Author: ad_new

If you have no social media presence, it denotes your non-existent and the same goes true for businesses as well. Along with a strategically done website, an effective landing page, great content and competent marketing ―strong social media presence is also vital.

It helps you widen your reach and target more users. It makes people aware of your brand, product and services. A good social media presence increases your visibility and aids you reach out to your targeted prospects thus helping you generate the needed results. If it’s done in the right manner, your marketing results will surely be impressive.

But if you miss on the vital elements, your whole social media marketing strategy will fall flat thereby disturbing your sales numbers. And given the fact that not all your posts get to make a presence on the timelines of different social media platforms―especially Facebook; you have to plan it in such a way that you get to increase your social media reach and get the most out of the content you are posting.

So how do you manage that? Well, here we have got for you the three vital tips which if implemented correctly will ensure that your social media reach is increased incredibly.

1. Distribute your content on various platforms: If you have one piece of content, make small changes to it and create versions of that same content for the different social media channels. Post them all on different platforms as FB, twitter, linkedin, instagram, google + and others.

2. Boost your posts: It’s a fact that you can only get a 10% reach organically on social media these days. It’s getting harder and harder to get your stuff seen, and now to get your posts seen you need to pay for it. Boosting your posts is the easiest method to increase the visibility of your content for a reasonable price. Though it does not guarantee actions, it does help for visibility and reaching out to more people. You can also choose if you just want to boost to show it to people who are your fans or also to new people.

3. Get seen on the right platform: Tying up with other brands and giving shout outs to each other on social media is a great way to increase your reach organically and get more people aware about your social presence. This can be done by participating in social events with other brands since images etc of these events later go out on social media, you can then be seen on the radar of the people who follow the other brand as well.

If you can implement these 3 important tips while planning your social media marketing strategy, your social media reach will surely widen up bringing out the desired results.

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Over the years, business marketing has evolved significantly―and we must say that the change has only been for good.

Turning away from old school marketing where businesses primarily made use of traditional channels like broadcast and print to communicate with their potential lead; they have now opted for the more powerful and effective tool―content marketing.

What makes Content Marketing so powerful?  

Every business nowadays swears by content marketing. You may ask as to what makes content marketing so eminent―does it actually works?

Yes, it certainly does. And this is because the consumer is getting smarter with his choice and needs. Thanks to Internet power, every person now has access to world wide information in just no time. They now get each and every detail they need about a brand or product.

They can compare prices, get knowledge about product quality and pick the best one meeting up with their choice among the whole lot.

At a time when your consumer has grown so smart with a lesser attention span, offering the right content helps in seizing customer’s attention span for long and conveying the needed information in a convincing manner. When you have an open dialogue with your customers, you get to win their trust and thus build a relation instigating your product’s sale.

Content Marketing & Your Business

As discussed, content marketing―if carried out in a strategic way, can help your business increase its sales and build in new leads for conversion. Here’s how your business gets benefitted by the right content marketing.

It helps build a personal connection with your customers

By offering relevant content to your target consumers, you create “top of mind awareness” for your brand. This helps you in building trust in your business which apparently leads to establishing good relationships with potential customers.

It drives in more traffic

Until and unless you get more traffic on your business website, you can’t make new clients. Right content strategy helps your website get desired traffic. It helps in promoting your expertise, niche and your unique selling proposition. As long as you include right calls to action, audience that engages with your content is more likely to visit your website.

It increases exposure for your business

When everyone around is using Google for all relevant information, it becomes mandatory for your business to make a strong place in Google search rankings. And to do so, it is vital to develop good quality content making use of appropriate keywords or phrases; this improves Search Engine Optimization. It creates larger exposure and boosts traffic to your business’ online presence thus allowing further opportunities to generate leads for potential sales.

As per research facts, companies that make use of effective content marketing get to see:

55% more web visitors

97% more inbound links

434% more indexed pages by search engines

Content Marketing Tools You Can Use

There are various content marketing tools but all aren’t needed for your business. You can use the ones which best fit your business needs and requirements. However, the few essentials tools are:

BLOG/GUEST POSTS

Blogging significant and engaging articles about your business will make users trust you and support your brand. Guest posts by the industry experts can also keep customers returning and help widen your audience base.

