Roxana and I had a fantastic discussion last time, where we’ve spoken about the concept of servant leadership.
Today, she’s joining us again to talk about something really meaningful: Giving.
Whether it’s in our personal life, or in business, giving is a very important aspect when it comes to building and keeping relationships.
However, today, we’re focusing on:
-How to incorporate a culture of giving in corporate environments
-Being socially responsible
-The circle effect giving has, and how it helps us reach our goals
It’s been a really great discussion, learning about Roxana’s thoughts on creating a culture of giving and how it can inspire human and business growth together!
He explained how it affects our peak performance, and how we can incorporate this state of flow into our lifestyles.
The beauty of it all is that, it makes us realize how there are so much in life that we couldn’t articulate… no matter how hard we try.
Because at the end of the day, it’s an experience.
Anjaan says, “State of Flow is simply a place where you don’t see what’s happening or you don’t know what’s happening. Rather, you are so super focused on that moment that you are aware of everything that’s happening in that moment.”
Have you experienced a State of Flow? Share your thoughts below!
You may have read several articles on how to create the perfect Facebook ads, how to write ad copy etc.
But sometimes, all you need is a reference to some truly killer ads on Facebook, so you can emulate them as you need.
So we’ve deconstructed some of our favorite Facebook ads and all those elements that made the ad work!
But first, let’s go through some simple pointers for creating those failproof ads!
When creating FB ads, the most important thing, is to make sure that you have an offer or an ask. People will only engage with your ad if you’ve given them an irresistible offer or told them the exact action they need to take.
Keep it simple – Be concise and clear in your message.
Use bold, contrasting colors that catch the eye in your visuals.
Have a call to action that encourages people to click on the ad.
Now, let’s get down to business. Check out some of these brilliant ads and our favorite elements in them.
NatureBox – Healthy Snacks.
Why This Works
Well, isn’t that image simply alluring!
I mean, all that delicious-looking food plus the contrasting colors of the dishes and the food is beautiful!
To add to that is the bold red illustration that says FREE TRIAL.
The visual itself is enough to get a viewer hooked!
The ad’s copy is a fine example for minimal-done-right.
The entire ad just has 4 lines of text, but it has all the necessary information packed into it.
The first line simply gives the product description, the second gives the customer the exact value and tells him what to do. Then a relatable headline and an additional but important line of info!
Every element in this ad works perfectly and in sync!
Audible: Harry Potter Audiobooks
Why This Works
For starters, this ad is simply genius as it automatically taps into that very large Potterhead community. No Potter fan could ever pass over that glaring title with the exact font used in the books.
The visual also uses an array of bright colors to draw the eye.
With regard to the ads copy, it’s simple and effective, with the amazing offer being the opening line followed by the call to action!
All in all, this ad has got the elements right!
Better Help – Online Therapists
Why This Works
Advertising related to health, especially mental health is always difficult to get right. But Better Help managed to get it right by creating a meaningful visual that signifies the emotions that go along with mental health issues, in an attractive and creative manner.
The ad also uses short-form text along with just the use simple keywords.
This is a ad done right!
GuavaPass
Why This Works
This image uses the perfect colors and elements to grab anyone’s attention, guaranteed to make you stop and admire the aesthetics within it.
Again, simple and effective copy with a Call-To-Action in the headline and the text!
Another win.
Now all you have to do is make sure that your ads are just as attractive and on-point!
If you have any questions on the topic, or want something answered, send an email through to learn@abovedigital.com and we’ll address it on our Facebook Live sessions, or directly via an email response.
CoolAroma Gentlemen’s Spa is one of the first clients we had at Above Digital.
When their owner first came to me, he was spending heavily on print advertising and magazine features… but he wasn’t breaking even, and was close to shutting the spa down.
Today, I’m proud to say that he has opened a second branch of the same spa, because the business is thriving so much.
And he doesn’t spend a dime on print or outdoor sales.
By turning to digital marketing, his revenue skyrocketed, business boomed, and guess what…. he wasn’t even spending HALF the money he spent when doing print advertising.
That’s why I tell every business owner I meet the same thing:
Stop focusing on irrelevant things that are not giving your business results, and get serious about digital marketing.
Whether you hire someone else to do it for you, or you do it yourself… it’s time to take it seriously and start learning about how you can use the digital world to transform your business growth.
When it comes to digital marketing, always remember that retaining your existing customers is way more cost-effective than acquiring new ones! Having a loyal customer base that keeps coming back to you is great for your business and brand image.
Plus it’s been proven that returning customers spend more than new ones. According to Mckinsey & Company, repeat customers spend an average of $52.50 compared to new customers spending an average of $24.50.
So, your best customers are the ones who’ve already purchased from you and this makes complete sense because these are the customers who’ve already gained value from you and trust your brand.
Now, how do you make sure that these customers keep coming back for more?
Your customer’s inbox is that one place where you can market your content to them directly, without being too overbearing or pushy.
Putting your existing customer base on an email list and sending them email newsletters on a monthly or quarterly basis, is a great tactic to keeping their interest in your brand alive.
Through just newsletters, you can keep your customer base updated with the latest news from your company, new products, services, deals and offers.
Now, you’re maybe wondering whether people even open these emails. The truth is, most do while some don’t. But, the fact is that even seeing your brand’s name constantly in their inbox, will make a customer feel valued.
