Well, you’ve finally done it – you’ve got the perfect optimised website up & running and it’s now time for all the leads to start pouring in.
So.. where are they?
Most business owners think that once their website is perfected, they will automatically start getting new customers. However, this is not the case. In order for your website to make an impact, people should first know that your website exists!
What you need is traffic.
It is only once you are able to send a good amount of traffic to that optimised website of yours that you will be able to see some action. And blogging is one of the best ways to get people to your website.
What’s better is that blogging helps you drive traffic that is actually interested in what you offer, since it captures them on a topic that is related to your product or service.
With each new entry on your blog, you provide an opportunity for your prospects to find you, find a solution to a problem and subsequently learn about the solutions that your company provides.
But it doesn’t just stop at traffic.
Blogging helps improve conversions & boosts the number of people that actually do business with you, since it helps create trust. As you answer questions that are important to your potential customers & guide them through your blogs, you slowly start creating a relationship built on credibility & authority.
Plus, blogging helps you attract new customers in other ways too:
Regular updates on your website through your blogs helps boost your organic rankings on search engines. This means it becomes quicker & more likely that people who are searching for your service/product find you over your competitors.
Blogging helps you create reusable content that can be shared across social media channels – once shared, it allows you to bring the interested reader back to your website to read the article.. where they can then browse.
Moreover, a blog provides the opportunity to nurture repeat business. Once a customer has decided to follow your blog, you have earned an open forum to stay in front of your customers to maintain the relationship. Using your blog to occasionally highlight new products and services offered by your business is a great way to spark continued interest among customers that already value your brand plus target new customers looking at your expertise.
However, your blogging strategy should be carefully designed and tailored to your target audience in order to make a positive impact. Spamming people regularly with junk content will have an adverse, and often hard to bounce back from, effect.