I have an apology to make.
It has been almost 8 months since I sent the last newsletter.
Yes, you are right!
I was the one who spoke about consistency, and I am the one who failed at it.
I take the responsibility.
Things have been crazy at Above Digital.
I have so many things to share with you.
The first good news is that one of our team members, Namitha (who shares the same name as me), delivered a happy, healthy baby boy this year. I call him AD Baby. This boy has all the digital marketing knowledge embedded in his brain? as since his conception; he has been listening to our marketing conversations in the office. I am, in fact, curious to know what field he will choose as he grows up.
The summer of 2023 was full of activities for me.
I went to the Dolomites again.
Yes Again!
And this time, I attempted 90% of the climbs. I, in fact, trained for it. The climbs I couldn’t attempt had an 18% gradient, and I was just too scared to fall. 🙂 Here is the link to my day-to-day experience of Dolomites. It is absolutely stunning. Everyone should at least see the Dolomites once in their life.
I also jumped out of a plane! Literally. 😉
I attempted skydiving in Spain. It was a life-changing experience.
I conquered my fear of heights and also realised that most of the time, our fears are not our own. They are passed down to us by others. I wrote a post on my sky diving experience on my Instagram. Read all about it here and check out my photos as well.
I also sat on roller coasters in Poland, which I would have never attempted if I hadn’t had the skydiving experience. My summer was full of adventure, and it was one of the best trips of my life.
We onboarded 4 new accounts in a single month just before our Account executive was going away on her maternity leave. And all of our new clients are from different industries.
Every new account needs a lot of attention in the first 3 months of the campaigns as we do a lot of testing to reach a point when the ad campaigns give us a steady flow of quality leads, and we start scaling from there.
Until then, we will keep testing with different offers or services or the landing pages.
This is What kept me so busy and the reason I was not able to take the time to send my regular emails to you.
We are testing the waters with AI and trying to integrate it into our marketing activities to complete some tasks faster. I will be sharing this in another newsletter soon. I would love to hear about your experience using AI for your business.
But amidst all the hustle and bustle, I’ve been working on something exciting that I can’t wait to share with you.
Introducing “Digital Dialogues” Podcast with Reim El Houni
Coming soon.
I’m thrilled to announce the launch of my new podcast series, “Digital Dialogues,” in collaboration with Reim El Houni, the founder of TI22 Films & Dubai On Demand.
Reim is a dynamic force in the world of content creation, specializing in video. Her expertise in producing stunning visual content perfectly complements our digital marketing strategies.
For Reim, creating amazing content is her forte, but she knows that if it doesn’t reach the right people, all the effort and investment of time and money can go to waste.
In “Digital Dialogues,” we’ll discuss bridging the gap between creativity and marketing strategy, ensuring your content finds its audience and drives success.
In addition to our exciting lineup of topics, including AI, Web 3.0, the Metaverse, WhatsApp marketing, leveraging YouTube and Spotify, and the power of networking through content, we’ll delve deep into the art and science of content creation and distribution.
As we move into the final quarter of the year (Q4), the insights shared in “Digital Dialogues” are more pertinent than ever. This podcast will equip you with the knowledge and strategies to maximise your digital marketing efforts during this crucial period, helping you achieve your year-end goals.
I’m also delighted to share that we have some new members on our team, bringing fresh perspectives and expertise to Above Digital. Stay tuned as we introduce them in the upcoming newsletters.
Thank you for your continued support, and I promise to keep you updated with more frequent newsletters from now on.
P.S. Don’t forget to check out my Dolomites adventure, and stay tuned for the first episode of the “Digital Dialogues” podcast coming soon!
P.P.S: One of my most-read newsletters was what I am watching on AppleTV. Would you like to know what I am binging on these days? Should I create another newsletter on some of my current favourite TV shows? Let me know 🙂