Author: ad_new

Email marketing is an outstanding tool when used correctly. But many businesses get it wrong and despite putting in all efforts, they find that their email marketing isn’t working the way it used to.

If of late, you’ve also noticed that no one is signing up for your mailing list – check if your email list is up to date.

Your email list is the heart of your marketing strategy. When you write a blog post, the people on your email list will be the first to read it. When you have a webinar, the people on your list will be the first to sign up. And, when you offer a new product, the people on your list will be the first to try it – your email database plays a key role in the success of your email marketing.

However, facts state that your email marketing database degrades by about 22.5% every year. Email addresses of your contacts change as they move from one company to another, opt-out of your email communication, or discard that old email address they used only to fill out forms on websites – this is why you need to be constantly adding to, and upgrading, your email list.

If you’re not working on building your email list already, here are 3 simple ways to grow that email list.

1) Pop up – While it can be annoying to have pop ups, they really work… but it’s not as simple as just adding a pop up, a strategy is needed so that the pop up actually works & incentivizes people to leave their email address.

One option would be to employ a scroll-triggered, slide-in CTA. Unlike traditional pop-ups, slide-in CTAs are only initiated when your reader is fully engaged and scrolling down the page. Aside from slide-in CTAs, you can also customize the functionality of your pop-up by specifying a delay or setting it to appear only once per session.

2) Use social media – Your blog and website aren’t the only places where you can grow your email list. Email and social media go together like peanut butter and chocolate. They’re the perfect match. You can always ask people to sign up regularly from the different social media platforms by adding a link to subscribe.

3) Giveaways – Due to their viral nature, having a contest or give away is one of the fastest ways to grow your list and your brand. It’s indeed fantastic to get emails, as people with an interest in what you are giving will exchange their email for that freebie …which can be anything from a PDF guide to an actual product.

There are tons more ways to grow your email list – all you need to do is be creative & always keep it as a priority. Using the right tactics, you can grow your email subscriber list at a rate that far exceeds its annual depreciation.

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Whether you’re a beginner or experienced Facebook marketer, it’s pretty easy to get tripped up on terminology. Facebook has an extensive vocabulary that you’ll perhaps never be quizzed on, but knowing the difference between terms like “total reach” and “organic reach” will definitely have a huge impact on your Facebook strategy.

To help you understand Facebook ads terminology in a better way, we’ve compiled some of the most commonly used Facebook Analytics terms that you’ll come across as a marketer.

Bid: It’s the maximum amount that you’re willing to pay for each ad campaign.

Clicks: It refers to the number of clicks your Facebook ad has received.

Connections: This refers to the number of people who took action after clicking your ad – which include people who like your fan page, RSVP to an event, or install your app within 24 hours of seeing your ad.

CPC: CPC, or Cost per Click is the average cost you pay each time a user clicks your Facebook ad. CPC is calculated by dividing the amount spent by the number of clicks received.

CPM: CPM, or cost per thousand is the average cost you pay per thousand impressions on your Facebook ad. This is calculated by dividing the amount spent by the thousands of impressions received.

CTR: CTR, or click-through rate is the number of clicks your ad received divided by the number of times it was shown on Facebook.

Frequency: It’s the average number of times each person has seen your Facebook ad.

Impressions: Impressions are the number of times your ads have been displayed on Facebook.

Social Clicks: It refers to clicks on your Facebook ads that were displayed with the names of the viewer’s friends who connected with you on your fan page, event or application.

Social Impressions: They are the number of impressions shown with the names of the viewer’s friends who have already connected with you (liked your fan page, RSVP’d to your event, or used your application).

Social Reach: It refers to the people who saw your Facebook ad with the names of their friends who have already connected with you listed underneath.

Spent: It refers to the amount you spent during a selected time period.

Got your list of FB ads glossary? Leave them in the comments below and we will help you out!

Content marketing across different social networks has indeed proven to be essential in today’s marketing world – particularly with B2B marketing.

Facebook and Twitter have allowed businesses – whether small or big to reach out to a wide network of users & make an impact on followers and clients, new and old. Of all the social media platforms, the role of Linkedin in content marketing has always been underestimated.

But not anymore…as once confined to professional networking & regarded as a site where you keep your digital resume and virtual business card collection, Linkedin has emerged to be a powerful platform to generate, share, and create content.

Linkedin is on the rise as one of the most popular social networking platforms in 2015 & is a great source for B2B marketing as it connects you to likeminded businesses.

