Author: ad_new

Here’s a fun fact. Facebook video ads actually get 159% higher organic reach than regular posts.

Another fact related to this. People watch more than 100 million hours of video on Facebook every day!

These facts should be enough for you to capitalize on this format and seriously consider creating engaging videos for your Facebook ads.

Owing to the high engagement rate, video ads on Facebook also tend to be cost-efficient while generating great results.

Let’s take a more detailed look at how you can incorporate videos into your ad campaigns, because it isn’t just about creating videos. They have to be in a consumable style and format.

Here are a few components that your videos must include:

Keep the best at first: Your videos main aim is to prevent that viewer from scrolling down after the first 3 seconds. Because of the amount of content that the viewer is exposed to, they’ve built resistance to content that immediately doesn’t capture their attention. So make sure you put in the best visuals and effects to keep them hooked on to your ad.

Visuals over sound: With videos, you need to pay attention to both visuals and sound effects. But bear in mind that most viewers on Facebook mute the sound of videos, for the reason that they maybe in a public place or at work. So make sure your visuals are killer enough to keep them hooked and any audio information should also be incorporated as subtitles. Seen those amazing Buzzfeed Tasty videos? You can surely remember the visual effects but the sound? Not so much.

Use Facebook’s tools wisely: Again, it isn’t a simple as just creating a good video ad and hoping it works. You have to make sure it’s delivery is optimized for the action you want your audience to take. Also ensure that your video ad is targeted at the right audience depending on your product and the ad.

Testing is Key!: Your best bet is create variations for a video and test out which one works better on your audience. Then employ a similar format for you other videos and you’re good to go!

So how do you make the most of Facebook Video Ads?

The best option here, is to let Facebook make the magic. All you have to do is optimize your ads for Video Views and Facebook will automatically  display your video to the people most likely to watch the entire video.

Once you have a large number of views, you can create custom audiences of the people who have watched your videos, as well as Lookalike audiences to target your future video ads!

But it isn’t just about getting people to watch your videos. You can actually get them to convert to paying customers.

By just using video ads on Facebook, you can create a whole sales funnel and guide your audience to convert.

What you have to do is create the following audiences.

People who viewed at least 3 seconds of your video

People who viewed at least 10 seconds of your video

People who viewed at least 25% of your video

People who viewed at least 50% of your video

People who viewed at least 75% of your video

People who viewed at least 95% of your video

Once you’ve created these audience, you can exclude the people that actually converted and remarket to the ones that didn’t.

You can also create Lookalike audiences of each of these audiences for much more effective future audiences.

Combine engaging videos with a well-targeted audience, and you’ll definitely have a winning campaign.

Facebook is that amazing platform that lets you reach millions of people all over the world and there are two ways to do so. You can either reach them by paying Facebook or you can reach them organically.

The only problem is, reaching people organically or without paying Facebook has largely declined since 2014.
Which means that fewer people are actually able to see our posts, and on Facebook, this means fewer likes, clicks, comments and shares.
If you’re an advertiser on Facebook, you’d know that this means, fewer customers, fewer leads and fewer conversions.

And this can get seriously frustrating for business owners.

The truth is, there are simply too many Pages on Facebook, creating too much content for too many people. Think of it this way, Facebook is just a platform. A user’s News Feed has only limited space for Pages content, and basically, too many people are competing to reach that limited space!

So Facebook’s strategy is to make sure that the limited space on your Newsfeed is only occupied by the BEST content.
And by best, Facebook means Relevant.

From a user’s perspective, this is great. But for business, this makes getting more Reach much more difficult.
But remember, there’s always a way to get around this and it starts from understanding the way Facebook works.

So, Facebook has an algorithm called EdgeRank that will judge and rank your posts.
Think of a Facebook post. It could contain text, images, videos and links. Now if your post contains all these elements, then your post will rank higher than one that doesn’t.
And your post will then be delivered to a lot more people.

