A content that talks about your business & persuades your potential leads to do business with you can prove to be the most effective tool of marketing.
We have already discussed how effective content marketing actually is goo.gl/hcfnND. But it will only work out if the content is written in the right manner. Your content needs to be strong enough to convert your potential prospects and help increase the revenue.
So how can you write a web content or ad copy that’s capable of conversions?
1. Give it an objective: Don’t write content just because everyone else around is doing so or you are told that content is a must for any website. You need to be clear with your content objective, it should have a purpose. For instance, if you happen to be a men’s spa dealing with different massage types; your ad copy and content must talk about massages that are targeted for helping men. A person reading your content must be able to take a decision which in the case above would be booking for a massage session at your spa.
2. Be clear with your words: Playing around with words will do more harm to your piece of content than doing any good. Writing content is surely an art of playing with words here and there but that doesn’t mean you serve your reader with anything. Write content that’s straight with its tone and gives out clear information on the subject it deals with.
3. Connect with your audience: Your content objective would never be attained unless you build connect with your audience. And the only thing that can help you strike a chord with readers is your tone. Be emotive and expressive when dealing with a particular subject. Let the reader feel your emotions in each of your words. Your tone should be friendly, appealing and catchy. It should hold onto reader’s attention rather than turning him off.
4. Reduce anxiety: Are you reliable? Why should anyone consider your suggestions or recommendations or, more prominently, trust you to buy your product or service? A good content always cuts down reader’s anxiety. It not just educates them about something they’re anxious about, but convinces them that the words are credible.
5. Write a helpful piece: A reader will turn to your content to get some relevant information about the product or service as offered. The content helps him make a decision whether or not the offered service is of any use to him. And if you provide him with everything else other than the information he is looking for, do you think it will leave him convinced? Definitely not. Write content that holds some useful stuff for the reader.
6. Answer objections: When someone lands on your website, your content should be able to answer any and all objections / questions they might have regarding your product / service.
The right copy or content can completely change results and outcomes in marketing. It has potential to increase sales by actually getting people to take action & purchase from you.
Want to get the best piece of content written for your business? Consult with us for a full content marketing strategy that includes monthly blogs.