Do you know there could be a mistake right now on your Facebook Page?!
We all make mistakes, however in business online, making mistakes could result in crucial outcomes we might not be able to afford.
Mistakes on an important medium like Facebook, which helps you connect with your audience, can lead to drastic circumstances. You could not only lose your existing customers, but could also repel potential consumers that could have turned into loyal customers.
So what are these mistakes?
Posting Irrelevant Content
It is very important to put up posts on your page that go hand in hand with your line of business. For e.g., Do not put up pictures of cute cats and dogs when your business is about dealing with cars. You could confuse your own audience with irrelevant information and posts. Not only will they never revisit your page but your page would not sound like serious business anymore.
Stick to your industry and products or services. It’s ok to add a little “something different” now and then, to spice up your page, but not on a frequent basis.
Spamming Your Fans
When you post too much on your page, your fans’ newsfeed clogs up with your content. This can annoy your fans after sometime, because all they see are your posts on their newsfeed, leading them to click the unlike button, or simply ignoring you.
Make sure you don’t post too much on your wall. Post only things that are important for your audience to know. Keep in mind that the quality of your posts is more important than quantity. Quality attracts, while too much quantity repels.
Deleting The URL Address
More often than not, when admins post images, articles or videos, they forget to delete the URL address, which adds too many lines, making posts look tacky and messy.
Make your wall looks as simple, and clean as you can. After uploading the article or video, remember to delete the URL address for an aesthetic appeal.
Ignorance Towards Fans
About 70% of questions asked by fans on Facebook pages remain unanswered. This really puts off and disappoints your audience. When fans show an initiative in the form of queries or questions that go without replies, they feel ignored. Ignoring fans is one of the biggest mistakes you can make on social media. This will reduce your fan base in the long run.
Take some time out everyday to answer and acknowledge your fans by replying to their doubts and questions. Here’s to building stronger relations with your audience!
Synchronising Your Corporate Culture With Your Facebook Page
Make sure that your Facebook page reflects your corporate culture. Your Facebook page should go hand in hand with your business goals and visions. The page is a part of you, therefore, it must portray the same personality as your business. The page can be a little informal and casual but not too much, as you don’t want your fans to feel that you are not serious.
Therefore, maintain your identity and hold your ground even while interacting with your fans.
Have you been guilty of any of these mistakes? Make sure to amend them and take your Facebook game to the next level.
Looking to increase your customer engagement? Find out more by visiting our blog on “How to Target Your Facebook Posts To Increase Engagement”.