The Call To Action feature on Facebook can now bring in traffic!
Now, its become easier to lead and drive people to your landing page. Its become as easy as simply adding a call-to-action button on your Facebook page.
We all use call-to-action feature in our ads, but did you know that you can now include this feature into your Facebook page? So, even if customers have missed out on a particular ad with the call-to-action, they always have it available to them when they land on your Facebook page. Being situated just below the cover picture, the call-to-action button cannot be missed.
Why should you make the most out of this feature?
Links Your Website
The photo, text box and call-to-action button will lead all consumers and customers to your website. Now there won’t be any chance of missing out on any untapped customer that visits your page.
Specific Buttons To Suit Your Business
Facebook has also released five new kinds of buttons that you can have on your business page. ‘Book Now’, ‘Shop Now’, ‘Sign Up’, ‘Contact Us’, ‘Use App’, ‘Play Game’, and ‘Watch Video’. Depending on the nature of your business, select from these seven, and never miss out on any interaction with your audience.
Increase Your Conversion Rates
During the three week test, it was recorded that the call-to-action button delivered up to 2.5x of conversion rates, compared to other social placements. So how does this actually happen? Without a call-to-action button, a visitor would come to your page, browse and leave. However, now with this call-to-action feature, once they visit your page, they are directed and instructed to take action by the button.
Call-to-actions have been a common concept when creating ads, but we’ve seen substantial evidence that their placement on your actual page can be beneficial as well. From all the potential customers that visit your Facebook page, only a certain amount land there through your Facebook ads (which have the Call-to-action button) – people who arrive there through other sources, have not been directed to take the action that you want them to. Which is precisely why the addition of this feature allows higher conversions from every customer that visits your Facebook page no matter how they landed there.