IMAGES

As per user experience studies, site viewers tend to react more to images than words. Creating influential images with wonderful design will aid you spread your message and make an impact on your followers.

INFOGRAPHICS

All love infographics, right? A design led graphic which communicates with words and images pleases the reader. And it even gives easy to access information on complex ideas.

VIDEO

Short videos screening an insight to your business are important content tool. By publishing expert interviews, guides or testimonials you get to communicate the individual side of your business.

CASE STUDIES

If you’ve got it, just flaunt it! Flaunting off your skills is a definite way to help customers understand how your business works. It even aids them to put their trust in your capabilities.

Remember, content will provide you the right value when it’s helpful and you know the consumer can always determines what useful looks like.

Need to identify what content strategy would work fine for your business? Just book for a free strategy session to see the best content marketing fit for your business!

Did you know that followers on social media are 44% more likely to engage with your content if it contains pictures? Visual content can be one of the most powerful tools in your brand’s social media arsenal.

So how do you make sure you’re using your visual content effectively?

Optimise your images

Every social media platform has different dimensions for image uploads, which means every image you share needs to be optimised specifically for various platforms. This ensures that it looks good and relevant details don’t get cut off. Nobody is going to be impressed with content that clearly hasn’t been optimised for their timeline.

Maintain a specific design scheme

When creating visual content to share on social media, it’s important to have a set design scheme that you follow, usually in line with your brand colors.

We recommend spending some time creating design templates that you can easily update with content: for example, a template for an image with a horizontal banner of text. Make sure to keep what you post on social media consistent by sticking to a colour palette, so that it is immediately identifiable with your brand.

Use the power of quote graphics

Social media is flooded with quote graphics, and for good reason – people love a personal touch that helps them connect with you and your brand.

It allows them to form a unique relationship with the identity of your brand, rather than just the product you sell. And it is exactly this relationship that creates consumer loyalty. Plus, people enjoy sharing & tagging such images with friends, making it a great way to boost user engagement.

Pop in some photographs

Scrolling across a page with just designed graphics can get pretty boring and monotonous. Break the rut by sharing photographs instead of graphically designed visual content once in a while.

Not only does this capture more attention, it gives a human element to your brand. While this doesn’t necessarily mean sharing group photo’s of the team every day, it can be used to perhaps photograph the new orders that have just been prepared for shipping.

The possibilities are endless! Your audience starts seeing your brand as a group of working individuals, rather than a faceless corporation.

Visual content has slowly and surely become the king of social media sharing, so make sure your marketing plans reflect the importance of images.

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Great content is fundamental to every website. From influencing brand promotion to building awareness of your product, what you write and how you write is key to every stage of the consumer buying cycle – particularly when it comes to decision-making and getting your site’s visitors to convert.

Your choice of words could either tempt people to buy, or make them lose interest in your product altogether – and every business aspires to have a copy that can impact their bottom line.

Content that converts is easy to spot; it flows effortlessly, stimulates readers’ emotions, and generates a strong wish to act. The question is – how to write something that’s this effective? What exactly is the secret behind writing a copy that converts?

Well, here are seven features that will help kick your conversion copywriting efforts into high gear.

1) Keep a positive tone: Positivity does have a great impact on your target customers. It builds in more loyalty & trust in the brand. When your writing has a positive tone, it stands out to be very personal where you have a direct approach with the reader. It’s simple, accessible and very easy to comprehend.

2) Be concise: Every single word used in your web copy should add value for the reader and act as a significant part of your argument or purpose. Cut out excessive language whenever possible and aim for an average sentence length of about 16 words.

3) Use subheads and bullets: According to a study, 79% of readers skim, while only 16% read every word on a page. Breaking up your page with subheads and bullets will make it easier for those 79% to digest the copy—and ultimately take a desired action—on your website.

4) Avoid overuse of buzzwords: Including certain keywords that drive in traffic is a wise thing to do – but stuffing in words can have an adverse effect on your writing. Overuse of buzzwords and industry jargons affects the clarity of your content and damages concision.

5) Use strong CTAs: The very purpose of your copy is to make the end reader take an action. This is where CTAs help you. They tell the user what to do. To write call-to-actions that can trigger action, use an assertive tone. If you want to make a sale, go for the sale. Close it. Just say it.

