Client Overview:
BNI (Business Network International) is the world’s largest referral networking organization. In 2023, BNI New Dubai partnered with Above Digital to help expand its presence by launching new chapters beyond Mall of the Emirates and across emerging business hubs in Dubai.
Objective:
- Generate interest from business owners and decision-makers in the New Dubai region
- Drive registrations for info sessions
- Use digital ads to accelerate chapter formation and increase BNI’s visibility in untapped zones
Our Strategy:
We designed and executed a multi-faceted campaign focused on conversion and quality:
- Custom landing page with a clear call to action for booking info sessions
- Meta Ads (Facebook & Instagram) to tap into one of the most robust and cost-efficient platforms for B2B lead generation
- Refined targeting by job title, location, and entrepreneurial interest
- Multiple ad variations tested to identify top-performing creatives
Key Results:
- 2,676 total leads generated between May 2023 and May 2024
- Over 1,800 confirmed bookings for info sessions
- Strong presence in Barsha, JVC, Motor City, JLT, Tecom, Al Qouz, and beyond
- Most leads attributed to Meta Ads (IG/FB) via structured campaigns
- Info session conversion rates improved due to structured follow-up and dedicated messaging
Lead Profile Insights
From the lead sheet:
- Top Designations: Founder, Director, CEO, Managing Partner
- Company Types: Accounting, Real Estate, Events, Coaching, Hospitality, Tech
- Lead Intent: High – Over 1,200 leads expressed interest or asked for a follow-up
- Booking Funnel Success: 70% of leads reached the booking or near-booking stage
Campaign Snapshot
- Thanks to this campaign:
- BNI New Dubai successfully launched multiple new chapters
- The client was able to scale awareness and attract a quality pipeline of committed professionals
- We’ve continued our collaboration into 2025 to optimise targeting, streamline messaging, and support new chapter formations
Client Review
Hear what Satyen Babla, Executive Director of BNI, had to say:
Campaign Snapshot
Industry: Business Networking
Region: New Dubai (Barsha onwards)
Channel: Meta Ads + Custom Landing Page
Goal: Lead Generation + Chapter Launch
Leads Generated: 2676
Bookings: 1800+
Outcome: Multiple new chapters launched
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