It’s so easy to go wrong with social media. In fact, even if you’re not going wrong it can be hard to do social media right. While you may have a page that’s loaded with content and is constantly updated, a lot of businesses find that all this content is just lying there.. it’s not really working for your business and it isn’t making potential customers interact with you.
So how do you start boosting this interaction? This is what we call engagement.
Having high rates of engagement on your social media platforms shows that the door to two way communication is open for your customers – it creates an atmosphere of a community, and people that have an interest in your services are more likely to choose you as they are a part of a like-minded community then.
These 5 tips will help any business start attracting more attention on their social media profiles and boost the amount of relevant audience that engages with your content.
Use hashtags
Especially on Twitter and Instagram, hashtags can do wonders to attract qualified people who are genuinely interested in your services. Why? Because they are actively searching for these hashtags, and can find you when browsing. Find trending hashtags that are relevant to your brand and use them when creating content.
Share photos of yourself & team
It’s common to find brands posting images of the people working behind the scenes.. And this helps the end audience really connect to the brand, because they are able to put a face to the people behind it. Humanizing your marketing helps increase trust and builds authentic relationships between people on a more personal level.
Run contests & giveaways
Organizing contests & giveaways are a great way of engaging users. Everyone loves a freebie, and most people are more than happy to share or like a post in exchange for even the smallest benefit. In most cases, it’s not the actual benefit that matters to the end audience (though it’s always advised to give something of value), but it’s the fun element that makes people want to engage and interact on a social level.
Qwertee, a t-shirt manufacturing company uses this tactic beautifully. They ran a Facebook contest where people had to simply like their page and submit their email address for a chance to win a T-shirt. By doing so, not only did they get a database of relevant people that they could market to in the future, but they also reached their goal of accumulating 100,000 authentic Facebook fans.
Offer concise morsels of advice
Everyone like to learn and grow, and most people that like a social profile do so because it adds value to their feed in some way. While having fun content is important, the core reason people have followed you is because they want to learn some information from you – this may be news and updates on your latest offers, or advice on how things work. Figure out what people want to know, and then provide them with this knowledge. However, it’s important to not become a schooling page that is just constantly giving advice – always maintain a balance between giving your industry knowledge/insight and other posts.
Don’t overdo the promotion
For your business social media is indeed the ideal platform for advertising or marketing your services & products but your target user isn’t there to be advertised to. There is nothing worse than a social media page that only posts about their offers and promotions – it’s what we call a social faux pas. Sure, your customers do want to know when they can snag an offer, but their on a social platform to be social. They don’t want you to be constantly selling to them.. Have some fun and be more interactive – it’s only then that they will return the favour and engage with you too!
Once you can start boosting your engagement, you’ll see more results from your social media efforts. Plus, don’t forget that the more people engage with you, the more likely you are to appear on their newsfeed!
Liked these tips? Show us some love & hit the share button. Or comment below and let us know what strategies you use to boost engagement on your social media profile!