But, you have to keep in mind that most brands already have an email marketing strategy. Hence, your customer’s inbox is probably already flooded with tonnes of emails from brands.
So how do you stand out and stop them from rushing to click that Unsubscribe button?
Remember, it’s not about advertising. Unless your emails are about a specific offer or an irresistible deal, stay away from hard-selling. Provide your customers with valuable insights on news in your industry, technological advances or any other information that your customer can relate to. Of course, you can add in relevant links to your company’s pages, but that’s it.
Your company’s message should be the heart of every communication that you send out.
The bottom line is, build trust with regular communication through emails just by providing value and not by selling. By building this relationship, your customer is more likely to purchase from you again, when you do feel the need to sell.
So, what are the types of emails you can send out?
Reward Programs: Invite your customer to rewards program, via email. Offer them reward points per purchase, or double or triple purchase points to make them feel extra special. But get them hooked to the rewards program.
Promotional Code: Offer your customers promotional codes via email on their first purchase and give them a discount for their next purchases. If your offer is good enough, rest assured, your future mails will not be left on unread.
Contests: Hosting online contests is a great way to drive engagement. The best part is, you can get a lot of additional information from them while they enter the contest.
Birthday Offers: Getting hold of your customers birth date is gold! Offer them a great discount on their birthday; there’s no better way to make your customer feel special!
Reminders: Every single offer or promotion has an expiration date and it’s a great option to send out reminders to your customers to make the most of it. This will keep them engaged with your emails.
Now this may seem like too much of a task unless you have a support team, but get hold of an email marketing software and it will all be automated. With a bit of effort at first, your software will manage all these tasks without any further effort.
While all this may seem daunting at first, it’s important to realize that getting your email marketing on track is extremely beneficial in the long run.
If you have any questions on the topic, or want something answered, send an email through to learn@abovedigital.com and we’ll address it on our Facebook Live sessions, or directly via an email response.
Mubarakka Nandi’s entrepreneurial spirit has been of great inspiration to me, and it always reminds me of how it’s so possible to turn your passion into a business.
She founded Touch of Clay, her pottery studio, from her backyard… and till today, she runs classes and pottery workshops from her home – as a legitimate business.
In today’s session, we’ll be talking about how she grew her customer base without really doing any marketing, and all the logistics she dealt with to turn her passion into something that makes her money and allows her to run her home.
Uma Ghosh is an entrepreneur, television personality, dedicated philanthropist, and a mother.
In this video, Uma shares how she started her journey as a TV personality, and gradually built up her own business – plus her expansion into the online world with her website The Uma Show.
Watch this video and gain insights on building a business that’s in line with the life you want to live.
Because content, or rather, informational content is what gives your customers value and draws them to your brand. The content that you share gives your customers and potential customers insights into what your brand is about and here’s where they decide to build a relationship with your brand.
In short, if the content you share is valuable to a customer, they immediately trust your brand and it’s practices. And this trust is truly priceless.
So content marketing is basically sharing valuable and free content to attract new customers and retain old ones.
It’s also important to realize that your customers are oversold to. With the number of brands out there trying to market through various channels, your audience has developed resistance towards ‘hard selling’. Which is why content marketing has become so valuable today.
Now, depending on your business type, your content marketing strategy would differ.
If you’re a B2C brand, then your content marketing would use engaging content that revolves around your products and services. So you’re providing valuable information about your products helping your customers make informed decisions.
All consumers are just looking for solutions to their problems. Your entire content marketing strategy should then focus on how your products or services solves their problems. This way, you’re directly but subtly influencing your customer’s buying decisions. You also significantly shorten the purchasing cycle as customers respond quicker to content.
So, how do you get your content marketing right?
Very simply, you need to get into the mind of the customer. Think your product from their perspective.
What is that problem that your product solves?
How will it solve the problem?
Really get into your customer’s mind and you’ll get several ideas on how you can market your products with content. Now, all you have to do is create articles, video tutorials, infographics etc.
This is what content marketing is all about!
So what are the various ways you can market your content?
Informational content: Basic informational article specially designed for those customers that are in the research mode.
Awareness content: Use the power of videos and tutorials, and create content that raises awareness about issues surrounding your products.
Case studies and testimonials: It always helps when you show a customer legit proof that your product has worked. Success stories in the form of case studies are always powerful influencers.
Infographics: Any visual elements have immense power. And the best part is, you can pack a tonne of information with illustrations.
So before you set sail with content marketing, there’s a couple of things you should remember!
Do NOT mention your product or service: Even though your goal is to sell your products and services; content marketing is subtle! As mentioned before, customers don’t want to be sold to all the time. To get their attention, just provide them value, and they’ll radiate towards your brand.
Keep your target audience in mind: Attracting attention is great but is it from the right people? So specify your target audience and then market your content to them.
With all these tips and tricks you should be able to create a content marketing strategy that’ll drive your customer loyalty and business through the roof!
Download our free guide, ‘Facebook Ad Design Checklist’ to ensure whether your Facebook ads are optimized to generate leads.
If you have any questions on the topic, or want something answered, send an email through to learn@abovedigital.com and we’ll address it on our Facebook Live sessions, or directly via an email response.
