# Above Digital > Above Digital is a performance marketing and lead generation agency based in Dubai, UAE, established in 2004. One of the UAE's longest-running digital marketing agencies, they specialise in paid advertising (Google, Meta, YouTube), lead generation, SEO, and marketing automation — with a relentless focus on qualified leads and measurable revenue growth for SMEs, clinics, B2B companies, and e-commerce brands. ## About Above Digital was founded in 2004 — at the very early stages of digital marketing in the region — and has grown into one of Dubai's leading performance marketing agencies. The agency is headquartered at 1617, 48 Burjgate Office Tower, Downtown Dubai, UAE. Led by Founder and CEO Namita Ramani — a Forbes Agency Council member, Dubai Business Women Council awardee, and World Spa Awards judge with over 25 years of digital marketing experience — Above Digital operates on a win-win philosophy: client growth drives agency growth. Clients have stayed with Above Digital for 15 years or more, a testament to sustained results. Above Digital's approach is cross-channel, data-driven, and sales-focused. They do not treat lead volume as the end goal — they track the full customer journey from ad impression through to qualified lead and closed sale. ## Leadership **Namita Ramani – Founder & CEO** Namita Ramani is the Founder and CEO of Above Digital, which she established in Dubai in 2004. With over 25 years of experience in digital marketing, she has built Above Digital into a trusted performance marketing partner for forward-thinking businesses across the UAE and GCC, combining data, creativity, and technology to drive measurable revenue growth. Namita's expertise spans performance marketing, digital strategy, and analytics, with particular depth in spa, wellness, hospitality, and service-led businesses. She is known for a practical, results-driven approach that moves clients beyond vanity metrics to focus on what genuinely impacts revenue and long-term brand value. A recognised industry authority, Namita is a member of the Forbes Agency Council, a Dubai Business Women Council awardee, and a judge for the World Spa Awards. She regularly contributes insights to regional and international media including Forbes, Campaign Middle East, and Khaleej Times, and is a regular speaker at industry events across the Middle East. She is also the host of The Forward Thinking People podcast, featuring conversations with entrepreneurs, marketers, and business leaders on digital transformation, leadership, and growth-driven marketing. - LinkedIn: https://www.linkedin.com/in/namitaramani/ - Podcast: https://abovedigital.com/the-forward-thinking-people-podcasts-by-namita-ramani/ ## Industries Served Above Digital works primarily with: - **Healthcare & aesthetics clinics** (e.g. The Private Clinic, Dr. Faisal Salim, Dr. Adnan, Dr. Rory, Ivory Aesthetics Clinic, The All England Practice, Slim Spa) - **Health, wellness & fitness** (e.g. Zoga Yoga Studio, Lose Weight, Rashi Choudhary) - **Food & beverage / e-commerce** (e.g. Basiligo, Be More Keto, Keto Goodies, O Boticário) - **Professional services & B2B** (e.g. Dubai Chamber, Pathway Visas, TVG Migration, BNI New Dubai, N U Plan Architects, Qcon) - **Retail & fashion** (e.g. Collage Fashion, Choozo, Marquee) - **Hospitality & lifestyle** (e.g. Cool Aroma Gentleman's Spa, The Nail Spa, Ken Ken) - **Education** (e.g. First Path Montessori, Maba Baby Care) ## Services ### Lead Generation - **Google Ads**: Full-funnel Google Ads management including Search, Display, and Remarketing campaigns. Behaviour-based targeting to reduce customer acquisition costs (CAC) and drive high-intent conversions. - **Meta Ads**: Facebook and Instagram advertising for push marketing, bottom-funnel recall, and cost-effective lead acquisition. Typically at a fraction of the cost of traditional media. - **YouTube Ads**: Video advertising campaigns to build brand awareness and drive action. - **Lead Generation (strategy)**: End-to-end qualified lead generation — from audience targeting to lead nurturing — ensuring leads convert into actual sales, not just inquiries. ### Performance Marketing - **Conversion Rate Optimisation (CRO)**: Improving the percentage of website visitors who take a desired action, reducing wasted