Are you sure you’re doing everything right on social media? Almost every business has a social media presence these days. But this doesn’t mean all are taking advantage of the countless business benefits social media can provide.
It’s true social media is the finest marketing way for making your brand reach out to a wider audience base. However, if used the wrong way, it can have a negative impact on your business. One little error can make people unfollow your brand. But how can you stay vigilant and ensure your business avoids the most common slip-ups? To put it simply―know what these mistakes are & keep them at bay.
Mistake 1: Too much of Self-Promotion or Boring Content
A little self-promotion is OK, especially when you’re doing it to establish yourself and your expertise. There is a line, however, that shouldn’t be crossed, as going over-board with self-promotion makes customers unfollow you. While you limit your promotion, also see to it that whatever content is going out is relevant & interesting to your audience. Boring and irrelevant content only gets tedious and very monotonous for the customer. When the content frequency is too high or if the matter is uninteresting, people opt to unfollow the particular brand or service on their Facebook or Twitter.
Mistake 2: Overuse of Automated Messaging or Lack of Personal Engagement
Automated messaging helps your business stay productive, focused, as well as engaged with your base of customers. But things can go haywire if the same fails―resulting in people unfollowing your brand on social media. If there is a lack of personal engagement and automated messages end up sounding extraneous, customers eventually shift their focus from your brand & stop engaging. People want an interactive platform & an automated, unresponsive social page sometimes just doesn’t cut it.
Mistake 3: Inappropriate Use of Hashtag
Hashtags are no more limited to Twitter as they have now made a strong presence on all major social media platforms as Facebook, Google+, and Instagram. However, the use of hashtags is an art – we see too many pages placing them anywhere & everywhere! A tweet with a hashtag is said to get more engagement as compared to the ones without it, but poor use of them usually causes followers a teensy bit of social frustration. And when we say poor use, we mean anything from using too many hashtags or using a hashtag that makes no sense at all.
There are a myriad of ways that things can go wrong in social media – however, starting with these super common mistakes is a good start to making sure you aren’t doing things that tend to cause unfollows.