In today’s episode, we simplify the digital marketing universe for you in terms of your paid ads campaigns. We’ve broken down the process of building a successful campaign in 8 easy-to-follow steps.
Any good plan stems from knowing what success looks like. Success is not just the direct repercussion on your business revenue. Success is the softer goals set for your marketing activities as well – the reach of your campaigns, the recall value of your creatives, your social media ptat scores and all those little items that come together to make a complete campaign lifecycle.
As digital marketers, one of the key aspects we love talking about is the structure of our search campaigns. Fitness experts flex by actually flexing their muscles and showing their toned bodies to prove what they say works. Digital marketers flex by showing off their campaign structure. We start our episode by talking about this very topic – the structure and organization you have in your campaign activity.
We’ve gone on to further simplify the process into 8 steps. Scroll below for a timestamped update for you to skip to the main steps easily. Our approach towards bringing efficacy in campaign management is usually led by a performance model i.e. we look at bringing revenue in for the business. Our campaigns’ main goal would be sales/bookings and although that is not a direct goal within the campaign setups sometimes, we ensure that we keep an eye on the business side of the brand to maintain stability and consistency in all your paid media efforts.
We cover the entire consumer journey from customer acquisition to customer retention. Should you, as a brand, focus on building your brand name and recall or just blindly sell, sell, sell?
Watch this episode for a few tips on campaign management to know how to bring in the highest efficacy levels to your paid advertising.
We’d love to hear from you and your experiences. Drop us a line at info@abovedigital.com or join the conversation #ThisWeekatAD on Social Media.
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Timestamps:
Titbit: 2:09 – Don’t be a follower! Find what works for you and action accordingly
Step 1: 4:05 – This is a basic that most campaign managers miss out on! Make sure you have this within your campaigns.
Step 2: 12:36 – Does anyone read anymore? Most of us think not…
Step 3: 15:43 – Are you doing the thinking in your campaign management or have you put that job on the platform? Watch here for what we believe is the best way to do this.
Step 4: 19:54 – Know your brand goals. Decide between market awareness or capitalizing more market share.
Real Life Example: 22:03
Step 5: 24:29 – SHOW ME THE MONEY!
Step 6: 27:50 – “An hour of planning can save you 10 hours of doing” Dale Carnegie
Step 7: 31:32 – Dive in! Hold up, wait. Test the waters first.
Step 8: 33:58 – When’s the next sale?