Hey, it’s Namita again,
A little delayed for this newsletter!
Covid has made it very clear that digital is the way to go for all businesses. Yes… even B2B.
I still remember when I started Above Digital in 2004, people barely understood the importance of a digital presence.
I was forced to provide branding services to ensure our bills were paid! 🙂
Even up until 2019-2020, no one took digital that seriously. Would you agree?
Covid has created this digital transformation with everyone getting up to speed using digital technologies to communicate.
And suddenly, everyone wants to have an online presence and be on every social channel possible.
Now, this is where it is important as a business owner/CEO/CMO to:
- Invest your time and resources on the right platforms
- Choose the right agency to work with
Because remember, you will be hiring an agency anywhere from 3 months to 3 years.
And that is a long-time commitment! Isn’t it?
The purpose of this email is to help you understand – How to hire the right marketing agency in 2022 and onwards to grow your business.
And the way you do this is by asking the RIGHT questions because these questions will define how successful the marketing campaigns “they” run will be!
Here are my tips on the questions to ask and also the answers to expect! ☺️
Q1. How do they plan to audit your account?
The answer you should expect here should be largely structured into three main categories:
Identification and Diagnosis – This is where the agency will tear apart all campaigns you are running, if any, to find the minutest of deviations from the ideal setup. You will be able to decipher whether they are just looking for errors and simple misses or whether they are looking for actionable content that can drive value to your future campaigns.
Data Analysis and Interpretation – The agency will provide a deeper understanding in terms of the data they have collected during their research, what it means to them and how they have understood it to fit your brand’s future plans.
Strategy and Forward Planning – This is the culmination of the above two points wherein the agency will showcase its thinking capacity and the ability to transform data into results.
Q2. What will be the goals and KPIs for the campaigns?
First, it is very important that you know your own goals for your business, as only then you will be able to give the right goals and KPIs to the agency you will be working with.
Depending on what you are trying to achieve from the digital campaigns, your goals can vary from lead generation to ad impressions to footfall to phone call inquiries or online bookings. Be very clear on your goals, as these will define the objectives the agency will be working on.
Q3. How will they achieve the above goals and KPIs, and in what period?
Once you give the agency your main objective of the campaign, they should come back to you with a media plan and a rough or sometimes detailed strategy on how the KPIs will be achieved.
They should share with you the platforms they recommend using for advertising and how will be the budget split between the platforms (if more than one is used) or between the campaigns they plan to run.
How often do they optimize, and how do they track the performance of the campaigns?
Since the devil is in the details, you’ll want to know the details of the plan they have for you.
These three questions are vitally important—so insist on them being answered to your full and complete satisfaction.
Some of the other questions I would ask are as follows:
Q. How do they measure the quality of the leads/marketing efforts?
Q. What is the onboarding process?
Q. Who will be working on the account, and who will be liaising with you daily?
Q. How is the reporting going to be?
Q. What image and video assets do they need from you, or will they provide them to you?
Q. Any access they need from you like website, GTM, analytics etc.
Q. When and how will the review meetings take place?
…and anything you might think of when you receive the answers to the above questions.
Getting the right agency working for you will be the smartest decision you ever make to be honest.
Just as you know, when you are with the right partner, you should feel similar for the right agency partner for your business (of course, not in a romantic way! ;))
I hope this email has given you enough and more material to help you make the wise decision for your business.
If scaling your business is your goal this year, then I would like to invite you to book a relaxed, no pressure, no obligation call to discover how Above Digital can help.
Click here to book a zoom call meeting with me on Calendly right away!
Until we speak then,
Namita Ramani
Founder and CEO
Above Digital
PS: I am very keen on launching a digital training course as I have a lot of requests coming by email.
I would love to know what topics you would be interested in if you are looking for some training in the digital space as well!
Click here and share your thoughts with me, please?
PPS: Link to January and February and March mailers.
PPPS: Do you know I am big time into cycling? I cycle almost every day and have been on three cycling trips already!
Would you be interested in knowing more about my cycling trip to the Dolomites, Italy, last week? Yup! We climbed mountains this time! And it was hard! Very hard.
Click here and check out some of the adventures my husband and I experienced during our cycling holiday.