It’s TIIIIMMEEEE!! (We scream giddily!)
For those of you active on TikTok, you guys know what we are talking about. Unfortunately (or maybe fortunately ;)) Above Digital isn’t on TikTok so there is no video of us jumping around for joy when this episode was released!
This week @ Above Digital we discuss the importance of being on TikTok. The main concept of TikTok is jumping on the trend bandwagon, both in terms of the content you need to post and in terms of being present on the platform at all. We discuss the need for your brand or business to be in this place.
We talk of marketing goals, what type of campaign activity you are focused on, whether or not your performance marketing should have TikTok Ads in the media plan or even if organic content on TikTok can add revenue to your business.
When consuming Social Media content as users, even us advertisers and marketers get lost in the world of viral marketing or hours of mindless consumable content. We often fall for our own well-planned and bait-worthy marketing strategies. This episode adds a bit of a reality check to the beer goggles surrounding the hot new kid on the block.
We know that TikTok isn’t new as such, but when compared to traditional performance marketing mediums, it is the younger of the lot – the teenager if you will. Is this time to reap the benefits of having a fresh outlook and young approach? Or should you stick to more traditional mediums such as YouTube? We answer the tough questions so that you don’t have to.
Tune in to this episode where we ask you: Is TikTok the right platform for your brand? We’d love to hear from you.
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