Author: ad_new

From an appealing design to a compelling copy, from amazing images & graphics to the best marketing strategy – you’ve got everything at place that makes your website attract visitors like a thorough professional.

However, all this excitement fades away when you notice that your visitors are turning away from your website in a mere span of seconds.

Does that sound like a trouble? Well, of course it does.

We live in an era of skimming and in a time where information is not scarce – keeping the visitors enticed enough to stay on a website for more than a few seconds can be a struggle. Even the minutest of mistakes can cost conversions on your website.

If your visitors aren’t converting into actual customers, it’s time you check whether you’re making any of the following mistakes.

1. Your content is difficult to understand: Not just the language, even the font of your text as well as colors of your text & background can determine how easily people can read and understand the content on your website. If the content isn’t comprehensible, it won’t even lead to any conversion.

Keep your language simple yet convincing, use high-contrast color combinations and stick to larger fonts to give visitors a better experience whether they’re on desktop or using a mobile device.

2. Your registration requirements are pushy: How will you react if you go on a website of your interest & every time you try viewing something of your choice, it sends across a message like ‘Please sign-up’ or ‘log-in’. Using gated content certainly helps in driving prospects to your sales funnel. But if you apply it everywhere, it’s only going to drive the visitor crazy. When creating registration opportunities, be sure of the fields you add.

3. Your offers aren’t relevant or appealing: You may craft a highly compelling offer, but it’s extremely important to check its relevancy. If the offer you’re pitching doesn’t connect with your target users, you’ll notice a higher bounce rate. Offers are the gateways to lead generation, create offers that are targeted and aligned with your business. Support them with a convincing copy & guided call-to-action.

4. Your product hasn’t been explained properly: The visitor who comes to your website is certainly looking for some information. But, if you fail to share your product’s features with your customers clearly on your website, then you can’t compel them to move down the sales funnel.

And while you explain the features, always focus on the benefit as this is what going to appeal to the visitors more. They are always keen to know how a particular product can benefit them.

5. You don’t have a guided call-to-action: Your visitor may follow your offer and land on your website landing page. But that doesn’t mark an end to your job. In fact, your job doubles from here as you will now have to guide the user to take an action & invite them to buy your product or service. Remember, your customer will never take an action unless prompted. Be it your blog post, an offer page, or any page linked to your product marketing; ensure to include a compelling and relevant call-to-action to persuade visitors to take action.

Analyze your website today & rule out all the possible hurdles that are causing your valuable visitors to turn away!

We have all had the experience of being suppressed by the “like” button on Facebook. While scrolling through the news feed, we sometimes are faced by stories that trigger disgust, grief or even anger. But, all we have is a like button.

Though we can express our empathy writing a long message in the comment field – there’s no button to right away express negative emotions.

Well, this is about to change as Facebook has announced it will create a “dislike button.” After refusing the idea for years, the social network has finally rolled out its plans to give users a way to express something other than a “Like.”

This indeed is getting mixed reactions from all quarters as users aren’t pretty much convinced with its integrity. The announcement has even left the marketers a bit perplexed wondering if the dislike button would spread more of brand negativity. But experts in the field perceive it as a great tool for marketing.

How Dislike Button Will Be Both a Challenge & Opportunity for User Engagement

The dislike button will certainly be challenging for the brands, but you can’t rule out the opportunities it will create for better user engagement.

As customers will actively decide if they dislike a brand and its content – it can turn difficult for the brands if the dislikes immensely overtake the likes!

However, a smart marketer or brand can take up the challenge & create ways to change dislikes into likes by working on the marketing strategy & reaching out to prospects understanding their expectations. Thus you can see that a dislike button would allow for better targeting. When you as a business will understand that a customer doesn’t like or empathize with a product, you will apparently drive better use of your expensive marketing budgets going forwards.

You would not really be interested in marketing your revolutionary product to someone who has no disposition for it. It would in fact push you to modify your social media strategy, better up your ad campaigns, invest more in content and tell bigger & better brand stories instead of pushing self-promotional trash.

How efficiently a dislike button will help marketers is something we’ll have to wait & watch out for.

As for now, we would like to know what your take on Dislike Button is. Share in the comments below.

Facebook Ads is one of the most effective social media ad platforms -particularly when it comes to conversions. It’s indeed one of the primary reasons that marketers run Facebook ads.

Businesses use Facebook ads either to sell a product or build an email list. However, there’s one thing that plagues all advertisers using Facebook ads – the cost. Your Facebook ads cost can be high or low depending upon a lot of factors.

