Facebook Ads are getting expensive by the day, so how does this impact your business?
If you are advertising your business using Facebook ads or even boosting your posts, have you noticed that the ad prices have gone up by almost 43%?
6 million people are advertising on Facebook now. And this number is growing bigger and bigger every day!
Facebook’s CFO, Dave Wehner, said at one of their recent Earnings Calls: “We anticipate AD LOAD on Facebook will continue to grow modestly over the next 12 months…”
So what does this all mean to you?
Facebook is hitting its max Ad load. Millions of companies and individuals like yourself are spending money to reach their potential customers and only so many ads can be jammed into people’s newsfeeds.
So what will happen when there is no more room?
Yes, Ad prices will rise up. They are up by almost 43%!
For instance, on our client campaigns where we got 10 leads for 100 AED spend per day are now yielding only 6 leads a day or less!
Facebook is getting stricter with their ad policies and algorithms are changing with hardly any warnings!
Ads that are working now may trigger Red Flag at any time!
They can get disapproved or even banned without any notice.
So what should you do to safeguard your business?
It’s time to get back to basics.
I quote in all my workshops and speaking presentations the importance of your WEBSITE.
Invest in your website and ensure it is well designed. It is the face of your business online.
Not just “any” website which only lists your services but a website which maps a customer journey towards the desired action.
To become a LEAD.
A website should serve your business as a 24×7 sales machine.
YES! It should keep providing your business with new inquiries from potential customers who are looking for your products or services online.
The next investment you would need to do is optimizing your website for search engines. This is a stage before starting SEO. It’s called Onsite SEO.
It makes to make it easy for search engines to read your pages. Taking care of the page speed, meta tags, h1 tags and so much more goes in doing this step.
Usually, the SEO expert gives the keywords you want to rank your website based on the research of how many people are searching for your products or services online.
Based on this research, page URLs, navigation menu, titles of the pages and headings of the sections are defined and then the content is written accordingly.
Part of your marketing funds should be invested in the optimization of the website and getting found on Google for the important keywords that your potential customers are using to search for your products or services on Google.
Also, add Google Ads to your marketing strategy.
Like Google ads, Facebook ads are getting expensive by the day and they will continue to get more expensive as more people/companies join the bandwagon.
However, Facebook charges way less for people who already know you or have visited your website or your business page or engaged with your ads. As low as 1/10 of the price of new customer acquisition lead. This is now becoming a history as Facebook Ad prices are on a rise.
Facebook still charges much less for remarketing people who have visited the website before.
So, it is wiser to spend on remarketing people using Facebook Ads. And let Google do the new customer acquisition using Google Ads and SEO.
People searching on Google are more qualified as there is a need and that’s why they are searching. The conversion of Google traffic is usually much higher than any other channel. (*from Google ads as well as organic searches)
We at Above Digital specialise in providing holistic and integrated digital marketing solutions and most of our clients are SME’s .
They are entrepreneurs with hard-earned savings invested in their dream ventures. Most of them are specialist in their work and are serving their clients on a daily basis.
It is the responsibility of the agency (us) who is managing their marketing to ensure their funds are utilised in the best possible way, giving the best ROI for every dirham spent.
If you are managing your own ad campaigns or have an agency to manage them, keep an eye on your spend and the returns.
Invest in optimising your website and adding Google to your marketing mix!
I would love to hear your views on Facebook Ads getting expensive and what measures you are taking to manage your marketing costs.