Have you ever wondered why successful businesses vouch for social media marketing? The answer is very simple―it brings the desired results.
A well designed Facebook ad campaign can help you sky rocket your daily leads, and when followed through properly, this can create a substantial following of loyal customers.
To support this, let’s share with you Pathway Visa’s Facebook ad campaigns, who received over 5,000 leads every month. That’s about 166 leads a day (we’re down sizing it a bit – as you’ll see below, they actually touch quite more than just 166 leads a day)
With an initial requirement of 100 leads per day with their allocated budget, their main type of lead was a submission on their Request a Free Assessment form.
So how did we go about meeting, and exceeding, this goal?
Our first step was to make a number of strategic changes on their website & their landing pages. We also changed the title of their lead form in order to incentivise more people to actually fill it, and added a few additional call to actions to further increase the conversion of visitors sent through Facebook.
Due to the changes made above, the results achieved were far superior to the basic requirements – instead of 100 leads a day, they were receiving an average of 250 leads every day.
They even touched 350 leads on certain days – and all for the same budget allocated for 100 form submissions.
So how can you create such magic with your Facebook Advertising?
The key is where you are sending your traffic to, not how you are sending them.
Apart from analysing your campaign & the clicks you are receiving, it is extremely important to also analyse your landing page & test your user flow in order to convert the traffic to a lead.