These factors not just influence your cost but even the rate of conversions from your Facebook ads. Let us here understand the factors which affect the cost of your Facebook ads.

Your audience: You will surely have a large database of audience to target. But it’s not necessary for all of them to show interest in your product or service. Before designing your ads, you will first have to segregate your potential prospects as you can’t design the same kind of ads for everyone. For a person who isn’t interested in your service, the ad will be a complete waste. Send the right message to the right people.

Your product: The ad you design must be in sync with the product or else it will never have an influencing impact on the customer’s mind. Understand the product & design the ad accordingly. No two products will have the same kind of ad strategy.

Your ad copy: The copy of your Facebook ad will always show up some variation. You can’t always decide whether it needs to be long copy or a shorter one, one with more of images or with a high professional tone. No matter how different the features are, at the end what matters is how effectively your copy can convince the user to take the action you want them to. And for the same, you will have to invest on getting the best of ad copy. Read more on how to create an effective ad copy: http://goo.gl/GGtiUI

Your landing page: No matter how well you design your Facebook ad, the end result will always be futile if your landing page is not created perfectly. Your landing page must have all the needed elements that can guide the user to take further action. Read what your landing page must be like: http://goo.gl/ekHnXw

Optimization: If you are optimizing for conversions, Facebook will actually be charging you for impressions. The same goes for clicks to your website. You can choose anything that works best for your business and gets maximum conversion. However, optimizing for conversion tends to bring better results.

Designing your Facebook ads taking into consideration these factors can always get you the desired results in terms of lead generation & conversion.

Get the Best out of Your Facebook Marketing!

If you are looking to generate more lead from Facebook marketing, come & be a part of our upcoming Facebook Marketing workshop – where we’ll give hands-on training and actually teach you how to generate leads using your Facebook Business Page.

Reserve Your Seat: http://goo.gl/agfDwJ

You already know how important a role images play for your Facebook ads. They have the power to alter a person’s behavior.

Using the right kind of images for your ads, you can:

• Inspire them to change their mind
• Evoke different emotions and actions
• Draw their attention
• Influence their readiness to click an ad

You even know what it takes to create good Facebook ad images that can generate the desired results.

But you’re not a designer & have no clue as to how you can use all this knowledge in practice.

Luckily, you don’t have to. Today we are going to show you how you can easily create some stunning images for Facebook Ads images using a simple tool – Canva.

Why Choose Canva?

Canva is a wonderful tool that makes it easier to create blog post images, infographics, ad graphics and visuals for the web.

It’s the simplest graphic design tools that a non-designer can use with utmost ease.

It allows you to pick elements from an inspiring library of shapes, colors, images, graphics and many more. You just have to select your visual type & choose the graphics as needed and… you’re done!

Want to know how it goes about?

Take a look at this tutorial that guides you through the process step by step.

To begin with, you need to create a Canva account for which you will have to register here http://www.canva.com

Once you log in, you see the below screen where you’ll have different options for design.

Click the “plus” icon & scroll down until you see the ads

Click Facebook Ad

Click Uploads on the left side

Now choose your desired image & then select the text

Click Add text

You can edit your text to make it more visible.

When you’re finished, click Download on the upper right corner.

Choose the desired image format

Now you will see the following message

And also this one

That’s it; you now have your Facebook ad image ready for use.

Get started with Canva & create some really stunning images for your Facebook ads.

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Social media has undoubtedly become an integral part of every business’s marketing strategy – however, with so many social platforms available, it can be hard to realistically manage and create content for every channel. Especially if you are a business manager or a small team.

When we help small business owners with their digital marketing strategies, we emphasize on the fact that it’s not important to be on every social media channel.

When you have limited time and resources, it’s better to solo out the channels that are most relevant to your market and stay active on them.

What really makes a difference is ensuring the channels that you are on are done well.. Simply creating profiles that are inactive won’t really contribute to social success.

So how do you determine which social media platform you should give importance to?

The first thing is to ask yourself these questions:

On which platform are your target audience the most active?

What kind of content will you primarily be posting?

From there, determine which social channel meets the above criteria best:

Facebook

Best for: B2C communication

Benefits: Largest number of active user out of all social platforms

We recommend it for: When you have a mix of content types and for content marketing

Linkedin

Best for: B2B communication

Benefits: Good number of users – not all are active

We recommend it for: When you are posting content that needs to go to people in a specific job industry or with a specific job title

Twitter

Best for: B2B communication

Benefits: Also has a good number of users, with the added advantage of them being more active than they are on Linkedin

We recommend it for: Networking and building relationships, and when your content is more centred around sharing information & industry knowledge.

