Let’s talk funnels. Well, not the kinds you use while cooking, or the ones that come attached to a college beer bong. This is about Email Marketing funnels – the kind you must get right if you want your business’ promotional process to run as proficiently as possible. An email marketing funnel is a must if you don’t wish to lose out on a potential lead that can boost up your sales any time in future.
Basically, your marketing funnel is the process by which your would-be customers move from first knowledge of your brand to post-sale evangelism.
An email marketing funnel is simply how you get to turn your leads into customers. It’s a plan that lets someone become aware of your business, learn about it, and make a decision on whether or not to buy. It’s all about seizing attention, filtering, and further isolating customers with who you should be spending most of your time. It’s the key to your successful online business – or any business, for that matter.
Nurturing Leads via Email Marketing Funnel
Email marketing funnel involves categorizing your potential leads into three stages of purchase cycle: learners, shoppers, and buyers. By segmenting your email funnel into these three stages, you can ensure that you’re sending timely and relevant emails to your customers. Each of this stage calls for a unique strategy and message.
You have to ensure that your emails aren’t flagged as spam but help you build consistent relationship that brings the lead back as a customer. The email campaigns will need to roll out mails in regards to new offers in the line, discount coupons, special deals, engaging content and customized services. If this is done in a strategic way, your prospect leads stay aware of your brand and get to connect with it in a significant manner.
Let’s here understand the basic strategies as involved in nurturing a lead via email marketing funnel.
It all begins with Learning
Before selling products to customers, it’s vital to inform them on precisely what it is, your product category and what your product can do. At the learning stage, the mails must be targeted at providing quality informational content with no sales message. Many people make use of eBooks and other content products as the clasp to get leads sign up for their email funnel – and this stage is about delivering all promises and educating the consumer!
It’s time for Shopping
Once the customer is made aware of your product or service, next thing that calls for is making the lead make a choice of purchase. This is the shopping stage wherein customers review their options for making a purchase. Here leads need to be provided comparison charts for various products and services as offered along with your competitors’ products.
Making the buy
When your customers are ready to purchase, they can be moved into this stage. By sending out promotional deals, coupons; and other engaging stuff, you convince customers to make the final choice. Their choice gets clear by now as they know your brand, your product as well the difference in services as offered by you and your competitor. And if some customers don’t convert from your buying funnel, it means they aren’t looking to purchase yet. Just keep them for future reference.
Broken sales and lead nurturing processes can lead to loss of even the high quality leads. Marketers that nurture prospect leads via email marketing funnel, prevent prospects from spilling before they actually get to speak with a sales representative.
If you have your marketing funnel placed right, you will be far away from losing on any potential lead. For more details, just book for our free Marketing Funnel Strategy Session and take the much needed step towards increasing your sales!