ad_new, Author at Above Digital

Your Reception Is Killing Your Leads – Here’s How You Can Stop It!

Posted on June 15, 2016November 4, 2022 by ad_new

We have recently started offering our lead generation clients a call tracking service, that allows them to record all telephone enquiries made through our advertising efforts.

And the results from implementing this have been jaw-dropping!

Not only has it helped our clients significantly improve their profit margins, it has played an instrumental role in ensuring they don’t lose calls because of their reception.

What we found after implementing the system:

Out of every 50 customers who are calling to enquire, 10-15 calls are going unanswered. Which means 10-15 potential customers are being lost!

Over 60% of potential clients have the same concerns when enquiring. By listening to the calls and seeing the patterns, we are now able to comprehensively answer these objections in order to confirm the booking.

Simple questions are often mishandled by the reception staff, causing the lead to lose trust or get frustrated and hang up.

There’s so much confusion – upon playback, we are able to clearly distinguish what the client is asking about. And in a lot of cases, the receptionist is responding to a completely different concern, causing confusion that prevents the client from taking action and booking.

People are busy, and they want their objections and concerns answered before they take the time out to come to your premises. Do not push for a consultation, push to really answer their questions.. And the end result will be an actual booking. The receptionists that push for consultations tend to frustrate clients, who either hang up or book a consultation only to cancel it later.

Listen. We’ve heard so many calls where the reception staff is providing an information overload, without really waiting to listen to the customer to find out about what they are actually concerned about.

After implementing the call tracking system, we found that around 7 out of 10 calls are lost by the reception – not because of lack of interest from the customer, but because the call is not handled properly.

With this information, our clients are now able to convert those 7 lost calls as well – thereby increasing their profit, without having to spend more on additional marketing.

We couldn’t be happier about this development!

Want to know more about call tracking? Drop me an email and I can share more information on how it works.

Facebook Disables 20% Text Rule – But Don’t Use Text In Your Images Just Yet!

Posted on June 1, 2016 by ad_new

Over the past few months, Facebook has slowly started disabling its 20% text rule for images used in Ads.

The previous rule prevented advertisers from using over 20% of text in ad images, and was supported by the handy Grid Tool.

Now that Facebook has disabled this rule, advertisers are free to use as much text as they would like in their Ad images.

So does this mean I can finally use text-heavy images while advertising?

Well, yes.. and no!

While it is technically possible to use text-heavy images, you will sacrifice your ad reach significantly by doing so.

This is because Facebook has started giving preference to ads that use little to no text in their images. The more text your image uses, the less Facebook will push the ad to its audiences.

Why is Facebook doing this?

While there is no solid answer to this, we believe that Facebook is trying to optimise user experience and would hence like to eliminate images that have a blatant “advertisement” look and feel.

Here is an official statement from Facebook regarding the recent change:

“To help advertisers achieve their business goals while providing people with an enjoyable experience on Facebook, we’ve had a policy limiting excessive text (more than 20%) on images in ads. We’re always looking for ways to improve the experience for people and advertisers, which is why we’re testing a new solution that will allow ads with text to run, but based on the amount of text in an ad’s image, the ad won’t reach as many people. We will continue to monitor how this test impacts advertisers as well as people and will iterate to ensure we are creating the best possible experience. We’re testing in certain situations but are not changing the policy across the board at this time.”

Bottom line: while your ad may not be rejected when you use a lot of text in the image, it will not be fully pushed to the audience on Facebook.

What do you think of this change? Do you think it will have a significant impact on how well your ads perform?

Send me a message to let me know your thoughts, or drop an email for any questions on this latest change implemented by Facebook.

If You Aren’t Converting At Least 10% Of Your Website Traffic, It’s Time To Ask These Questions

Posted on May 1, 2016November 4, 2022 by ad_new

A successful, optimised website should be able to convert at least 10% of its traffic into leads.

We aren’t saying that every lead is going to be a sale. A lead can include anything from a visitor giving you their email address, to them actually purchasing an item or leaving an enquiry.