6) Know your audience: You need to understand your target audience – specifically their pain points and attend to them in your web copy. Find out why people buy your product or service, how they buy it, what they use it for, and what really matters to them.

7) Revise and optimize: Writing great copy is all about improvising. Always keep changing your way of writing. Experiment with changing fonts, colors, and graphic placements within your web copy to learn how to most effectively drive people to your desired action. Revision and optimization should be a regular practice.

Use these tips to lead your dreary copy ensure that your copy out of the grave and convert every time. The end result will be wonderful: increased sales, better revenue, more customers, and through-the-roof conversions.

Have more ideas to write a copy that converts? Do share with us in the comment box below.

Email marketing is an outstanding tool when used correctly. But many businesses get it wrong and despite putting in all efforts, they find that their email marketing isn’t working the way it used to.

If of late, you’ve also noticed that no one is signing up for your mailing list – check if your email list is up to date.

Your email list is the heart of your marketing strategy. When you write a blog post, the people on your email list will be the first to read it. When you have a webinar, the people on your list will be the first to sign up. And, when you offer a new product, the people on your list will be the first to try it – your email database plays a key role in the success of your email marketing.

However, facts state that your email marketing database degrades by about 22.5% every year. Email addresses of your contacts change as they move from one company to another, opt-out of your email communication, or discard that old email address they used only to fill out forms on websites – this is why you need to be constantly adding to, and upgrading, your email list.

If you’re not working on building your email list already, here are 3 simple ways to grow that email list.

1) Pop up – While it can be annoying to have pop ups, they really work… but it’s not as simple as just adding a pop up, a strategy is needed so that the pop up actually works & incentivizes people to leave their email address.

One option would be to employ a scroll-triggered, slide-in CTA. Unlike traditional pop-ups, slide-in CTAs are only initiated when your reader is fully engaged and scrolling down the page. Aside from slide-in CTAs, you can also customize the functionality of your pop-up by specifying a delay or setting it to appear only once per session.

2) Use social media – Your blog and website aren’t the only places where you can grow your email list. Email and social media go together like peanut butter and chocolate. They’re the perfect match. You can always ask people to sign up regularly from the different social media platforms by adding a link to subscribe.

3) Giveaways – Due to their viral nature, having a contest or give away is one of the fastest ways to grow your list and your brand. It’s indeed fantastic to get emails, as people with an interest in what you are giving will exchange their email for that freebie …which can be anything from a PDF guide to an actual product.

There are tons more ways to grow your email list – all you need to do is be creative & always keep it as a priority. Using the right tactics, you can grow your email subscriber list at a rate that far exceeds its annual depreciation.

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Whether you’re a beginner or experienced Facebook marketer, it’s pretty easy to get tripped up on terminology. Facebook has an extensive vocabulary that you’ll perhaps never be quizzed on, but knowing the difference between terms like “total reach” and “organic reach” will definitely have a huge impact on your Facebook strategy.

To help you understand Facebook ads terminology in a better way, we’ve compiled some of the most commonly used Facebook Analytics terms that you’ll come across as a marketer.

Bid: It’s the maximum amount that you’re willing to pay for each ad campaign.

Clicks: It refers to the number of clicks your Facebook ad has received.

Connections: This refers to the number of people who took action after clicking your ad – which include people who like your fan page, RSVP to an event, or install your app within 24 hours of seeing your ad.

CPC: CPC, or Cost per Click is the average cost you pay each time a user clicks your Facebook ad. CPC is calculated by dividing the amount spent by the number of clicks received.

CPM: CPM, or cost per thousand is the average cost you pay per thousand impressions on your Facebook ad. This is calculated by dividing the amount spent by the thousands of impressions received.

CTR: CTR, or click-through rate is the number of clicks your ad received divided by the number of times it was shown on Facebook.

Frequency: It’s the average number of times each person has seen your Facebook ad.

Impressions: Impressions are the number of times your ads have been displayed on Facebook.

Social Clicks: It refers to clicks on your Facebook ads that were displayed with the names of the viewer’s friends who connected with you on your fan page, event or application.

Social Impressions: They are the number of impressions shown with the names of the viewer’s friends who have already connected with you (liked your fan page, RSVP’d to your event, or used your application).

Social Reach: It refers to the people who saw your Facebook ad with the names of their friends who have already connected with you listed underneath.

