What this role is about
You’ll be creating and running paid ad campaigns that stop the scroll — ads that land because the angle is fresh, the story pulls people in, and the hook makes them curious enough to click.
This role is for someone who loves testing ideas, exploring what works, and finding patterns in the data that tell you what to try next. You’ll be writing ad copy that feels alive, designing campaigns around unexpected angles, and iterating fast based on what the numbers are showing you.
You’ll work across Google Ads, Meta, and other paid channels — but the core of the work is creative generation and strategic testing.
What you’ll be doing
Creative Development & Copywriting
• Write ad copy that hooks attention — headlines, body copy, CTAs — across Google Ads, Meta, and other paid channels
• Develop narrative-driven campaigns that tell a story, not just sell a feature
• Test unexpected angles, fresh messaging, and ideas that haven’t been done before
• Collaborate with the design team to shape visual concepts that amplify the copy
Campaign Strategy & Testing
• Spot patterns in campaign data — what’s working, what’s dying, and what’s worth pushing further
• Design and run A/B tests on messaging, audiences, creative formats, and offers
• Adjust strategy based on performance — iterate fast, kill what’s not working, double down on what is
• Explore new platforms, ad formats, and approaches that could give clients an edge
Campaign Execution & Optimization
• Set up and manage paid campaigns across Google Ads, Meta, and other platforms
• Monitor performance daily — budgets, bids, delivery, conversion rates
• Optimize campaigns to hit lead and conversion goals while staying within budget
• Ensure campaigns are technically sound and running cleanly
Collaboration & Innovation
• Work with the creative team to develop concepts that with client goals
• Bring new ideas to the table — angles we haven’t tried, formats we should test, opportunities we’re missing
• Stay ahead of trends in paid ads, creative formats, and platform changes
What energizes someone in this role
This work pulls on three core energy patterns:
• Originality — coming up with fresh angles, unexpected hooks, ideas that make ads stand out
• Influence — writing copy that moves people from scroll to click, shaping how they think and what they do next
• Pattern-matching — reading the data, spotting what’s working, and adjusting strategy based on what you’re seeing
If you love fiction, storytelling, and exploring ideas — and you also love digging into numbers to see what’s actually working — this role will energize you.
What we’re looking for
• Someone who writes copy that feels alive — not templated, not corporate, not like everyone else’s ads
• A natural storyteller who can take a product or offer and find the angle that makes people care
• Comfortable with data — you don’t need to be a spreadsheet wizard, but you need to read performance metrics and know what to do with them
• Curious and experimental — you want to test things, try new approaches, and learn what works
• Execution-focused when it matters — campaigns need to run cleanly, hit deadlines, and perform
• Is fluent and professionally capable in English, both spoken and written.
KPIs — what success looks like
1. Creative Output: Minimum 3 new ad concepts tested per client per month (copy + angle variations)
2. Campaign Performance: Accounts meet or exceed lead/conversion goals 80%+ of the time
3. Test Velocity: At least 2 A/B tests running per active account at any given time
4. Innovation: One new strategy, platform, or creative format tested per quarter
5. Copy Quality: Ad copy is clear, compelling, and error-free — no client revisions required due to unclear messaging
What you’ll need
• Experience writing ad copy for paid channels (Google Ads, Meta, or similar)
• Comfortable setting up and managing paid campaigns
• Ability to read performance data and adjust strategy accordingly
• A portfolio or examples of ad copy you’ve written (even if it’s personal projects or spec work)
• Passion for storytelling, narrative structure, and creative exploration
HOW TO APPLY
We use a short tool called RISE to understand where your energy naturally comes from, the kind of work that genuinely lifts you, and the kind that drains you. It’s not a personality test and there are no right or wrong answers. We use it because the people who do their best work with us are the ones whose energy fits what the role actually demands day to day.
Please click the application link to complete your RISE profile and upload your CV on our job portal. It takes about 15 minutes.
Here’s what to expect:
Answer the RISE questions honestly – based on what truly energises you, not what you think we want to hear. The more honest you are, the better the fit on both sides.
Upload your CV (and a portfolio link or file if it’s relevant to your work).
We’ll review your profile and you’ll hear from us by email within 72 hours either way – whether you’re moving forward to an interview or not.
If your energy profile isn’t the right fit for this specific role, your CV stays in our talent pool and we’ll get in touch when something more aligned opens up.