Also, some elements rank higher than the other. Text ranks low, links higher, images even better and videos get the best scores.

Facebook also ranks posts based on the level of engagement. So the more comments, like and shares you receive, the more people will view your post.
And likewise, if your post doesn’t have much engagement going on then your ranking drops and so will your post’s delivery.

There also exists the ‘Timing’ factor. The older a post gets, the more it’s ranking decreases.

If you look at it from Facebook’s perspective, then it all makes sense because they just want users to be more in touch with content that they can relate to, content that’s fresh and content that’s good.

Now to get around this algorithm, it’s pretty simple.
Analyze our Facebook posts and see which are the ones that got the most engagement and maximize those kind of posts in your strategy.
For instance, if your images get more engagement then your audience responds better to images. So make sure you have social media posts include more images.

Insider’s Tip: To increase your engagement rate, check your highest performing posts on a weekly basis and boost the top one for a small amount. This way, you’ll drive more engagement to your existing posts and you’re investing on better reach for your future posts as well.

So remember, the goal is to drive engagement and subsequently get better reach and not vice-versa. The more people that engage with your posts with likes, shares and comments, the better all your future posts will fare.

We all know how being active on social media is integral to our business. But being active on social media takes serious effort. While most companies manage this because of dedicated social media teams, entrepreneurs and small businesses find it extremely hard to keep up.

It honestly is a daunting task to come up with ideas and then actually creating those images to upload is a whole other problem!

What we’ve realized is that, there isn’t a shortage of ideas. It’s just that entrepreneurs do not have the time.

And since most of these ideas pop up when we don’t really have access to a computer or designing software, we’ve decided to hook you up with some easy apps you can just install in your phone and create images on-the-go!
Plus, you can share them instantly.

#1: Kanvas

Kanvas is a great app for both android and iPhone users! Once you install it and set up a free account (in just a matter of minutes ), you can create a wide range of content such as images with quotes, GIFs, videos, flipbooks and so much more!

Tap the + icon on the top right of your home screen and you can start creating right away!.

Plus, you can have all your Kanvas creations to be directly saved in your camera roll.

#2: Adobe Spark Video

This is honestly the best app for creating videos! Adobe has a great iPhone app called Adobe Spark Video, where all you need is a script! And the app will get your job done.

Install the app and and tap on the + icon to begin your first project!

You have the option of selecting from seven ready-to-go templates that can tell a story, frame an idea, teach a lesson or even promote an event.

If video templates aren’t your thing, then you can even start a whole project from scratch and put in your desired elements and effects.

Once complete, you can directly share these videos on your social media platforms or download it directly into your camera roll.

#3: Adobe Spark Post

While this is a go to mobile app for most Adobe fans, Spark Post actually strikes a chord even with Canva users!

As a busy designer, you’ll have plenty of control over your designs while easily being able to manage a single design for multiple social media platforms such as facebook. Twitter, Instagram and even Pinterest.

The only drawback being that this is isn’t available yet to the Android market, but if you’re an iPhone user, this is seriously a great option!

#4: PicMonkey

Until now, we’ve focused on image and video creation app; but sometimes all we really need is  a user-friendly editing software. PicMonkey is a photo editing tool that actually offers options quite similar to Adobe Photoshop and you can select from a range of really cool effects to add to your photos.

But if creating an image from scratch is your style then this isn’t the app for you. PicMonkey is simply perfect for those users who just want to improve images and add special effects

#5: Photo Grid

Image and video creation, editing is all great, but what about collages?

As image collages are getting increasingly popular, here’s an app that works great for creating them.

Photo Grid is an amazing app that easily lets you create collages using photos from your camera roll, and the best part, it even let’s you resize specifically for Instagram!

Your social media followers are all visual users of media and the best way to keep them engaged is through the use of images and videos.

Now that you have these easy-to use- apps on your mobile phone, social media updates shouldn’t be a hassle anymore.

Happy sharing!