Spent: It refers to the amount you spent during a selected time period.

Got your list of FB ads glossary? Leave them in the comments below and we will help you out!

Content marketing across different social networks has indeed proven to be essential in today’s marketing world – particularly with B2B marketing.

Facebook and Twitter have allowed businesses – whether small or big to reach out to a wide network of users & make an impact on followers and clients, new and old. Of all the social media platforms, the role of Linkedin in content marketing has always been underestimated.

But not anymore…as once confined to professional networking & regarded as a site where you keep your digital resume and virtual business card collection, Linkedin has emerged to be a powerful platform to generate, share, and create content.

Linkedin is on the rise as one of the most popular social networking platforms in 2015 & is a great source for B2B marketing as it connects you to likeminded businesses.

While Facebook and Twitter are ruling the digital marketing space – one can’t just rule out how Linkedin is proving to be the ideal platform to help you reach out to more professional audience which apparently is an essential part of any content marketing strategy.

Does that mean Linkedin can be a great choice for content marketing?

Well, before we draw in any conclusion, let us first evaluate the pros & cons of using Linkedin as a content marketing platform as only then can we decide how effective it can prove for businesses.

Pros

Fewer Distractions so Visitors Can Focus on Your Content

On Linkedin , users are almost always focused and in the business mindset. There’s a lot of noise you have to cut through on other social platforms, but there’s a lot less of it on LinkedIn.

Takes Content Beyond Blogs

Linkedin’s publishing platform not only allows blogs, but it also encourages sharing for SlideShare slideshows, photos and videos. With LinkedIn, you are encouraged to go the extra mile with your content marketing efforts.

LinkedIn Content Marketing Score Gives Insight to Your Best Content

LinkedIn’s Content Marketing Score allows you to measure the effectiveness and success of your content marketing. It rates the quality and effectiveness of user content which helps you come up with the best piece of content that guarantees results.

Cons

While Linkedin does allow for targeted reach & is an excellent way to connect with businesses, advertising on this platform tends to cost more. For smaller businesses, Linkedin ads happen to be more expensive than FB ads.

Linkedin is clearly becoming a powerful platform to generate, share, and create content – do you think it’s a great tool to boost content marketing? Do share your comment below.

From an appealing design to a compelling copy, from amazing images & graphics to the best marketing strategy – you’ve got everything at place that makes your website attract visitors like a thorough professional.

However, all this excitement fades away when you notice that your visitors are turning away from your website in a mere span of seconds.

Does that sound like a trouble? Well, of course it does.

We live in an era of skimming and in a time where information is not scarce – keeping the visitors enticed enough to stay on a website for more than a few seconds can be a struggle. Even the minutest of mistakes can cost conversions on your website.

If your visitors aren’t converting into actual customers, it’s time you check whether you’re making any of the following mistakes.

1. Your content is difficult to understand: Not just the language, even the font of your text as well as colors of your text & background can determine how easily people can read and understand the content on your website. If the content isn’t comprehensible, it won’t even lead to any conversion.

Keep your language simple yet convincing, use high-contrast color combinations and stick to larger fonts to give visitors a better experience whether they’re on desktop or using a mobile device.

2. Your registration requirements are pushy: How will you react if you go on a website of your interest & every time you try viewing something of your choice, it sends across a message like ‘Please sign-up’ or ‘log-in’. Using gated content certainly helps in driving prospects to your sales funnel. But if you apply it everywhere, it’s only going to drive the visitor crazy. When creating registration opportunities, be sure of the fields you add.

3. Your offers aren’t relevant or appealing: You may craft a highly compelling offer, but it’s extremely important to check its relevancy. If the offer you’re pitching doesn’t connect with your target users, you’ll notice a higher bounce rate. Offers are the gateways to lead generation, create offers that are targeted and aligned with your business. Support them with a convincing copy & guided call-to-action.

4. Your product hasn’t been explained properly: The visitor who comes to your website is certainly looking for some information. But, if you fail to share your product’s features with your customers clearly on your website, then you can’t compel them to move down the sales funnel.

And while you explain the features, always focus on the benefit as this is what going to appeal to the visitors more. They are always keen to know how a particular product can benefit them.