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It’s so easy to go wrong with social media. In fact, even if you’re not going wrong it can be hard to do social media right. While you may have a page that’s loaded with content and is constantly updated, a lot of businesses find that all this content is just lying there.. it’s not really working for your business and it isn’t making potential customers interact with you.

So how do you start boosting this interaction? This is what we call engagement.

Having high rates of engagement on your social media platforms shows that the door to two way communication is open for your customers – it creates an atmosphere of a community, and people that have an interest in your services are more likely to choose you as they are a part of a like-minded community then.

These 5 tips will help any business start attracting more attention on their social media profiles and boost the amount of relevant audience that engages with your content.

Use hashtags

Especially on Twitter and Instagram, hashtags can do wonders to attract qualified people who are genuinely interested in your services. Why? Because they are actively searching for these hashtags, and can find you when browsing. Find trending hashtags that are relevant to your brand and use them when creating content.

Share photos of yourself & team

It’s common to find brands posting images of the people working behind the scenes.. And this helps the end audience really connect to the brand, because they are able to put a face to the people behind it. Humanizing your marketing helps increase trust and builds authentic relationships between people on a more personal level.

Run contests & giveaways

Organizing contests & giveaways are a great way of engaging users. Everyone loves a freebie, and most people are more than happy to share or like a post in exchange for even the smallest benefit. In most cases, it’s not the actual benefit that matters to the end audience (though it’s always advised to give something of value), but it’s the fun element that makes people want to engage and interact on a social level.

Qwertee, a t-shirt manufacturing company uses this tactic beautifully. They ran a Facebook contest where people had to simply like their page and submit their email address for a chance to win a T-shirt. By doing so, not only did they get a database of relevant people that they could market to in the future, but they also reached their goal of accumulating 100,000 authentic Facebook fans.

Offer concise morsels of advice

Everyone like to learn and grow, and most people that like a social profile do so because it adds value to their feed in some way. While having fun content is important, the core reason people have followed you is because they want to learn some information from you – this may be news and updates on your latest offers, or advice on how things work. Figure out what people want to know, and then provide them with this knowledge. However, it’s important to not become a schooling page that is just constantly giving advice – always maintain a balance between giving your industry knowledge/insight and other posts.

Don’t overdo the promotion

For your business social media is indeed the ideal platform for advertising or marketing your services & products but your target user isn’t there to be advertised to. There is nothing worse than a social media page that only posts about their offers and promotions – it’s what we call a social faux pas. Sure, your customers do want to know when they can snag an offer, but their on a social platform to be social. They don’t want you to be constantly selling to them.. Have some fun and be more interactive – it’s only then that they will return the favour and engage with you too!

Once you can start boosting your engagement, you’ll see more results from your social media efforts. Plus, don’t forget that the more people engage with you, the more likely you are to appear on their newsfeed!

Liked these tips? Show us some love & hit the share button. Or comment below and let us know what strategies you use to boost engagement on your social media profile!

 

Facebook has always been trying to help its users come across the most relevant and useful content via News Feeds.

In an effort to make it all the more feasible and precise, Facebook has announced some more changes to its News Feeds. Following the new updates, Facebook users now have more control on the content that appears in their News Feeds. They can now:

• Select friends and Pages they wish to see more in their News Feeds
• Follow and unfollow Pages and friends of their choice
• Explore new Pages where they get interesting content

While this certainly is a good piece of news for the users as they will be able to get more content from friends they like, businesses across are a bit concerned as to how this new update would affect their organic ranking.

Contrary to all doubts about News Feed change causing more harm to organic rankings, it can in fact prove helpful for marketers who post relevant content on their pages.

So what exactly marketers need to do?

As the latest change in News Feed allows users to discover and follow more useful content from different brands, marketers now need to work on creating compelling and relevant content. The content needs to be less targeted at sales but be more informative.

They will have to build real connections with their target audience so as to garner more attention and consistent interaction.

Instead of creating random posts or getting too much of content posted, the focus should be on creating stronger and user centric posts that offer some useful information or a compelling story that connects with your users. The post should be such that can encourage your target audience to follow your brand page and have it in their ‘See First’ section.

