Baking Up a Brand: A Delicious Logo Design Case Study for ICE Academy

Objectives:

• Create a logo that reflects the company’s sense of professionalism, expertise, and experience in the food and beverage market, as well as in training people within that scope.
• Develop a design that can accommodate the company’s future expansion plans to include all facets of cooking and chef training.
• Main Target Group:
  • Professionals seeking training in advanced bakery and pastry methods and tools
• Use the logo primarily as a backdrop for the company, with digital marketing being an essential element.

Challenges:

• Incorporate raw material into the “ICE” part of the logo to reflect the company’s focus on culinary training.
• Minimize the use of kitchen clothing and tools in the design.
• Develop a sleek and modern design with a unique twist to reflect the company’s image as a high-end culinary training provider.

Solution:

• Designed a logo that incorporates raw materials such as wheat stalks and cocoa pods into the “ICE” part of the logo, reflecting the company’s focus on culinary training and high-quality ingredients.
• Avoided using kitchen clothing and tools in the design to ensure a modern and unique look.
• Used a sleek and modern design with a unique twist to reflect the company’s image as a high-end culinary training provider.
• Incorporated blue and white colors into the logo, providing a professional and sophisticated look.