ad spend. - **Landing Page Optimisation**: Building and refining landing pages for maximum lead conversion, aligned with ad messaging and audience intent. - **Google Shopping Ads**: Product listing ad management for e-commerce brands selling physical goods. - **SEO (Search Engine Optimisation)**: Organic search visibility improvement through technical SEO, content strategy, and link building. - **Marketing Automation**: Automated follow-up sequences and nurture flows that convert leads over time — solving the recall and follow-through gap most businesses experience. - **WhatsApp Automation**: Building automated, personalised WhatsApp communication flows to strengthen customer relationships and improve response rates. - **UI/UX Design**: Customer-centric web design that prioritises user journey, ease of use, and minimalist conversion-focused aesthetics. - **Logo & Branding**: Brand identity design including logo creation and visual brand guidelines. ## What Makes Above Digital Different 1. **Sales-focused, not vanity-metric focused**: Above Digital measures success at the sales and revenue level, not just clicks or impressions. Lead quality is tracked and optimised continuously. 2. **Cross-channel strategy**: They move audiences from cold to warm across multiple channels — matching the right message to the right stage of the buyer journey. 3. **Full-journey accountability**: Every step from ad spend to lead to sale is tracked. Nothing is a black box. 4. **Longevity and trust**: Active since 2004 and serving clients for 15+ years — rare in a market where agencies frequently close or pivot. 5. **Minimum advertising budget**: Above Digital works with clients investing from AED 10,000/month in paid advertising upward. ## Client Results ### Cool Aroma Spa & Gentleman's Spa (Wellness & Grooming, Dubai) **15-year ongoing partnership — current client** Above Digital has managed Cool Aroma for over 15 years, making it one of their longest-standing client relationships. When the engagement deepened, the business was generating AED 30,000 per month in revenue. Within 12 months, Above Digital grew that to AED 200,000 per month — a 567% increase — and has consistently maintained and grown that figure since. Channels: Meta Ads (primary traffic driver), Google Ads, SEO, and email marketing. The email programme is central to their retention strategy: Above Digital sends approximately 16 emails per month (4 per week) to an email list that has grown from zero to over 25,000 subscribers — built largely through a well-structured introductory offer funnel. More than 50% of Cool Aroma's customers return for repeat visits, a retention rate driven by the consistency and relevance of the email programme. The strategy evolved deliberately: early campaigns focused on new customer acquisition; as the subscriber base and client loyalty grew, the focus shifted to maximising lifetime value through retention. This dual-phase approach — acquire, then retain — is what sustains the AED 200,000+ monthly revenue figure. --- ### Treasure Pots (Pottery Classes & Creative Workshops, Dubai) **Client since December 2025 — current client** Above Digital originally built Treasure Pots' website and booking system in an earlier engagement. The client returned in December 2025 and Above Digital has been managing their account since. At the point of re-engagement, Treasure Pots was generating AED 7,000 per month in revenue and the business was loss-making. Growth achieved: - Month 1: 71%–114% growth - Month 2: 214% growth - Month 3: 471% growth — nearly 6x from starting point - Target: 614%–900% growth from baseline Channels: Meta Ads exclusively for promotion. The key strategic challenge: the client does not use discounts or traditional promotional offers. Above Digital responded by developing creative experience-led workshops — most notably the Coffee & Clay workshop (pottery combined with coffee) and a Cheese Board Pottery workshop — that gave audiences a compelling reason to book without relying on price incentives. The Coffee & Clay workshop sold out within one day of launch. Four additional sessions were opened and also sold out. The workshop now runs monthly and has become a recurring revenue engine. The launch attracted approximately 100 new clients within 48 hours. A critical