Being a digital agency, we have to keep up with the demands and needs of our clients, and we were recently given the task of filling off peak hour dips using Facebook Advertising. With the client having a fully staffed spa, the drop in sales during these hours was noticeably affecting their bottom line and overall revenue generation.
Since the foremost goal was to rake in sales for our client, we decided to use a different approach – a Facebook Flash Sale that would only run at particular times on specific days.
The main idea behind introducing a Flash Sale was to bring in new customers together with bringing back previous customers who had tried/tested products in recent times but weren’t exactly considered a part of the loyal customers segment. The biggest advantage pertaining to this idea was that the product didn’t hold an inventory i.e. it was highly unlikely for the client to fall short once demand spiked.
The results from running a Flash Sale campaign? Our client received more orders than they initially expected leading to a drastic rise in awareness within the target market inevitably leading to an increase in sales.
So what makes a winning Flash Sale campaign formula?
1 – Targeting
With marketing, the most important thing before going live with your marketing campaign involves targeting the right. Without targeting the right people, your efforts will go to waste.
With a Flash Sale, you need to take a hands-on approach, one where you will be segmenting your target market. These segments will revolve around the following:
1 – New Customers
2 – Retargeting previous customers
One should note that retargeting to previous customers should not include your loyal customer base since these individuals already pay full price for your products.
Devise your Customer Avatar thereby paving the way for better segmentation of your audience inevitably leading to an Increase in ROI from your Flash Sale.
2 – Your Flash Sale Offer
Moving towards the offer. The main idea behind a Flash Sale is to drive up sales and spark interest within your target market. Your offer should be tempting, one that sparks impulse buying. Your offer should be clear and understandable to any prospective customer. It will either revolve around discounted products, product bundle offers or a mixture of both.
Devise the best offer which pertains to your business and target market, before we head over to the creative side of things.
3 – Be Creative
There are numerous brands and businesses conducting flash sales through Facebook but how will yours stand out? Since images and videos speak a thousand words by themselves, it’s best to focus our efforts on coming up with creatives that gain traction in the market, most importantly your target market.
Become the storyteller that you always aspired to be by speaking to your potential customers, allowing them to relate to your products which will inevitably rake in sales for you.
With Facebook Ads, you can make use of single images, videos and even carousels (three to five images one can browse through seamlessly via newsfeed). With an array of options at your disposal, your Flash Sale could capture more interest than you ever imagined.
3 – Time Your Flash Sale Accordingly
You might be thinking that Facebook Ads would lead to higher costs however one should note that the prospect of getting more sales is well worth it. More so, Facebook allows you to select how many days and during which hours your campaign should run making it perfect for Flash Sales.
Decide your campaign’s time frame in a manner when your target audience is active on Facebook and watch the social platform do everything for you.
Facebook Ads have opened up the doors for Flash Sales to cater to a larger audience, and actually get the word out to potential customers immediately.
Have you tried a flash sale campaign in the past? Was it successful? Let us know your experience in the comments below.