing. Put up images of your products, or graphics displaying any incentive as offered by you like free shipping. This truly helps in making the visitor a valuable buyer for you. Ensure you make use of most constructive image formats.
3. Call-to-action
Your call-to-action is your final chance of turning that visitor into a customer. It’s the destination of your conversion goal. It is very important that you pay close attention on its design, placement and content. Placing CTA above folds is the most common practice but it’s like expecting too much from someone who has just visited your site. A better approach would be to create a mini landing page experience containing critical elements of web page packaged into a block of content just above the fold. It can help customer understand your brand better and will even cut down bounce rate. Similarly, the design must also be catchy and the content shouldn’t be limited to ‘Click Here’ or ‘Submit’. Make it more catchy or awarding as ‘Click here to win instant discount on hair spa’―anything that helps the visitor know what perk he gets in return.
Not sure if your landing page is optimized fully?
Book for a free website analysis with our lead generation expert & get to re-design your landing page. Request a session below.