While Facebook and Twitter are ruling the digital marketing space – one can’t just rule out how Linkedin is proving to be the ideal platform to help you reach out to more professional audience which apparently is an essential part of any content marketing strategy.

Does that mean Linkedin can be a great choice for content marketing?

Well, before we draw in any conclusion, let us first evaluate the pros & cons of using Linkedin as a content marketing platform as only then can we decide how effective it can prove for businesses.

Pros

Fewer Distractions so Visitors Can Focus on Your Content

On Linkedin , users are almost always focused and in the business mindset. There’s a lot of noise you have to cut through on other social platforms, but there’s a lot less of it on LinkedIn.

Takes Content Beyond Blogs

Linkedin’s publishing platform not only allows blogs, but it also encourages sharing for SlideShare slideshows, photos and videos. With LinkedIn, you are encouraged to go the extra mile with your content marketing efforts.

LinkedIn Content Marketing Score Gives Insight to Your Best Content

LinkedIn’s Content Marketing Score allows you to measure the effectiveness and success of your content marketing. It rates the quality and effectiveness of user content which helps you come up with the best piece of content that guarantees results.

Cons

While Linkedin does allow for targeted reach & is an excellent way to connect with businesses, advertising on this platform tends to cost more. For smaller businesses, Linkedin ads happen to be more expensive than FB ads.

Linkedin is clearly becoming a powerful platform to generate, share, and create content – do you think it’s a great tool to boost content marketing? Do share your comment below.

From an appealing design to a compelling copy, from amazing images & graphics to the best marketing strategy – you’ve got everything at place that makes your website attract visitors like a thorough professional.

However, all this excitement fades away when you notice that your visitors are turning away from your website in a mere span of seconds.

Does that sound like a trouble? Well, of course it does.

We live in an era of skimming and in a time where information is not scarce – keeping the visitors enticed enough to stay on a website for more than a few seconds can be a struggle. Even the minutest of mistakes can cost conversions on your website.

If your visitors aren’t converting into actual customers, it’s time you check whether you’re making any of the following mistakes.

1. Your content is difficult to understand: Not just the language, even the font of your text as well as colors of your text & background can determine how easily people can read and understand the content on your website. If the content isn’t comprehensible, it won’t even lead to any conversion.

Keep your language simple yet convincing, use high-contrast color combinations and stick to larger fonts to give visitors a better experience whether they’re on desktop or using a mobile device.

2. Your registration requirements are pushy: How will you react if you go on a website of your interest & every time you try viewing something of your choice, it sends across a message like ‘Please sign-up’ or ‘log-in’. Using gated content certainly helps in driving prospects to your sales funnel. But if you apply it everywhere, it’s only going to drive the visitor crazy. When creating registration opportunities, be sure of the fields you add.

3. Your offers aren’t relevant or appealing: You may craft a highly compelling offer, but it’s extremely important to check its relevancy. If the offer you’re pitching doesn’t connect with your target users, you’ll notice a higher bounce rate. Offers are the gateways to lead generation, create offers that are targeted and aligned with your business. Support them with a convincing copy & guided call-to-action.

4. Your product hasn’t been explained properly: The visitor who comes to your website is certainly looking for some information. But, if you fail to share your product’s features with your customers clearly on your website, then you can’t compel them to move down the sales funnel.

And while you explain the features, always focus on the benefit as this is what going to appeal to the visitors more. They are always keen to know how a particular product can benefit them.

5. You don’t have a guided call-to-action: Your visitor may follow your offer and land on your website landing page. But that doesn’t mark an end to your job. In fact, your job doubles from here as you will now have to guide the user to take an action & invite them to buy your product or service. Remember, your customer will never take an action unless prompted. Be it your blog post, an offer page, or any page linked to your product marketing; ensure to include a compelling and relevant call-to-action to persuade visitors to take action.

Analyze your website today & rule out all the possible hurdles that are causing your valuable visitors to turn away!

We have all had the experience of being suppressed by the “like” button on Facebook. While scrolling through the news feed, we sometimes are faced by stories that trigger disgust, grief or even anger. But, all we have is a like button.

Though we can express our empathy writing a long message in the comment field – there’s no button to right away express negative emotions.

Well, this is about to change as Facebook has announced it will create a “dislike button.” After refusing the idea for years, the social network has finally rolled out its plans to give users a way to express something other than a “Like.”

This indeed is getting mixed reactions from all quarters as users aren’t pretty much convinced with its integrity. The announcement has even left the marketers a bit perplexed wondering if the dislike button would spread more of brand negativity. But experts in the field perceive it as a great tool for marketing.

