When it comes to digital marketing, it doesn’t matter what platform you choose to employ for advertising, whether it’s Facebook, Google, Instagram.
The bottomline is, none of your ads will really be successful unless you know the customer that you’re selling to.
This knowledge about your customer is the foundation, that your ad strategy is going to be built on. Without this, your campaign will be shaky and largely ineffective.
Knowing your customer affects your ads in two ways.
1. It reflects in the way you word your messages, and the way you design your offers.
2. But more importantly, it reflects while deciding who your ads should target.
Create a customer avatar and then your ads can have the perfect message while being targeted at all the right people!
Here’s how creating a customer avatar of your ideal customer will help you –
Increase your ROI:
Since you are only going to be targeting your ads to people who are completely relevant and who most likely will be interested in your brand; your ads will get you optimal results immediately. Plus, you’ll be getting a large number of leads in the most cost-effective manner!
Basically, you’ll get a lot more conversions with fewer people clicking on your ad!
Create Engaging Ads:
The best part about knowing your ideal customer is that, you will create ads that captures exactly what’s on your customer’s mind; their needs, desires and their fears. When your ideal customer is able to relate to an ad, they are more likely to buy your products!
Attract the best traffic:
The beauty of creating customer avatars is that you will know important details about your customers. Where they are from, what age and gender group they fall into, who they follow, their dreams and their desires.
The beauty of digital marketing, on the other hand, is that you can target your ideal customer with just a few details like their age, gender, location and their interests.
So combine your customer knowledge and the scope of digital marketing and you get a winning campaign!
Here’s a quick guide to help you get started on delving into your customer’s mind: https://abovedigital.com/academy/create-your-buyer-persona-using-these-guides/