In the ever evolving world of technology more and more businesses are adopting digital marketing to keep up with the current trends. As a result, traditional methods are fast becoming obsolete.
Even with the ease of access and ability to measure your digital marketing efforts, there is no guarantee that you will achieve your desired business goals. In other words, nothing is a guaranteed success; there is always a risk factor involved.
Even with our experience, we too have had our fair share of campaigns that haven’t exactly yielded desired results.
Not to worry though since we have shed insight on the most common (and costly) digital marketing mistakes a business can make and how one can fix them.
1 – Not Setting Realistic Goals You Wish To Achieve With Your Campaigns
Just like traditional marketing methods, one of the biggest mistakes one can make in the digital space would be to overlook the planning phase. This phase involves one’s goal setting, the purpose behind running digital campaigns and the different strategies one employs in achieving the targeted objectives.
Without having clear realistic goals, your campaign has no purpose. Without having a clear road ahead of you, one will have a hard time employing analytics to measure the returns on investment i.e. your campaign loses its measurability.
With such massive implications of not setting goals and objectives before your digital marketing campaign goes underway, the need for goal setting couldn’t have been more important.
With a clear direction and purpose to your campaign, the task of creating teams capable of deploying the needed strategy and reaching out to the relevant audience becomes much more easier.
2 – Email Marketing Is Very Important
With the growing popularity of social media and mobile marketing, it comes as little surprise that they are fast becoming the go-to channels for companies’ marketing efforts. This strategy however has its own downsides; one of which is undermining the importance of email marketing.
According to recent studies, nearly 90% of business professionals have indicated that they like receiving promotional emails from subscribed companies or those whom they do business with.
While social media channels allow one access to previously undiscovered consumer insights, it’s important for one to incorporate email-marketing techniques together with these insights. This will allow you to meet consumer demands with a higher degree of personalization.
3 – Social Media
Social media has evolved into one of the core marketing channels and cannot possibly be overlooked, however marketers often forget how to make effective use of it.
Social Media is vast and gives companies and brands the most important thing in marketing; allows you to build one-to-one relationships with consumers however we often find ourselves believing that getting more likes is the name of the game. It is more about engaging with your audience as opposed to anything else.
The most important way one can make full use of social media is to promote engaging content. The art of storytelling in the world of digital marketing will allow people to relate thereby helping you build relationships.
4 – Testing New Technologies and Data
Similar to how writers come across writers’ block, marketers are also known to come across crossroads, where they face a struggle to reinvent themselves. During such times, marketers tend to become data centric and undertake rushed, unplanned decisions like making use of untested technology and products, which inevitably result in costly outcomes.
One should one make use of data that is relevant to the business or marketing campaigns as opposed to putting their fingers in any and everything. Before testing new technologies and previously unavailable data, it is recommended one do thorough research to ensure these integrate well in order to get the desired results.
5 – Measuring Your Efforts and Marketing Campaigns
The biggest advantage of digital marketing is its ability to allow marketers to measure it. One can track and measure results pertaining to engagement, leads, conversions, website clicks and many others. It could be considered a crime if one overlooks the need to measure their marketing campaign effectiveness and efficiency.
It often happens that companies and brands focus on implementing new campaigns without tracking the results of previous efforts. The need to measure results couldn’t be more important, it allows one to act upon bad consumer experiences and meet their demands to a more personalized level thereby improving future marketing strategies leading to continued success.