Make your brand page more substantial posting content that offers useful, precise, interesting and relevant information.

Are you a business that actively markets on Facebook?

Make sure you know about the new powerful features available to target your ads – Sign up for our dedicated workshop on the new Facebook Ads Panel

Having no social media presence simply denotes your non-existent and the same goes true for businesses as well. Along with a strategically done website, an effective landing page, great content and competent marketing ―strong social media presence is also vital.

It helps you widen your reach and target more users by making people aware of your brand, product and services.

However, social media marketing is a strategic process where you reach out to target audience in a convincing manner.

If done wrong, you will end up being a spammer which for sure would never get you through new leads.

So how can you widen your social media reach while building credibility and trust among your prospects.

1. Disperse your content on various platforms: If you have one piece of content, make small changes to it and create versions of that same content for the different social media channels. Post them all on different platforms as FB, twitter, linkedin, instagram, google + and others.

2. Boost your posts: It’s a fact that you can only get a 10% reach organically on social media these days. It’s getting harder and harder to get your stuff seen, and now to get your posts seen you need to pay for it. Boosting your posts is the easiest method to increase the visibility of your content for a reasonable price. Though it does not guarantee actions, it does help for visibility and reaching out to more people. You can also choose if you just want to boost to show it to people who are your fans or also to new people.

3. Get seen on the right platform: Tying up with other brands and giving shout outs to each other on social media is a great way to increase your reach organically and get more people aware about your social presence. This can be done by participating in social events with other brands since images etc of these events later go out on social media, you can then be seen on the radar of the people who follow the other brand as well.

If you can implement these 3 important tips while planning your social media marketing strategy, your social media reach will surely widen up bringing out the desired results.

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So you took that gigantic leap and actually invested money in order to get your business more visibility. After all, this is what everyone around you advised for. You were made to believe that Facebook ads are simply perfect for your business and they’ll help you build in new customers; get more likes and a lot more.

And now that you’ve taken the plunge, you feel as if everything was merely a bluff. You aren’t getting any clicks, no conversions, no likes―in short; your Facebook ads are not just working.

However, before you put the blame on the numerous advises you bagged, just hold on and see what actually might be causing you the trouble.

Ideally, Facebook ads must help you increase promotional audience and build significant conversions. If you feel your Facebook ads aren’t working, here’s what might be going wrong:

1. Images of the ads are not good

In social media-land, image is undoubtedly the king. Different images tend to produce surprisingly different click-through rates. While designing the Facebook ads, you need to see that the images are eye-catching. They should be appealing enough to hold on the visitor’s attention rather being the case of blink-and-miss. When designing ad images, be clear about your marketing message and target audience. The color coding must be contrasting or complementary so that it attracts the user. Avoid using too much of fonts, limit it to 1-2. And if you can add some text to it like a call-to-action, it will simply be great.

2. Your audience is wrong

Facebook ad targeting happens to be both its greatest benefit and biggest drawback. It can be very frustrating to experience a 90% bounce rate. When setting up ad campaigns, you need to balance between narrowing in on the most important group and widening the reach to deliver the scale you want. When your target audience base stands too wide or too narrow, the ads won’t work well. Keeping a very narrow audience increases cost per click so it should only be used when you have a focused audience that you know will buy from you. On the other end, keeping too wide will have a low cost per click but the ad won’t show so much and frequency will be less owing to which you will miss out on making an impact to the people that matter.

3. The ad copy

If your ad copy is wrong then there’s a high chance that the ad won’t work. Copy is a very important part and there is a strategy on how copy should be written when selling. Your ad copy must relate to your product or service you are advertising about. It’s one way of direct marketing that can result into immediate sale. There is a definite strategy you need to follow when writing the ad copy or content. Read more about writing effective content that converts here:  https://goo.gl/hcfnND

4. Your landing page

The landing page is where the person goes to once they click the ad. If that page is not set up right, chances are that you just wasted the cost of the click since the person landing there won’t be convinced due to the poor landing page and would apparently leave. It can be a very important factor in actually converting people through your ads. Analyze if your landing page is compelling enough to make users take the call.

5. Your selected bid

It’s important to select the correct kind of bid type when creating your ads. Some bid types are CPM (cost per 1000 impressions), CPC etc. Each has its own benefits and is closely tied up with the kind of audience you are targeting and the objective of your ad.

Analyze your Facebook ads to make sure you aren’t making any of these mistakes. If these are averted, there is no chance for your ads to miss on bringing out desired results.

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