Hey there! Namita again with you 🙂
I got an overwhelming response to my last email about my favourite Apple TV+ Show!
The minute the mailer was sent, one of our training course students, Sangeeta, called to tell me how much she enjoyed reading the mailer and thanked me for recommending an interesting show to watch over the weekend.
I was touched by Sangeeta’s kind gesture.
Someone can actually pick up the phone and call to tell me how much they enjoyed my email!
While I was still digesting that…within the next 5 minutes, my email was flooded with replies…and I would love to share them with you here:
The best message was received from one of our most loyal clients, Mr Peter Obee, co-founder of Cool Aroma Gentleman’s Spa.
He has been with us for almost 12 years and counting. ?
And Mr Peter wanted to point out a mistake I had made in the spelling of “Dolomites” ?
Here is the screenshot of his email…
And of course, he had also attached the picture of the Triumph Dolomites Car in case I was wondering how that car looked! 🙂
Thank you Mr. Peter for your kind correction and also sharing the picture of the Triumph.
Now, this mailer was sent to 5 people for proofreading! And still, this error skipped our attention. ?
But what I would like to bring to your attention is that people read.
And that email marketing works.
The amount of replies I got from this email clearly proves that people enjoy reading good content.
By the way, I also got three requests for meeting to explore work opportunities.
The mailer was not related to our services or any offer!
And still, it generated new leads.
I genuinely believe in the power of email marketing. And when done right, you can build rapport and a connection with your email list.
It is one of the best ways to be on top of mind recall. Email marketing can help with retaining clients and also upselling services.
Most of my online shopping is because of the beautiful emails these e-commerce sites send me on their new collections… and I cannot resist but click to check out what’s new! And guess what happens next…I end up buying something. ?
*Hint Hint! If you own an eCommerce store, you must have an email marketing strategy and a fixed marketing calendar to ensure the emailers go on time.
For eCommerce, Email marketing is extremely important. Normally eCommerce stores should send at least 3-5 emails a week.
I love writing conversational emails.
Because if you think of it, Email is, in fact, one-to-one communication.
The user at the receiving end will be interacting with your email independently as an individual at that moment of time when reading your email.
Many marketers forget this and write emails as if they are talking to the whole list. This is where the email loses its power, either getting marked as spam or sent straight to the trash.
It is okay to be personal and vulnerable in your emails, as that is what gives it a human touch.
As it is rightly said,
Vulnerability Is The Only Bridge To Build Connection.
Author, Overlyxclusive
Until next time,
Yours Truly,
N
PS: Do you know that in 2014-2015, we were one of the region’s top-performing agencies for Google Ads?
Google offered me USD 5000 for buying any Apple products and a free shoot of a video testimonial of one of our clients, which they will share on their website as an agency success story case study.
I chose Cool Aroma Spa for the testimonial, and here is the link to the video Google made for us.
And for the USD 5000, I bought a fully upgraded MAC Book PRO for our office! ?
PPS: While I was digging for the Google video footage, I stumbled upon my old videos.
I have been making videos since 2012, and I found some weird videos I shot back then.
Yes, you are right…I judge myself the same way you would when you see your old photographs. 😀
I was way younger then. And I made so many mistakes with the video quality and the sound.
Well, that’s how we learn, I guess!
Here is a very naively shot, raw video testimonial of Mr Peter at our offices.
PPPS: I also used to do Facebook Lives in my younger days as it was a new thing then, and I found the link of the video I shot in 2017, where I talk about One Asset That Every Business Must Focus On Building… and yes you have guessed the answer right! 😉
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I genuinely believe in email marketing.
If you are doing it for your business, continue doing it and work on making it better, and if you are not, now is the time you get started with it.