5 Factors That Affect The Cost Of Your Facebook Ads

5 Factors That Affect The Cost Of Your Facebook Ads

Facebook Ads is one of the most effective social media ad platforms -particularly when it comes to conversions. It’s indeed one of the primary reasons that marketers run Facebook ads.

Businesses use Facebook ads either to sell a product or build an email list. However, there’s one thing that plagues all advertisers using Facebook ads – the cost. Your Facebook ads cost can be high or low depending upon a lot of factors.

These factors not just influence your cost but even the rate of conversions from your Facebook ads. Let us here understand the factors which affect the cost of your Facebook ads.

Your audience: You will surely have a large database of audience to target. But it’s not necessary for all of them to show interest in your product or service. Before designing your ads, you will first have to segregate your potential prospects as you can’t design the same kind of ads for everyone. For a person who isn’t interested in your service, the ad will be a complete waste. Send the right message to the right people.

Your product: The ad you design must be in sync with the product or else it will never have an influencing impact on the customer’s mind. Understand the product & design the ad accordingly. No two products will have the same kind of ad strategy.

Your ad copy: The copy of your Facebook ad will always show up some variation. You can’t always decide whether it needs to be long copy or a shorter one, one with more of images or with a high professional tone. No matter how different the features are, at the end what matters is how effectively your copy can convince the user to take the action you want them to. And for the same, you will have to invest on getting the best of ad copy. Read more on how to create an effective ad copy: http://goo.gl/GGtiUI

Your landing page: No matter how well you design your Facebook ad, the end result will always be futile if your landing page is not created perfectly. Your landing page must have all the needed elements that can guide the user to take further action. Read what your landing page must be like: http://goo.gl/ekHnXw

Optimization: If you are optimizing for conversions, Facebook will actually be charging you for impressions. The same goes for clicks to your website. You can choose anything that works best for your business and gets maximum conversion. However, optimizing for conversion tends to bring better results.

Designing your Facebook ads taking into consideration these factors can always get you the desired results in terms of lead generation & conversion.

Get the Best out of Your Facebook Marketing!

If you are looking to generate more lead from Facebook marketing, come & be a part of our upcoming Facebook Marketing workshop – where we’ll give hands-on training and actually teach you how to generate leads using your Facebook Business Page.

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