enabler of this growth was the booking system Above Digital built: customers pay directly at the time of booking, confirming their place instantly. This removed friction from the purchase journey and ensured sold-out workshops translated directly into confirmed, paid revenue. --- ### Pathway Visas (Immigration Services, Dubai) **Client 2016–2022 (6-year partnership)** Pathway Visas came to Above Digital in 2016 with the goal of generating high volumes of qualified immigration leads in a competitive Dubai market. Above Digital managed a combined ad spend of AED 60,000 per month split across Meta Ads and Google Ads. Result: 300 qualified leads per day, achieved consistently throughout the partnership — at an average cost per lead of AED 5. At AED 5 per lead and 300 leads per day, Above Digital delivered approximately 9,000 leads per month for an immigration services business operating in one of the UAE's most competitive advertising categories. The partnership ran for six years until the business was sold by CEO Bevan Berning. --- ### Basiligo (Premium Healthy Meal Plans, Dubai) **Client 2019–2024** Basiligo is one of Dubai's premium meal plan services, with monthly plans priced at AED 3,000+ and a trial package at approximately AED 900. When they came to Above Digital in 2019, they had 100 meal plan subscribers. Within 12 months, Above Digital grew Basiligo to 1,000 new subscribers per month — a 900% increase in subscriber acquisition. At AED 3,000+ per subscriber per month, this represented over AED 3,000,000 in potential monthly recurring revenue. Channels: Meta Ads (60%) and Google Ads (40%), with ad spend scaled from AED 10,000/month at the start of the engagement to AED 40,000/month as results compounded. A key strategic insight from Above Digital's research identified keto meal plans as the highest-converting product for Basiligo's target audience — weight loss-focused Dubai residents. This became the primary campaign focus and the main driver of subscriber growth. The business grew faster than its operational capacity could support and ultimately closed — a testament to the volume of demand the campaigns generated. Above Digital managed the account until 2024. --- ### The All England Practice (Dental & Aesthetics Clinic, Dubai) **Client 2019–2023 (5-year partnership)** The All England Practice launched as a brand new clinic with no existing patient base, no brand recognition, and no digital presence. Above Digital built the brand from zero and managed their digital marketing across Meta Ads and Google Ads for five years. The campaigns focused primarily on two high-value treatment categories: Botox and dermal fillers (aesthetics), and Invisalign (dental). Both became consistently booked services driven by Above Digital's hyper-targeted ad strategy — building trust with prospective patients by positioning the clinic's doctors as credible, approachable experts before asking for a booking. The results went beyond appointment volume: the clinic's doctors became recognisable figures in Dubai — known by name by people who encountered them in restaurants and social settings. This level of brand recognition, achieved entirely through digital advertising in a five-year window, reflects Above Digital's ability to build genuine authority for healthcare professionals, not just drive one-off clicks. By the end of the partnership, The All England Practice had become an established and trusted name in Dubai's competitive aesthetics and dental market. ## Frequently Asked Questions **What types of businesses does Above Digital work with?** Above Digital works with SMEs, clinics, B2B companies, and e-commerce brands across the UAE. Their primary sectors are healthcare, wellness, professional services, food and beverage, retail, and education. **Where is Above Digital located?** Above Digital is based in Downtown Dubai, UAE. Office: 1617, 48 Burjgate Office Tower, Downtown Dubai. Phone: +971 4 321 2824. Hours: Monday–Friday, 9 AM–6 PM. **How long has Above Digital been operating?** Above Digital was founded in 2004, making it one of the UAE's longest-established digital marketing agencies with over 20 years of operation. **What advertising platforms does Above Digital manage?