Client Overview:
OxeFit, a premium AI-powered home fitness brand, entered the UAE looking to reach individuals and families who value privacy, performance, and long-term health from the comfort of their own space. OxeFit needed a partner who could localise the strategy for the UAE and shift the brand from broad awareness to a high-performance Demo First model.
Objective:
As newcomers to the region, OxeFit needed to quickly:
- Multiply demo bookings from 8 a month toward a target of 60 to 70.
- Reach high purchase power audiences across luxury residential, medical wellness, and hospitality.
- Lift lead to a demo conversion from 5.33% into the 15 to 20% range.
Our Approach:
Above Digital recommended Meta Ads (Facebook & Instagram):
- Leveraging the platform’s targeting algorithm to reach HNWIs (High Net Worth Individuals) in Emirates Hills, Palm Jumeirah, and Al Barari interested in biohacking, home longevity, and boutique fitness, alongside B2B decision makers at rehab clinics, sports recovery centres, and luxury hospitality groups.
- Custom creative strategy built around the XS1 as the hero product, with UAE-specific hooks designed to speak to privacy, performance, and at-home convenience.
- Qualifying lead generation forms and automated WhatsApp funnels that filtered for space and budget before the sales team made first contact, raising lead quality at the entry point.
The Results:
Within the first month, the campaign successfully reached and engaged the exact audience OxeFit wanted to connect with.
- 22 leads generated in the early batch, with 15 B2C and 7 B2B prospects entering the pipeline.
- Audience included high-net-worth residents in premium UAE communities and B2B prospects from medical, wellness, and hospitality sectors.
- 13.64% Good and 4.55% Won leads, with 68.18% actively in follow-up and only 13.64% disqualified.
- 1 B2B XS1 deal already won inside the first batch, confirming the targeting was pulling real buyers into the funnel.
Campaign Snapshot
- Client: OxeFit
- Region: UAE
- Industry: AI-Powered Home Fitness Equipment
- Service: Paid Ads (Meta), Demo First Lead Generation
- Outcome: Higher quality leads, first deal won, demo pipeline activated for scale