We are presented with countless emails every single day, resulting in an inevitable overload of information. With everyone running on packed schedules, it comes as little surprise that most mails are left unopened.
According to findings, nearly 33% of email recipients ponder over whether or not to open one’s email based on the subject line.
With so many mails to sift through, how can you ensure yours stands out from the masses? We suggest your email subject line should KISS it.
When we say your email subject line should KISS it, don’t go sending across cheesy emoticons we often make use of on social networks. That’ll only result in you getting blocked from the recipient’s list at the very least.
By KISS, we mean to say Keep It Simple Silly.
According to MailChimp, arguably the most popular email marketing service around, short descriptive subject lines got a better response and open rate when compared to cheesy attempts to entice individuals.
Being memorable is almost every marketer’s dream, however implementing a strategy revolving around humor for subject lines isn’t the best time to put it to use, thereby urging you to KISS.
There are a number of ways you can ensure your email subject line should KISS it.
Be Clear
A clear subject line depicting the crux of your mail’s body is said to have received more clicks than other clever attempts to capture one’s attention. The minimalist view that underlines the importance of “less is more” couldn’t have been more fitting.
Your subject line should be understandable. Professionals wish to know exactly what they are clicking on. There is no room for unwanted surprises or time wasting. Avoid witty ambiguous statements.
Don’t showcase your selling skills
You might be inspired by the Wolf of Wall Street however we urge you to avoid using “Salesy” terms, it will only result in your mail ending up in trash
Be Precise
While many marketers would argue that humorous and creative subject lines work best, we often overlook the importance of simplicity. 50 characters or less should do the trick
Make it Personal
Everyone is dealing with an overload of information through selective perception. In order to catch attention, make your email subject lines more personalized. The mere use of the words like “You” can do wonders.
At the end of the day, the best strategy one can employ while devising email subject lines would be to put themselves in the recipient’s shoes. This will allow you to filter out those that you wouldn’t open yourself.
“You never get a second chance to make a great first impression. Make yours count”