How Dislike Button Will Be Both a Challenge & Opportunity for User Engagement

The dislike button will certainly be challenging for the brands, but you can’t rule out the opportunities it will create for better user engagement.

As customers will actively decide if they dislike a brand and its content – it can turn difficult for the brands if the dislikes immensely overtake the likes!

However, a smart marketer or brand can take up the challenge & create ways to change dislikes into likes by working on the marketing strategy & reaching out to prospects understanding their expectations. Thus you can see that a dislike button would allow for better targeting. When you as a business will understand that a customer doesn’t like or empathize with a product, you will apparently drive better use of your expensive marketing budgets going forwards.

You would not really be interested in marketing your revolutionary product to someone who has no disposition for it. It would in fact push you to modify your social media strategy, better up your ad campaigns, invest more in content and tell bigger & better brand stories instead of pushing self-promotional trash.

How efficiently a dislike button will help marketers is something we’ll have to wait & watch out for.

As for now, we would like to know what your take on Dislike Button is. Share in the comments below.

Facebook Ads is one of the most effective social media ad platforms -particularly when it comes to conversions. It’s indeed one of the primary reasons that marketers run Facebook ads.

Businesses use Facebook ads either to sell a product or build an email list. However, there’s one thing that plagues all advertisers using Facebook ads – the cost. Your Facebook ads cost can be high or low depending upon a lot of factors.

These factors not just influence your cost but even the rate of conversions from your Facebook ads. Let us here understand the factors which affect the cost of your Facebook ads.

Your audience: You will surely have a large database of audience to target. But it’s not necessary for all of them to show interest in your product or service. Before designing your ads, you will first have to segregate your potential prospects as you can’t design the same kind of ads for everyone. For a person who isn’t interested in your service, the ad will be a complete waste. Send the right message to the right people.

Your product: The ad you design must be in sync with the product or else it will never have an influencing impact on the customer’s mind. Understand the product & design the ad accordingly. No two products will have the same kind of ad strategy.

Your ad copy: The copy of your Facebook ad will always show up some variation. You can’t always decide whether it needs to be long copy or a shorter one, one with more of images or with a high professional tone. No matter how different the features are, at the end what matters is how effectively your copy can convince the user to take the action you want them to. And for the same, you will have to invest on getting the best of ad copy. Read more on how to create an effective ad copy: http://goo.gl/GGtiUI

Your landing page: No matter how well you design your Facebook ad, the end result will always be futile if your landing page is not created perfectly. Your landing page must have all the needed elements that can guide the user to take further action. Read what your landing page must be like: http://goo.gl/ekHnXw

Optimization: If you are optimizing for conversions, Facebook will actually be charging you for impressions. The same goes for clicks to your website. You can choose anything that works best for your business and gets maximum conversion. However, optimizing for conversion tends to bring better results.

Designing your Facebook ads taking into consideration these factors can always get you the desired results in terms of lead generation & conversion.

Get the Best out of Your Facebook Marketing!

If you are looking to generate more lead from Facebook marketing, come & be a part of our upcoming Facebook Marketing workshop – where we’ll give hands-on training and actually teach you how to generate leads using your Facebook Business Page.

Reserve Your Seat: http://goo.gl/agfDwJ

You already know how important a role images play for your Facebook ads. They have the power to alter a person’s behavior.

Using the right kind of images for your ads, you can:

• Inspire them to change their mind
• Evoke different emotions and actions
• Draw their attention
• Influence their readiness to click an ad

You even know what it takes to create good Facebook ad images that can generate the desired results.

But you’re not a designer & have no clue as to how you can use all this knowledge in practice.

Luckily, you don’t have to. Today we are going to show you how you can easily create some stunning images for Facebook Ads images using a simple tool – Canva.

Why Choose Canva?

Canva is a wonderful tool that makes it easier to create blog post images, infographics, ad graphics and visuals for the web.

It’s the simplest graphic design tools that a non-designer can use with utmost ease.

It allows you to pick elements from an inspiring library of shapes, colors, images, graphics and many more. You just have to select your visual type & choose the graphics as needed and… you’re done!

Want to know how it goes about?

Take a look at this tutorial that guides you through the process step by step.

To begin with, you need to create a Canva account for which you will have to register here http://www.canva.com

Once you log in, you see the below screen where you’ll have different options for design.

Click the “plus” icon & scroll down until you see the ads

Click Facebook Ad

Click Uploads on the left side

Now choose your desired image & then select the text

Click Add text

You can edit your text to make it more visible.

