Social media has undoubtedly become an integral part of every business’s marketing strategy – however, with so many social platforms available, it can be hard to realistically manage and create content for every channel. Especially if you are a business manager or a small team.
When we help small business owners with their digital marketing strategies, we emphasize on the fact that it’s not important to be on every social media channel.
When you have limited time and resources, it’s better to solo out the channels that are most relevant to your market and stay active on them.
What really makes a difference is ensuring the channels that you are on are done well.. Simply creating profiles that are inactive won’t really contribute to social success.
So how do you determine which social media platform you should give importance to?
The first thing is to ask yourself these questions:
On which platform are your target audience the most active?
What kind of content will you primarily be posting?
From there, determine which social channel meets the above criteria best:
Best for: B2C communication
Benefits: Largest number of active user out of all social platforms
We recommend it for: When you have a mix of content types and for content marketing
Best for: B2B communication
Benefits: Good number of users – not all are active
We recommend it for: When you are posting content that needs to go to people in a specific job industry or with a specific job title
Best for: B2B communication
Benefits: Also has a good number of users, with the added advantage of them being more active than they are on Linkedin
We recommend it for: Networking and building relationships, and when your content is more centred around sharing information & industry knowledge.