Above Digital, a Dubai-based agency specialising in b2b lead gen using Meta and Google Ads, has shared findings from its B2B lead generation campaigns, highlighting how Facebook and Instagram help businesses reach prospective buyers alongside referrals, tenders and direct enquiries.
Drawing on work for its clients, Harrisons Sauces, BNI New Dubai and Red Rose Hub Cloud Kitchen, the agency identified three priorities for B2B advertisers: reaching relevant business audiences, tailoring messages to specific purchasing needs and connecting advertising with structured sales follow-up. The campaigns addressed different commercial objectives, from testing demand among hospitality buyers to supporting business network expansion and attracting prospective commercial tenants.
“Our campaign experience challenges the assumption that Facebook and Instagram are only useful for consumer marketing,” said Namita Ramani, CEO of Above Digital. “We have reached chefs, procurement managers and business owners through these platforms. The opportunity for B2B companies is to introduce themselves to relevant buyers before those buyers make a direct enquiry.”
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