Author: ad_new

What is content marketing and why do you need it?

Because content, or rather, informational content is what gives your customers value and draws them to your brand. The content that you share gives your customers and potential customers insights into what your brand is about and here’s where they decide to build a relationship with your brand.

In short, if the content you share is valuable to a customer, they immediately trust your brand and it’s practices. And this trust is truly priceless.

So content marketing is basically sharing valuable and free content to attract new customers and retain old ones.

It’s also important to realize that your customers are oversold to. With the number of brands out there trying to market through various channels, your audience has developed resistance towards ‘hard selling’. Which is why content marketing has become so valuable today.

Now, depending on your business type, your content marketing strategy would differ.

If you’re a B2C brand, then your content marketing would use engaging content that revolves around your products and services. So you’re providing valuable information about your products helping your customers make informed decisions.

All consumers are just looking for solutions to their problems. Your entire content marketing strategy should then focus on how your products or services solves their problems. This way, you’re directly but subtly influencing your customer’s buying decisions. You also significantly shorten the purchasing cycle as customers respond quicker to content.

So, how do you get your content marketing right?

Very simply, you need to get into the mind of the customer. Think your product from their perspective.
What is that problem that your product solves?
How will it solve the problem?

Really get into your customer’s mind and you’ll get several ideas on how you can market your products with content. Now, all you have to do is create articles, video tutorials, infographics etc.
This is what content marketing is all about!

So what are the various ways you can market your content?

Informational content: Basic informational article specially designed for those customers that are in the research mode.
Awareness content: Use the power of videos and tutorials, and create content that raises awareness about issues surrounding your products.
Case studies and testimonials: It always helps when you show a customer legit proof that your product has worked. Success stories in the form of case studies are always powerful influencers.
Infographics: Any visual elements have immense power. And the best part is, you can pack a tonne of information with illustrations.

So before you set sail with content marketing, there’s a couple of things you should remember!

Do NOT mention your product or service: Even though your goal is to sell your products and services; content marketing is subtle! As mentioned before, customers don’t want to be sold to all the time. To get their attention, just provide them value, and they’ll radiate towards your brand.
Keep your target audience in mind: Attracting attention is great but is it from the right people? So specify your target audience and then market your content to them.

With all these tips and tricks you should be able to create a content marketing strategy that’ll drive your customer loyalty and business through the roof!

Download our free guide, ‘Facebook Ad Design Checklist’ to ensure whether your Facebook ads are optimized to generate leads.

Click here to download.

If you have any questions on the topic, or want something answered, send an email through to learn@abovedigital.com and we’ll address it on our Facebook Live sessions, or directly via an email response.

As an entrepreneur, business owner, or social media manager, you’ve probably dabbled with Facebook Ads yourself.

It’s one of the most easy-to-use platforms for online advertising, and has features for both basic and advanced advertising, so that you can really scale your campaigns and get the most bang for your buck.

Plus, it’s one of the most cost-effective solutions, especially for small businesses that don’t have a lot to invest into their marketing budget.

I’ve met a lot of startups and small businesses that have been doing their Facebook Ads themselves, and have been getting some response.. But what I’ve noticed, very commonly, is that most of them have set up their ads without any real strategy.

They have an offer or a product they want to sell, and they create an ad to get people to enquire or buy.. And that’s it.

Sure, people do enquire and buy through these ads…
But the amount of money, and potential revenue, that’s being missed out by them is crazy – Just because they haven’t thought about using their Facebook Ads strategically!

The most basic way to think about your ads, so that you can really optimise your returns and improve your profit margins is to make sure your Facebook Ads are doing three things:

1. Acquiring new customers
2. Retaining existing customers
3. Upselling to customers

What most people are doing right now is focusing on acquisition, which is actually the most costly thing to do. It costs more to acquire than to retain.

And by not using ads to retain and upsell, they are missing out on the chance to maximize their profit and returns from that initial acquisition cost.

Let’s look at this further: A slimming center spent $5 to acquire a new customer for their slimming massage ($5 was basically their cost of acquisition, or cost per purchase).

They also do a package of slimming massages, where you buy 10 massages upfront and get a discount.

By creating an ad to upsell the package of 10 massages to the customer they spent $5 acquiring, they have the ability to maximize their returns on their initial investment, by selling them more at a lower cost of acquisition, since they are remarketing to them for higher value sales.

In the same way, they also retain customers by using Facebook Ads – ensuring that someone who has come to their slimming center once is urged to come back repeatedly, since they already know and trust their services and are a willing paying customer. If they haven’t made a booking for 2 months, there’s an ad that prompts them to schedule their next massage.. Which helps them keep their existing customers active, so that they can maximize the profits they make from them returning.

By using 3 sets of ads to cover these 3 areas of acquiring, retaining and upselling, you can make Facebook Ads really work as a complete selling system that supports your business’s profit growth.

Download our free guide, ‘Facebook Ad Design Checklist’ to ensure whether your Facebook ads are optimized to generate leads.

Click here to download.

If you have any questions on the topic, or want something answered, send an email through to learn@abovedigital.com and we’ll address it on our Facebook Live sessions, or directly via an email response.

Cash flow is something that affects every entrepreneur, and business owner.

You might be the best at your craft, but not knowing how to manage your income can severely limit business growth.

Arvin Daeizadeh, the co-organizer of the Dubai Cashflow Club, an avid follower of Robert Kiyosaki (author of Rich Dad, Poor Dad), and a cash flow investor who has been financially free for several years, shares his insights on how to manage money the best way possible.

In this video, we’ll be talking about the mindset shift that’ll allow you to look at cash flow from another perspective, and helping it leverage your business and attain financial freedom.

As always, thank you for your support!

If you have any questions, feel free to comment them down below and I’d be more than happy to answer them.

Don’t forget to tune in to our Facebook Lives, and join the discussion on my Facebook Page here – https://www.facebook.com/ramani.namita/ 🙂

One of the assets every business must focus on is having an active and healthy email list.

It’s important to understand exactly what an email list is, and how you can use it to speak to your customers and eventually be able to sell to them.

In today’s video, we’ll be sharing:

– Why having an email list is important

– How an email list can contribute to an increase in revenue and,

– Various ways to build your database quickly through cost-effective marketing solutions

I’ve answered all these questions on the video below, so make sure you watch until the end 🙂

Once again, thank you so much for your support!

If you have any questions, let me know down below and I’d be happy to answer them.

Make sure to also tune in to our Facebook Lives, and join the discussion on my Facebook Page here – https://www.facebook.com/ramani.namita/

As an entrepreneur or a small business owner, you most likely have multiple hats to wear. I know I definitely do!

I sometimes find myself having too many different aspects of the business to focus on, and realize that I’m focusing on the wrong things.

See, an important question that changed my mindset was: “Am I working IN my business, or am I working ON my business”.

I’ve dived into this topic in the video below, so go ahead and watch it by clicking the play button.

As always, thank you so much for all your support.

You can tune in to our Facebook Lives as they happen, and join the discussion by following my Facebook Page here – https://www.facebook.com/ramani.namita/