Traffic costs are rising on Facebook ads, Instagram ads, Google ads… across the board. We are at the fag end of the year as well as the most expensive quarter of the year. Consumers are open to loosening up the purse strings and advertisers and brands are scrambling for a race to the top of their minds for the prime space in the purchasing lifecycle.
- At 1:12:
From the first minute on, we discuss why we see the rise in traffic costs. The reasons that contribute to you pulling your hair out each time your agency/marketing manager proposes higher digital marketing budgets are many, but there is a way to combat them.
- At 3:35:
Just a quick insight into what is inventory and what it means for your ad campaigns
- At 4:49:
We talk about the state of the digital universe today, for short-term activity as well. Why does the cost of reaching out to a consumer suddenly shoot up at this time of the year?
- At 6:25:
From here onwards, we talk about how to deal with the most expensive quarter in all advertising campaigns and how to utilize your marketing budget effectively to get the most out of your paid advertising. Learn the importance of marketing automation that includes newsletters and all email marketing campaign activity, how SEO helps you stay ahead of the curve and how all your content fits in together to find the best working marketing cycle for your business
- At 12:50:
“The proof of the pudding always lies in the eating” That’s what we firmly believe and thus, provide a brilliant example of how we’ve used our suggestions on combating the rising traffic costs for one of our clients as well
If you are struggling with limited budgets and rising traffic costs, especially at the end of the year when pressure to perform in terms of sales and revenue is skyrocketing and so is the competition, watch this episode to learn how to make the most of your current activity to get the best results.