We have all had the experience of being suppressed by the “like” button on Facebook. While scrolling through the news feed, we sometimes are faced by stories that trigger disgust, grief or even anger. But, all we have is a like button.
Though we can express our empathy writing a long message in the comment field – there’s no button to right away express negative emotions.
Well, this is about to change as Facebook has announced it will create a “dislike button.” After refusing the idea for years, the social network has finally rolled out its plans to give users a way to express something other than a “Like.”
This indeed is getting mixed reactions from all quarters as users aren’t pretty much convinced with its integrity. The announcement has even left the marketers a bit perplexed wondering if the dislike button would spread more of brand negativity. But experts in the field perceive it as a great tool for marketing.
How Dislike Button Will Be Both a Challenge & Opportunity for User Engagement
The dislike button will certainly be challenging for the brands, but you can’t rule out the opportunities it will create for better user engagement.
As customers will actively decide if they dislike a brand and its content – it can turn difficult for the brands if the dislikes immensely overtake the likes!
However, a smart marketer or brand can take up the challenge & create ways to change dislikes into likes by working on the marketing strategy & reaching out to prospects understanding their expectations. Thus you can see that a dislike button would allow for better targeting. When you as a business will understand that a customer doesn’t like or empathize with a product, you will apparently drive better use of your expensive marketing budgets going forwards.
You would not really be interested in marketing your revolutionary product to someone who has no disposition for it. It would in fact push you to modify your social media strategy, better up your ad campaigns, invest more in content and tell bigger & better brand stories instead of pushing self-promotional trash.
How efficiently a dislike button will help marketers is something we’ll have to wait & watch out for.
As for now, we would like to know what your take on Dislike Button is. Share in the comments below.