5. You don’t have a guided call-to-action: Your visitor may follow your offer and land on your website landing page. But that doesn’t mark an end to your job. In fact, your job doubles from here as you will now have to guide the user to take an action & invite them to buy your product or service. Remember, your customer will never take an action unless prompted. Be it your blog post, an offer page, or any page linked to your product marketing; ensure to include a compelling and relevant call-to-action to persuade visitors to take action.

Analyze your website today & rule out all the possible hurdles that are causing your valuable visitors to turn away!

We have all had the experience of being suppressed by the “like” button on Facebook. While scrolling through the news feed, we sometimes are faced by stories that trigger disgust, grief or even anger. But, all we have is a like button.

Though we can express our empathy writing a long message in the comment field – there’s no button to right away express negative emotions.

Well, this is about to change as Facebook has announced it will create a “dislike button.” After refusing the idea for years, the social network has finally rolled out its plans to give users a way to express something other than a “Like.”

This indeed is getting mixed reactions from all quarters as users aren’t pretty much convinced with its integrity. The announcement has even left the marketers a bit perplexed wondering if the dislike button would spread more of brand negativity. But experts in the field perceive it as a great tool for marketing.

How Dislike Button Will Be Both a Challenge & Opportunity for User Engagement

The dislike button will certainly be challenging for the brands, but you can’t rule out the opportunities it will create for better user engagement.

As customers will actively decide if they dislike a brand and its content – it can turn difficult for the brands if the dislikes immensely overtake the likes!

However, a smart marketer or brand can take up the challenge & create ways to change dislikes into likes by working on the marketing strategy & reaching out to prospects understanding their expectations. Thus you can see that a dislike button would allow for better targeting. When you as a business will understand that a customer doesn’t like or empathize with a product, you will apparently drive better use of your expensive marketing budgets going forwards.

You would not really be interested in marketing your revolutionary product to someone who has no disposition for it. It would in fact push you to modify your social media strategy, better up your ad campaigns, invest more in content and tell bigger & better brand stories instead of pushing self-promotional trash.

How efficiently a dislike button will help marketers is something we’ll have to wait & watch out for.

As for now, we would like to know what your take on Dislike Button is. Share in the comments below.

Facebook Ads is one of the most effective social media ad platforms -particularly when it comes to conversions. It’s indeed one of the primary reasons that marketers run Facebook ads.

Businesses use Facebook ads either to sell a product or build an email list. However, there’s one thing that plagues all advertisers using Facebook ads – the cost. Your Facebook ads cost can be high or low depending upon a lot of factors.

These factors not just influence your cost but even the rate of conversions from your Facebook ads. Let us here understand the factors which affect the cost of your Facebook ads.

Your audience: You will surely have a large database of audience to target. But it’s not necessary for all of them to show interest in your product or service. Before designing your ads, you will first have to segregate your potential prospects as you can’t design the same kind of ads for everyone. For a person who isn’t interested in your service, the ad will be a complete waste. Send the right message to the right people.

Your product: The ad you design must be in sync with the product or else it will never have an influencing impact on the customer’s mind. Understand the product & design the ad accordingly. No two products will have the same kind of ad strategy.

Your ad copy: The copy of your Facebook ad will always show up some variation. You can’t always decide whether it needs to be long copy or a shorter one, one with more of images or with a high professional tone. No matter how different the features are, at the end what matters is how effectively your copy can convince the user to take the action you want them to. And for the same, you will have to invest on getting the best of ad copy. Read more on how to create an effective ad copy: http://goo.gl/GGtiUI

Your landing page: No matter how well you design your Facebook ad, the end result will always be futile if your landing page is not created perfectly. Your landing page must have all the needed elements that can guide the user to take further action. Read what your landing page must be like: http://goo.gl/ekHnXw

Optimization: If you are optimizing for conversions, Facebook will actually be charging you for impressions. The same goes for clicks to your website. You can choose anything that works best for your business and gets maximum conversion. However, optimizing for conversion tends to bring better results.

Designing your Facebook ads taking into consideration these factors can always get you the desired results in terms of lead generation & conversion.

Get the Best out of Your Facebook Marketing!

If you are looking to generate more lead from Facebook marketing, come & be a part of our upcoming Facebook Marketing workshop – where we’ll give hands-on training and actually teach you how to generate leads using your Facebook Business Page.

Reserve Your Seat: http://goo.gl/agfDwJ