But your website should be generating action from the hits it’s getting. After all, it’s not just there to look pretty – it’s meant to help you generate new customers for your business.

If your website is failing to make even 10% of its traffic take action, there is something seriously wrong – It might be time to put on the thinking cap, and ask yourself these questions:

Do I give enough opportunities for a visitor to take action?

This question tackles the essential point of call to actions. Are you actually calling out to your audience to take action? Do you have lead magnets and capture forms that are giving the visitor a reason to give you their email?

Is my traffic relevant?

If you’ve already armed your website and landing pages with the right call to actions, the next question to ask if whether your traffic is relevant.

Are the people visiting your website the right audience?

Are they the people who have the need and purchasing power to use the solution/service you provide?

Are they qualified visitors who are actually looking for your service or product currently?

Analysing these factors will help determine whether the problem is your website, or the people being sent to your website – after all, someone looking for a Toyato is not really going to convert on the landing page of a Lamborghini.

Am I answering their objections?

If you have the right traffic and the right kind of call to actions, you might need to put yourself in your potential customers shoes and think about what’s stopping them from taking action.

A lot of times, people may have a legitimate interest in your product or service, but are having concerns, questions or hesitations. Your website needs to foresee such objections and answer them for the customer, in order to instill confidence that allows them to take action.

Is there a demand for what I’m offering?

If you’ve answered yes to all the above points, the final step is to evaluate the demand for what you’re offering.

Whether it’s a product, service, or a special offer – the lack of conversions might be stemming from a lack of real demand or desire.

Here are a few common problems that are usually culprit for a lack of demand and desire:

Price – is your product/service priced too high or too low?
Presentation – many times it’s not what’s being offered, but how it’s being offered, that can cause problems
Offer – creating offers that portray true value is an art. Using the right offer and phrasing it in the right manner can be a deciding factor on how well it performs.

Tackle these 4 questions and you should be well on your way to converting at least 10% of your website traffic.

And the best part about a 10% conversion rate guarantee is that it’s scalable. You can increase your leads by simply increasing your traffic – provided you have a big YES to all the pointers mentioned in this blog.

CASE STUDY: How Finding The Right Targeting Can Skyrocket Your Lead Generation on Facebook!

Posted on March 14, 2016November 3, 2022 by ad_new

We’ve seen a lot of people in the industry that practice open Facebook Advertising – i.e: creating ads and not targeting them to a specific or narrowed audience.

Most businesses that are advertising tend to target just by gender and location, and ignore other demographic or interest based targeting.

While this may work for certain kinds of products/services, it is not advisable for several reasons:

Open targeting may reduce your cost per click, but it can actually increase your cost per lead.
The quality of leads often drops due to the lack of targeting to the kind of customer your business is looking for.
Your ad might not even reach the right kind of customers, and will instead keep showing to irrelevant audience that may be more dominant/active on Facebook.

We decided to test this in one of our campaigns – and the results speak for themselves!

About the campaign

We created a Hair Transplant campaign that was targeted to men.

One ad set used open targeting – only specifying gender (men) and age range.

The second ad set targeted only Indian men with an interest in specific hair related products, within a certain age range.

This is what the ad looked like.

The results?

The ad that was targeted to a specific audience received a significantly better response.

The cost per click reduced from AED 0.75 to AED 0.41.

The unique CTR – which basically means the percentage of people who saw the ad and clicked on it more than doubled – from 1.11% to 2.48%.

And the number of leads increased more than x5 times!

Ad set 1 (Open targeting)

Ad set 2 (Specific targeting)

Results like these are exactly why we always insist on testing targeting – while it can take some time and budget to do this testing, it reaps amazing results once the golden targeting has been determined.

Still keeping your ads open? Tell us why!

CASE STUDY: 8573% ROI – Yes, It’s Possible!

Posted on March 1, 2016November 3, 2022 by ad_new

At Above Digital, we’re constantly applying new strategies and methods on our client campaigns – which is why we’re proud to say that our campaigns show a consistent improvement month after month.

