Watch us discuss the best of branding on YouTube:
As what we believed to be the right first episode for our homegrown series, This Week @ Above Digital talks of the importance of branding. We are a performance driven agency and all of our strategies are directed towards the taking of an immediate action from our clients’ potential customers.
As an agency that emphasizes on the revenue growth of a business, why are we then talking about why you should be running brand campaigns? Watch our views in this video (timestamped at 2:32) in terms of how branding contributes to performance-led activity. We discuss the methods to reach out to your potential audience, be it a cold audience or someone who is already aware of who you are.
Watch us debate about the approach KFC has taken in its unique marketing at 3:06. How we all crave that finger-lickin’ good chicken!
This leads us into a natural segway of how to incorporate your branding activity into your existing marketing plan. Does it necessarily mean that all brands need to have KFC advertising budgets in order to build effective brand recall? The great part about branding activities is that it’s not only about pushing paid media activity but giving a true voice to the brand that’s unique to itself.
Give us a listen to know the steps you need to take to make your marketing approach a holistic one which includes a 360 degree brand activity that supports all your organic traffic and seo marketing as well as gives that additional boost to your facebook marketing, instagram ads and ppc activity, specifically with your Google Search campaigns and other avenues in Google ads.