The fact that your visitors are turning back from your website within seconds of landing is heartbreaking – more importantly, it’s a big loss for businesses aiming at more conversions through their website.
So what is it that triggers users to leave your website? What prompts them to click the back button?
It honestly depends on various elements of the website – right from typography and colors to images and logos – and what is being communicated to the user. If your website is too complicated or too unique, the average user is likely to bounce away.
Here are some useful tips that can help you enhance your web design to reduce bounce rates.
Embrace the white space
Remove all complicated color schemes and switch to white space. White spaces allow users to comprehend your website in a better way. Too much coloring can make it difficult for the user to understand the site, and the confusion will lead to the user going away from your site.
Get rid of pop ups
They used to be very popular but pop ups can be a big distraction. It’s true that pop ups have been helping many businesses collect leads, but most people now close pop ups immediately, without even reading them. Instead of annoying users with pop up requests, fit them into the website and do away with distractions.
Structure the navigation menu
A confusing navigation menu is a big reason behind high bounce rates. If you haven’t yet paid attention to your navigation menu – it’s time for some self-assessment. Combine pages and cut down on the number of menu options – this way you’ll be able to please site visitors and allow them to find what they are looking for easily.
Offer quality content
Your website content is an imperative issue to address. Long-winded paragraphs, unessential copy, and pointless text boxes tend to crowd pages and overload visitors with information. Focus on writing striking content and pay attention on its formatting too. It should be readable and easy to understand.
Invest in responsiveness
Responsive web design is the need of the hour. Responsive design makes things easier and allows for a flawless transition from device to device.
Your website is your ultimate lead generation tool and by no chance should it fail to hold a user’s attention.
Want to know if your website is optimized to reduce bounce rates? Book a website strategy session with our experts by calling 04 321 2824.