Client:
Objective:
Ivory Aesthetics Clinic, a skincare and aesthetic clinic based in Dubai, wanted to generate a steady stream of high-quality leads each month. Their goal was to increase customer spend and grow their business over time.
Challenges:
The biggest challenge for Ivory Aesthetics Clinic was generating leads consistently while maintaining the quality of those leads. Additionally, they needed a way to nurture cold leads and upsell to current customers in order to increase their average spending per visit.
Solution:
To help Ivory Aesthetics Clinic achieve its goals, we implemented a holistic marketing approach that combined Google Ads, Meta Ads, SEO, Blogs, and Monthly Newsletters. Our strategy focused on targeting high-intent search terms and creating valuable content that would engage and educate potential customers.
Through our efforts, we are able to generate an average of 3-5 high-quality leads per day for Ivory Aesthetics Clinic. These leads were nurtured through a series of monthly newsletters that provided valuable information on the latest aesthetic treatments and trends. We also focused on upselling and cross-selling to current customers through personalized email campaigns, resulting in an increased average spend per visit of AED 1500 and above.
Results:
Since partnering with us in 2019, Ivory Aesthetics has seen a significant increase in its customer spend and overall business growth. The average value of a customer for the brand is now AED 10,000 over the year, which is a testament to the success of our marketing strategy.
Conclusion:
By taking a holistic approach to marketing, Ivory Aesthetics was able to achieve its goals of steady lead generation and increased customer spending. Our strategy focused on creating valuable content and personalized campaigns that engaged and educated potential and current customers. As a result, Ivory Aesthetics continues to grow and thrive in the competitive world of aesthetic clinics. Ivory Aesthetics have been our client since 2019 and counting.