From High-Profile Project Management to Thriving Entrepreneur: Kamelia Salimi’s Journey
In this episode of The Forward Thinking People Podcast, host Namita Ramani talks with Kamelia Salimi, the managing partner at Zoga.
Kamelia shares her diverse background in project management and interior design, detailing her journey from overseeing large-scale projects like JW Marriott Marquis and Plaza Versace Dubai to co-founding Zoga, a leading wellness studio in Dubai.
She delves into the challenges and triumphs of transitioning from a corporate career to entrepreneurship, offering insights on managing a successful yoga business.
Kamelia also discusses the importance of location, team building, marketing strategies, and the role of a supportive community in running a profitable wellness studio.
Join us as we explore Kamelia’s inspiring story and her dedication to fostering health and well-being through yoga and holistic practices.
🕐 Time Stamps
00:53 Founding Zoga: From Idea to Reality
01:27 Transitioning from Corporate to Entrepreneurship
04:24 Applying Corporate Skills to Zoga
05:58 Challenges and Learning Curves in Business
07:05 Teacher Recruitment and Retention
08:37 Financial Struggles
10:44 Choosing and Expanding Locations
14:27 The Role of the Cafe in Zoga’s Business Model
17:07 Marketing and Customer Retention Strategies
21:38 Handling Customer Pushback
23:38 Effective Communication Channels
24:22 Event Planning and Marketing Strategy
25:30 Team Growth and Structure
28:26 Business Challenges and Turning Points
31:02 Her Exit Strategy for Zoga
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