In this episode, Roy Koyees talks about the struggles he faced while launching his healthy snacks company, Freakin Healthy. Roy discusses how healthy snacks often come with an elitist badge and are too expensive for the common person. He talks about how he wants to break this notion and make sure that health is mainstream, affordable and delicious for everyone.
Things we discuss:
Notable Moments:
28:22 – Do you think it’s become a fad? These expensive healthy snacks. I think diets are one thing. But I think clean eating is another thing. Diets could be fads at some point like no diet is long term. I think if you eat clean and eat whole, that’s the best way to move forward. It’s more about well being. We’ve been eating a lot of junk. Preservatives. A lot of allergies now, intolerances. So I think people are trying to clean their system.
33:00 – The first year I think I almost did everything. It was very tough and coming from a senior management position in corporate, with everything was at your beck and call, to going to a place where nobody knows you and you’re actually delivering packages. But that, for me, builds the brand in a different way. It builds a character on the brand.
40:00 – We wanted to dispel this myth that healthy food is an elitist category. It’s only for those who know. For those who are into yoga. For those who are into superfoods. For those who can afford it. So we wanted to break that. And hence the name. So we also wanted to break that barrier of ‘fluffy’ health food. And resonate with people.
56:54 – I don’t really believe in balance. There needs to be a balance in the long term but in the short term, you have to give your 100 percent to something. And you’re gonna have to sacrifice something else. It’s just how it works.
