Client Overview:
Treasure Pots, a creative pottery studio, recently entered its next stage of growth in Dubai. After building a strong creative foundation in phase one, the studio re-engaged Above Digital in late 2025 to shift focus from brand awareness to consistent bookings and revenue. The brand was looking to scale studio footfall, fill class capacity, and turn one-off curiosity into repeat visits across Dubai’s creative and experiential space.
Objective:
As Treasure Pots entered its growth phase, the studio needed to quickly:
- Grow additional revenue for the studio of AED 50,000.
- Drive consistent bookings for pottery as the hero service and art as a secondary line, on a lean spend of AED 100 to 150 per day.
- Build a first-party customer database to fuel repeat visits and long-term retention.
Our Approach:
Above Digital ran a phased strategy combining brand foundation, paid performance, and content, leveraging:
- A streamlined booking funnel that removed friction from class enquiry through to confirmed booking, so interest actually translated into revenue.
- Meta Ads with prospecting campaigns built around Pottery on the Wheel and Hand Building as the hero classes, and Love Workshop and Coffee & Clay as high-intent workshop drivers.
The Results:
The campaign successfully reached and engaged the exact audience Treasure Pots wanted to connect with.
- 325 approved bookings were generated, with 247 unique customers walking into the studio.
- Pottery on the Wheel led with 164 bookings, followed by Hand Building (75), Love Workshop (45), and Coffee & Clay Workshop (40).
- Overall, revenue has grown +143.2% from December 2025 to April 2026.
- Curated workshops such as ‘Coffee & Clay’ tapped into current trends and attracted a wider group of customers to the studio, which helped Treasure Pots build a larger database of unique new customers with the potential to become repeat customers.
Expansion Opportunity
Impressed with the results from phase one and the early performance marketing wins, Treasure Pots renewed the partnership for 2026, with Above Digital now supporting:
- Increased studio footfall and consistent class capacity.
- A first-party customer database designed to drive repeat visits and retention.
- A strengthened booking journey built to turn interest into confirmed revenue.
Campaign Snapshot
- Client: Treasure Pots
- Region: UAE
- Industry: Creative Pottery Studio and Art Education
- Service: Website Design, Booking Funnel, Paid Ads (Meta)
- Outcome: Bookings, Qualified Unique customers, Website traffic growth