The launch of Instagram advertising has been welcomed with open arms by businesses around the world, who are now able to use the popular platform to reach over 400 million active users globally.
For people in the Middle Eastern region, its launch has been even more celebrated, as a majority of the Arab speaking population are more available on Instagram than on any other social media platform.
So what makes Instagram Advertising such a win, and how can your business use it?
Instagram in general gives a much higher engagement rate than any other social platform. If you have an active Instagram profile, you will notice that it is far more likely for your posts to get noticed on the channel than on other platforms. It is also relatively easier to gain a good following on Instagram organically.
The introduction of Ads make it even easier to reach targeted users on Instagram, and can do wonders when used in an effective manner.
What you need to know about Instagram Advertising
It offers multiple ad formats
Instagram advertising offers you three types of ads: image, video and carousel. Image ads let you use visual imagery to tell your story and also allure your target audience to take action while video ads give you up to 30 seconds to deliver your message as artistically as you desire & carousel option is image ads on steroids, letting you use multiple images that the viewer can swipe through, providing multiple opportunities to trigger an action.
You have call-to-action buttons for driving traffic to your website
The most frustrating part when it comes to social media marketing is – triggering engagement. You might get a lot of likes and comments, but driving the same traffic to your website is somewhat tricky. Instagram ads offer call-to-action buttons (much like Facebook ads) that allow you to drive traffic directly to your website. The call-to-action buttons are available on all the three ad format types.
Specific ad targeting
Instagram advertisers have always been able to target audiences by age, location, and gender. But now, it is working with parent company Facebook to reach users based on their interests and connections on both networks – a uniquely powerful data set of people’s personal preferences.
There’s less competition
Facebook now has nearly two million advertisers, which means that advertisers are now facing more competition to reach their target audience. Since Instagram is a relatively new advertising platform, it still offers a less competitive platform for advertising and reaching users compared to Facebook.
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