An effective email marketing campaign converts leads into customers, and turns one-time buyers into repeat and loyal customers.
We create email workflows to nurture leads to warm up potential prospects for your sales team or provide personalized messaging to convert potential buyers into paying customers.
At Above Digital, when it comes to email marketing we don’t use a one-size-fits-all approach. Each email campaign is tested with different subject lines, sent at different times, and content personalised for existing and potential customers.
In automated email marketing, simply making it to an inbox is not enough. The success of a campaign is defined via key metrics such as open rates and click-through rates (CTR) achieved.