Important SEO Changes. Read to Save Your Google Rankings.
If you have been spending thousands of dirhams on Search Engine Optimization for your website then this article is surely a must read.
Google is changing the way it’ll index websites i.e. the way your website gets ranked in the most popular search engine. The company has started rolling out their so-called “mobile-first” index.
By now, you probably know that Google crawls your site to add pages to its index. That is, it uses a bot to surf around your site like a real visitor and follows links on your pages.
In the past, Google crawled your site as a desktop user. Now, however, Google will crawl your site as a mobile user. That’s a distinction with a really big difference.
What if you don’t have a mobile site?
If you don’t have a mobile friendly Website, you might be asking yourself: “What’s going to happen to my site?”
For starters, your website might present a completely different display to mobile users versus desktop users. In some cases, links that appear on the desktop version of your site might not appear on the mobile version. That’s bad because the Googlebot can’t follow links that aren’t there. As a result, your site might take a hit in the SERPs.
Google has already started rolling out the mobile-first crawler.
Free advice, though — you should definitely switch over to a responsive template or in other words ensure your website is mobile friendly. In this day and age, anyone who’s serious about making a statement online needs a website that adapts to a mobile platform.
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Don’t get left behind in 2017, make sure your website is found by people searching for your services through Google.
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*This article was published by Entrepreneur Middle east. Read the full article here