4 Reasons You Need To Upgrade Your Website

4 Reasons You Need To Upgrade Your Website

A good website doesn’t always mean having an appealing design. A good website is one that ties in design with functionality that guides customers & drives them to take action.

To actually generate customers from your website, it’s important to ensure that it is designed with both design & function in mind. Plus, it should be flexible enough to aid you during your online marketing.

So how do you know if your website needs a redesign?

1. You’re losing out on Content Marketing

We’ve already spoken about how content marketing can help generate more leads – it is a rising star and is the future of building customer relationships. However, without a CMS (content management system) in place on your website, it can be almost impossible to easily upgrade content and allow for people to start conversations through regular blogs.

Having a website with a CMS framework allows you to start making 90% of your website changes in house. Due to its user-friendliness, even people with no knowledge of coding can easily add or change content.

This allows you to regularly update your blog content & change your call to actions as you market it on different channels. Plus, your blogs can be easily updated to include your latest offer in them as you change your campaigns.

2. You can’t track your leads

Did you know that you can actually track each and every person that visits your website? It’s true – you can communicate with anyone who has visited your website without even needing their email address, thanks to the beauty of pixel marketing. Your website should allow you to evaluate things like conversion rates, by having the proper page structures & wireframes implemented.

3. You want to go more social

Social media marketing is the best way of increasing your audience base. If your website isn’t social enough, you lose out on the opportunity to attract potential leads. An effective use of social media helps keep your website fresh, enhances SEO, gets your prospective and existing clients talking and sharing fantastic opportunities to improve customer care.

But it’s not just about posting random content on your Facebook or Twitter page. Your ad content must talk about your business & persuade the targeted customers to do business with you. If your social media activity is properly integrated with your website, your marketing results will be simply outstanding.

4. You want to look more professional

Potential clients are on a constant look out for what you sell, which means your website needs to act as the 24/7 sales machine where a potential lead can get any needed information at any time of the day. If your website makes you appear as an amateur, your customers will simply turn away from your website; but if you have a professional appeal online, they’re much more likely to do business with you.

A few other things you can think about when determining if you need an upgrade:

Are your landing pages actually converting visitors, or they are just aesthetically nice pages that offer little value?

Is your website able to directly speak to your intended audience in a manner that resonates with them?

Website redesigning needs to be done strategically so as to acheive the business goals.

Take the step now and book for a free website analysis with our lead generation expert. Request a session below.

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