When you’re finished, click Download on the upper right corner.

Choose the desired image format

Now you will see the following message

And also this one

That’s it; you now have your Facebook ad image ready for use.

Get started with Canva & create some really stunning images for your Facebook ads.

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Social media has undoubtedly become an integral part of every business’s marketing strategy – however, with so many social platforms available, it can be hard to realistically manage and create content for every channel. Especially if you are a business manager or a small team.

When we help small business owners with their digital marketing strategies, we emphasize on the fact that it’s not important to be on every social media channel.

When you have limited time and resources, it’s better to solo out the channels that are most relevant to your market and stay active on them.

What really makes a difference is ensuring the channels that you are on are done well.. Simply creating profiles that are inactive won’t really contribute to social success.

So how do you determine which social media platform you should give importance to?

The first thing is to ask yourself these questions:

On which platform are your target audience the most active?

What kind of content will you primarily be posting?

From there, determine which social channel meets the above criteria best:

Facebook

Best for: B2C communication

Benefits: Largest number of active user out of all social platforms

We recommend it for: When you have a mix of content types and for content marketing

Linkedin

Best for: B2B communication

Benefits: Good number of users – not all are active

We recommend it for: When you are posting content that needs to go to people in a specific job industry or with a specific job title

Twitter

Best for: B2B communication

Benefits: Also has a good number of users, with the added advantage of them being more active than they are on Linkedin

We recommend it for: Networking and building relationships, and when your content is more centred around sharing information & industry knowledge.

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It’s so easy to go wrong with social media. In fact, even if you’re not going wrong it can be hard to do social media right. While you may have a page that’s loaded with content and is constantly updated, a lot of businesses find that all this content is just lying there.. it’s not really working for your business and it isn’t making potential customers interact with you.

So how do you start boosting this interaction? This is what we call engagement.

Having high rates of engagement on your social media platforms shows that the door to two way communication is open for your customers – it creates an atmosphere of a community, and people that have an interest in your services are more likely to choose you as they are a part of a like-minded community then.

These 5 tips will help any business start attracting more attention on their social media profiles and boost the amount of relevant audience that engages with your content.

Use hashtags

Especially on Twitter and Instagram, hashtags can do wonders to attract qualified people who are genuinely interested in your services. Why? Because they are actively searching for these hashtags, and can find you when browsing. Find trending hashtags that are relevant to your brand and use them when creating content.

Share photos of yourself & team

It’s common to find brands posting images of the people working behind the scenes.. And this helps the end audience really connect to the brand, because they are able to put a face to the people behind it. Humanizing your marketing helps increase trust and builds authentic relationships between people on a more personal level.

Run contests & giveaways

Organizing contests & giveaways are a great way of engaging users. Everyone loves a freebie, and most people are more than happy to share or like a post in exchange for even the smallest benefit. In most cases, it’s not the actual benefit that matters to the end audience (though it’s always advised to give something of value), but it’s the fun element that makes people want to engage and interact on a social level.

Qwertee, a t-shirt manufacturing company uses this tactic beautifully. They ran a Facebook contest where people had to simply like their page and submit their email address for a chance to win a T-shirt. By doing so, not only did they get a database of relevant people that they could market to in the future, but they also reached their goal of accumulating 100,000 authentic Facebook fans.

Offer concise morsels of advice

Everyone like to learn and grow, and most people that like a social profile do so because it adds value to their feed in some way. While having fun content is important, the core reason people have followed you is because they want to learn some information from you – this may be news and updates on your latest offers, or advice on how things work. Figure out what people want to know, and then provide them with this knowledge. However, it’s important to not become a schooling page that is just constantly giving advice – always maintain a balance between giving your industry knowledge/insight and other posts.

Don’t overdo the promotion

For your business social media is indeed the ideal platform for advertising or marketing your services & products but your target user isn’t there to be advertised to. There is nothing worse than a social media page that only posts about their offers and promotions – it’s what we call a social faux pas. Sure, your customers do want to know when they can snag an offer, but their on a social platform to be social. They don’t want you to be constantly selling to them.. Have some fun and be more interactive – it’s only then that they will return the favour and engage with you too!

Once you can start boosting your engagement, you’ll see more results from your social media efforts. Plus, don’t forget that the more people engage with you, the more likely you are to appear on their newsfeed!

Liked these tips? Show us some love & hit the share button. Or comment below and let us know what strategies you use to boost engagement on your social media profile!