Hey, it’s Namita…
Happy Wednesday!
I am becoming pretty consistent with my communications in 2022, would you agree?
This is my word for 2022.
Consistency. 🙂
Before I start pouring my thoughts on today’s topic, a quick reminder to catch up on my mailers this year in January and February. I write these mailers myself, share my experiences & learnings and if you are reading them, clearly you like what I share! ?
If you are looking for tips and tricks on campaign strategies for running Ads on Facebook or Instagram, then this is not what this email is about.
We teach those in our courses & workshops as it is impossible to explain all that information in a single email.
Feel free to get on the invite list for when we announce the next workshop.
Let’s get on with today’s topic.
How to generate results from Ad campaigns?
I learned this from the who’s who of direct response marketing at a copywriting conference I attended at Stanford, USA sometime in the spring of 2014.
The trip to this conference changed the game for my agency.
I understood that it’s not just about knowing the panels and running the Ads.
It’s more about who is seeing my ad and what are they seeing.
The latter is way more important these days as the algorithms are very smart and they don’t need much information about the “Who” anymore to be honest!
It’s all about What they see as Ads.
We spend most of our mind, energy, and resources on what we show to audiences when running Ads on digital platforms.
It’s about positioning the product/service in the minds of the prospective buyer on the value it brings when they buy.
It’s about using different emotional triggers along with the right hooks that will make the potential customer want to have the product or service at the price we want to sell.
It’s all about what you say and how you say it.
It’s all about the Copy.
To generate results from your ad campaigns, work on your copy and creatives.
This is what stops them and gets their attention when they are on social platforms browsing stories and feeds
This is what is making them click and go to the landing page
And this is what is going to make them buy your product or service vs your competitor
Now your copy and creatives depend on the stages of awareness of your chosen audience.
There are 5 stages of awareness:
1.Unaware
2.Problem Aware
3. Solution Aware
4. Product Aware
5. Most Aware
Why do you need to know this?
Well, the Copy and Creative of your ads will need to resonate with the target audience who would probably be in one of these stages.
The messaging changes based on who we are talking to and what is their stage of awareness.
Why should you know about this concept at all?
Well because this is what generates results.
When you show the right messaging to the right people at the right time, they will show interest in your products/services and eventually buy.
Here are some action steps I would like you to take after reading this far:
If you are runnings Ads on Facebook or Instagram, I want you to think of what stage of awareness is the audience you are targeting your ads to?
Then see the ad copy and creative and analyse if what you are showing is what will make sense to the potential customer to generate interest in your services?
The above questioning itself will help you fix the campaigns to generate better results!
We are now offering Facebook Audit free of cost for a limited time.
If you are running Ads yourself or you have an agency managing your campaigns and you would like to identify what’s blocking your growth, we can help you.
We will analyze the campaigns and find a way forward by uncovering insights on what to improve, what to do less of and specific actions to maximize your results.
Until next time,
To your success,
Namita Ramani
Founder & CEO
Above Digital
PS: We go more detailed into these concepts in our courses. Feel free to register your interest if you want to learn more about Customer Avatars and Audience Targeting.
PPS: I know I am delayed by a few days for the March Mailer but I still made it 😉
Link to January and February mailers.
PPPS: I absolutely love feedback! I would love to hear your thoughts on these emails I am sending.
Is there anything particular you want to know about Digital marketing or if you’re struggling with any aspect of running ad campaigns feel free to hit the reply button and ask your questions!