Client Overview:
Noni Art Studio, a Dubai-based classical fine art studio, recently set out to grow its student base across portfolio preparation, adult and children’s art classes, and signature workshops like the Van Gogh experience. Led by Noni Tahir herself, the studio teaches in the tradition of the Old Masters and has built a strong reputation for helping IB, IGCSE, and AP students build university-ready portfolios. The brand was looking to generate a steady flow of inquiries, fill classes month after month, and bring serious families and adult hobbyists through the door across Dubai.
Objective:
As a brand returning to performance marketing, Noni Art Studio needed to quickly:
- Build awareness among Dubai parents, expat adults, and IB and IGCSE families looking for serious art training.
- Generate 1 to 4 qualified leads per day per campaign on an AED 100 daily spend.
- Fill three core revenue streams: portfolio students at AED 8,000 per package, adult and kids classes at AED 3,000 to 3,600 per month, and themed workshops like the Van Gogh sessions.
Our Approach:
Above Digital recommended Meta Ads (Facebook & Instagram) paired with a WhatsApp funnel.
- Leveraging the algorithm to reach Dubai mums searching for structured art programmes for their kids, IB and IGCSE families looking at portfolio prep, and adults searching for a real creative outlet beyond the usual hobby class.
- Utilised targeted creative strategy built around the studio’s classical positioning, with separate angles for portfolio preparation, adult classes, children’s classes, and themed workshops like Van Gogh.
- Deployed a WhatsApp automation that captured leads the moment they clicked, qualified them for class type, and routed them straight into the studio’s booking flow without losing the warmth of the inquiry.
The Results:
The campaign successfully reached and engaged the exact audience Noni Art Studio wanted to connect with.
- 290 total leads generated across Adult Art Classes (87), Children’s Art Classes (76), Trial Class (62), Art Portfolio Preparation (48), and the Van Gogh Workshop.
- 54 leads were marked as Has Potential, Good, Future Booking Request, or Booked Trial, meaning close to 1 in 5 inquiries became a real opportunity for the studio.
- Audience profile landed exactly where the studio wanted: Dubai mums, expat adults, and serious portfolio students.
- The studio was extremely pleased with the steady flow of warm leads and the quality of clients walking into the studio.
Campaign Snapshot
- Client: Noni Art Studio
- Region: Dubai, UAE
- Industry: Art Education and Classical Fine Art Training
- Service: Paid Ads (Meta) + WhatsApp Automation, Lead Generation
- Outcome: 290 leads generated, multiple paid enrolments across portfolio, adult, kids, and workshop streams