If you are running an ecommerce business, you already know that your website is your most important tool. Apart from reflecting who you are, the design of your website can speak volumes on your businesses credibility.
When we talk of an effective and result driven ecommerce website design, user flow and user navigation play important roles. Your ecommerce website is the online shop that customers visit to make a purchase, and how easily each shopper can find what they are looking for determines how often a successful transaction happens. An ingenious ecommerce website design can help your business ROI go higher, and can help skyrocket conversions when done right.
How Does a Good Website Design Boost Conversions?
As stated, the usability of your ecommerce website goes hand in hand with conversions. Things like making your customer support and contact details front and center, and keeping the forms as easy and clean as possible are all significant ways to turn that visitor into a loyal customer.
Why do things like these matter? It all goes hand in hand with credibility & trust to buy from the website. For example, having visible customer support & contact details helps diminish a visitors hesitation to buy from a website they have stumbled upon for the first time.
Keeping this in mind, the user experience on your website plays a crucial role in converting probable leads.
So How Do You Start With Designing an Ecommerce Website That Wow’s?
Flat Design: The bigwigs in the web world; Google, Microsoft and Apple have clearly stated that flat design is here to stay. Flat design works wonders for ecommerce sites as its pleasing, easy to understand, and uncomplicated to expand and make responsive. It’s directed towards focusing on the content, which works in cutting down the bounce rate as people find what they are looking for easily.
Micro UX/Transitions: Your primary objective is to make the ecommerce experience a delightful one for your customers. You may assume that a customer is sure to overlook the fun little features but in fact this boosts the user experience and even increases click-through rates. Making micro UX effects and transitions a part of your website’s great design is sure to enhance the user experience and create a brilliant impact.
Tiled Navigation: Images make a more positive impact than text boxes, and this is the reason tiled navigation is mounting on popularity. When you use image tiles in place of lists, it cuts down the odds of getting lost and gives customers a preview of what they will be seeing. It has the potential to seize a visitors attention as soon as they enter your website, and keep them engaged through appealing visuals.
Device Agnostic: An ecommerce site should appear and function accurately on all screen sizes. This is where device agnostic comes into fore. Your ecommerce design must consider the quantity of screen resolution combinations, input techniques, browser capabilities, as well as the connection speed to build the most pleasurable user experience. Device-agnostic design assures that every visitor receives the same experience upon entering your store, irrespective of what method they use to get there.
Wondering if your website is sales-ready? Book a free website analysis with one of our lead generation experts & get a detailed consultation to determine if your online property is set up to convert visitors into customers.