A big hello to you in this New Year!
It has been almost 2 years since Covid hit us in 2020.
What a year it was!
The year of COVID.
It was one of the toughest years for me.
Yes, business-wise as well as personally.
A lot has happened in these 2 years in the online marketing world as well.
The lead costs have gone up by 5 times or more this year.
Yes, they have!
Everyone is now online promoting their businesses and as the inventory is limited, (by inventory I mean the number of people who are online consuming content on social platforms are the same just with more distractions of new apps like TikTok!) costs are constantly rising.
Back in the days when I started running Facebook and Instagram Ads for our clients in 2012, we could generate 300-400 leads with a spend of just 3000 dirhams a month.
Now the same clients are spending 20,000 dirhams just on Facebook and Instagram Ads alone! (Yes! Most of our clients are with us for years. Our oldest client is with us since 2012 :))
The CPC (cost per click) has gone up from 0.50 AED to 4 AED and sometimes it goes higher up to 10 AED per link click as well!
The same thing is happening with the Google platform too.
I think COVID has made everyone understand the power of an online presence and all companies big and small have got in the game by advertising online.
You must be wondering about this sudden email from me this afternoon!
I have always believed in the power of email. One of the best ways to connect and engage is by email. Would you agree?
I choose to reconnect with you in 2022.
You are receiving this email because either we know each other or you have interacted with me at some event, signed up for a course with us, or even attended one of our workshops!
No matter how we got connected I am happy to have you on my list and I promise never to spam you 🙂
In 2022 I plan to do something different and explore some new ways of marketing, document it all, and share it with you in emails. Would you like that?
Or would you like to attend some advanced Fb Ads workshops with us?
I would love to hear from you. Hit the reply button and do let me know about this!
Secondly, one of the most popular things during the 14-day digital marketing workshop we did in 2020 was the Website Audit.
We got a lot of websites for audit. And we truly enjoyed auditing them as well.
I am launching 2 new things this January 2022 🙂
1. Every month we will take 3 website audits for FREE
Website Audit will help you understand the gaps that you can fill, improve the conversions and make your website a 24×7 sales machine. Yes, that is what a website is supposed to be!
If you have attended any of my workshops you would know this.
A website is supposed to be your extended sales team and generate leads and serve as a 24X7 sales machine for your business!
I will personally audit the website and send the video to our private Facebook group (if you attended the course you should have access to the group!) for you to review and share with your team to optimize.
Click here to use this form and submit your website for Audit.
2. We are now offering Facebook AD Account audits as well
If you are running ad campaigns yourself or through an agency, and you need a different perspective, I or one of our ad account experts will go through the account and give you our perspective on what is going right with your campaigns and what can be improved.
If you are stuck and need better results, this Audit will provide you with the insights you need to optimize the campaigns.
Click here to use this form and submit your FB Ad account for an audit.
2022 is going to be an amazing year… ?
The year of growth and one full of opportunities.
You just need to seize them!
Just like how Jackson Brown Jr. says
“Nothing is more expensive than a missed opportunity.”
Until the next email,
Wishing you success
Namita Ramani
Founder & CEO
Above Digital