Client:
Objective:
Maximize ROI with a minimum ad spend budget by combining Google Ads, Facebook Ads, SEO, Blogs, and Newsletters.
Challenges:
Generating quality leads and meeting daily sales targets while working with a limited ad spend budget.
Solution:
A holistic approach that includes strategic targeting of keywords, frequent blogs, and newsletters, along with a shift from Conversion to Traffic campaigns on Facebook.
Cool Aroma Gentlemen’s Spa has been our client for over a decade, and during this time, we have helped them achieve consistent lead generation and sales growth. Despite a limited ad spend budget of AED 6,000 on Google Ads and AED 3,000 on Facebook Ads, we have successfully generated an average of 34-50 leads per day, resulting in 24-35 daily bookings.
One of the main tactics we used to maximize the client’s ROI was a strategic shift from Conversion to Traffic campaigns on Facebook. This resulted in a significant increase in landing page views, with 300-400 new daily views. Our consistent SEO efforts have also contributed to high organic traffic, with the client ranking top for highly competitive keywords.
In addition, we have been producing 2 high-quality blogs per month, based on targeted keywords, and sending 2 newsletters per month. Recently, we increased the frequency of newsletters to 6 per month by repurposing old, successful content. This has helped encourage current clients to visit more often and buy more packages, resulting in an increase in the average yearly spend.
Overall, our holistic approach to digital marketing has enabled Cool Aroma Gentlemen’s Spa to consistently generate quality leads, meet daily sales targets, and maximize ROI with a limited ad spend budget.
Google did a case study on success with AdWords where in their crew interviewed the owners of Cool aroma Spa
Here is what Mr Peter, co-founder of Cool Aroma Spa said about us on Google reviews :