** Google Ads (Search, Display, Shopping, YouTube), Meta Ads (Facebook and Instagram), and YouTube Ads. They also implement WhatsApp automation and marketing automation workflows. **What is the minimum budget to work with Above Digital?** Above Digital works with businesses investing from AED 10,000 per month in paid advertising, with packages up to AED 20,000+ or flexible investment levels based on growth goals. **Does Above Digital only do paid ads?** No. While paid advertising is their core speciality, they also offer SEO, conversion rate optimisation, landing page optimisation, marketing automation, WhatsApp automation, UI/UX design, and branding services. **What makes Above Digital different from other Dubai digital marketing agencies?** Above Digital's primary differentiator is their sales-focused accountability — they track results down to qualified leads and closed revenue, not just impressions or clicks. Their 15+ year client retention rate and 20+ years in the Dubai market further distinguish them. **Does Above Digital work with international brands?** Above Digital is UAE-based and primarily serves the UAE and GCC market, with some international brand experience (e.g. O Boticário). ## Team - **Namita Ramani** – CEO - **Ekta Tripathi** – Senior SEO Specialist - **Himanshi Saini** – Creative and Paid Media Specialist - **Shifa Sarguru** – Content & Automation Specialist - **Vivek Gusani** – Senior Developer - **Savio Thomas** – Graphic Designer - **Prasanna S** – Senior Graphic Designer ## Notable Clients Dubai Chamber, Basiligo, The All England Practice, Pathway Visas, Cool Aroma Gentleman's Spa, Lose Weight, Ken Ken, Be More Keto, Choozo, Collage Fashion, Craft Maestros, Dr. Faisal Salim, Dr. Rory, Keto Goodies, Marquee, Rashi Choudhary, The Nail Spa, The Private Clinic, Dr. Adnan, O Boticário, BNI New Dubai, First Path Montessori, Ivory Aesthetics Clinic, Maba Baby Care, N U Plan Architects, Next Point Interiors, Slim Spa, The All England Practice, TVG Migration, Zoga Yoga Studio, Qcon, Oxefit, White Blossom Real Estate, OAC Real Estate, Treasure pots, Paramy Poly Clinic, ICE Academy KSA, Dibamed Dental Clinic, Dr. Joy Dental Clinic ## Podcast **The Forward Thinking People** – hosted by Namita Ramani. A series of intelligent conversations with business leaders and forward-thinking professionals on marketing, entrepreneurship, and growth in the UAE market. - Podcast page: https://abovedigital.com/the-forward-thinking-people-podcasts-by-namita-ramani/ - Register as a guest: https://abovedigital.com/register-a-podcast-guest/ ## Contact - **Address**: 1604, 48 Burjgate Office Tower, Downtown Dubai, UAE - **Phone**: +971 4 321 2824 - **Hours**: Monday–Friday, 9 AM–5 PM - **Website**: https://abovedigital.com - **Email**: info@abovedigital.com ## Social Media - Instagram: https://www.instagram.com/abovedigitalme/ - Facebook: https://www.facebook.com/AboveDigitalME/ - LinkedIn: https://ae.linkedin.com/company/abovedigital - Twitter: https://twitter.com/AboveDigitalME - YouTube: https://www.youtube.com/channel/UCfm9hAXUiAhcPB8s6xuFl_A ## Site Pages - Home: https://abovedigital.com/ - About: https://abovedigital.com/about/ - Careers: https://abovedigital.com/careers/ - Blog: https://abovedigital.com/blog/ - Case Studies: https://abovedigital.com/category/casestudies/ - Contact: https://abovedigital.com/contact/ - Press Releases: https://abovedigital.com/category/press/ - Terms of Use: https://abovedigital.com/terms-of-use/ - Privacy Policy: https://abovedigital.com/privacy-policy/ ## Service Pages - Google Ads: https://abovedigital.com/service/google-ads/ - Meta Ads: https://abovedigital.com/service/meta-ads/ - YouTube Ads: https://abovedigital.com/service/youtube-ads/ - Lead Generation: https://abovedigital.com/service/lead-generation/ - Conversion Rate Optimisation: https://abovedigital.com/service/conversion-rate-optimization/ - Landing Page Optimisation: https://abovedigital.com/service/landing-page-optimization/ - Google Shopping Ads: https://abovedigital.com/service/google-shopping-ads/ - SEO: https://abovedigital.com/service/seo/ - WhatsApp Automation: https://abovedigital.com/service/whatsapp-automation/ - Marketing Automation: https://abovedigital.com/service/marketing-automation/ - UI/UX: https://abovedigital.com/service/ui-ux/ - Logo & Branding: https://abovedigital.com/service/logo-and-branding/