In the month of February, we hit a new milestone for a particular client: reaching a goal of 500+ leads generated through Facebook Marketing in just 30 days.

Psst.. the result was 8573% ROI!!!!

Campaign details

Services being advertised:

Hair Transplant – AED 5,000
Botox & Fillers – AED 950
Laser Hair Removal – AED 1,499
Mesotherapy – AED 349
Carbon Peel – AED 1,200

Average cost of service – AED 1799

Total amount spent from February 1st – February 29th – AED 11, 625

Strategy

We used a mix of lead ads and click to website objectives to increase the results from the spend of the client.

The goal was to decrease the gap between number of clicks and number of leads, in order to increase the returns from the allocated budget.

Results

The campaign generated a total of 554 leads in the month of February – 380 through Lead Ads and 214 through appointment bookings on the website.

With the average cost of service being AED 1,799 and the total leads equalling 554, the potential revenue generated from this campaign was an astounding AED 996,646!

That’s 8573% return on investment.

Now who can say they see such amazing results from other marketing sources?

The Best Places to Find Free Stock Images

Posted on March 1, 2016 by ad_new

Images have the ability to tell a story in a quick glimpse as compared to the endless paragraphs on a page.

But finding the right image for your website is truly a task. Those of you, who’ve tried searching for free stock photos on the Internet probably know what a hassle it is.

Free stock photos are very difficult to find and even if you end up finding one – chances are high of them being, watermarked, blurry, with poor resolution and uninspired.

Fortunately, you don’t have to settle for anything less than you deserve. There are plenty of resources available which give you access to high-quality stock photos without any hassle or significant cost.

So, if you’re drained of the usual unexciting stock photography and clichéd pictures that cost way too much, check out the below list of the world’s best free stock photo websites for designers, business owners and anyone else:

Unsplash

It adds 10 new royalty-free photos in every 10 days which boast of breathtakingly attractive beautiful landscapes. Just scroll down the home page to see foggy rivers, faraway mountain ranges or even battered signs in all their high-resolution glory.

StockSnap.io

It dishes out hundreds of high-resolution images each week which are interesting and versatile. And the plus point, all photos are free from copyright restrictions, and no attribution is required.

Startup Stock Photos

The name may sound specific to startups, there are plenty of professional options to use no matter what industry you’re operating within. You’ll surely have your hands full with these free images.

Pexels

Pexels is committed to adding at least 35 new photos each week. These photos are carefully handpicked from a variety of free image sources to ensure that you’re getting only the best of the best.

New Old Stock

This collection of vintage photos comes from the public archive via Flickr Commons. According to the website, the photos are free of any known copyright restrictions.

Picjumbo

Picjumbo happens to sport a great collection of food shots, so if you’re running a restaurant or nutrition-themed startup, you might find it worth your while to take a browse.

Pixabay

Pixabay is truly a web designer’s dream. It not just offers an accessible search feature, the images are completely brilliant.

Little Visuals

LittleVisuals is an exceptional site, run according to more of small-scale, handpicked approach than most stock-photo sites.

Be sure to check each website’s license page for specific details.

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Why Your Website Isn’t Generating Leads – And How To Fix It!

Posted on February 22, 2016November 4, 2022 by ad_new

The prime reason businesses have websites is to bring in more business and to generate leads online. However, it’s unfortunate to see that most websites are unable to actually bring in solid results.

There are a number of reasons your website might be underperforming, and today we’re going to go through some of the most common mistakes we see on a daily basis.

You haven’t defined your target audience

Your website works quite like other forms of sales & marketing – it’s vital for you to know who your target prospect is. Your website should speak to those in your target market(s), speak their language, and be full of benefits for them.

The best way to define your target audience is to create buyer personas – they help you know what your customers priorities are, what truly motivates them and what will make them choose you over your competitors.

Your content is not powerful

Be it blogs, white paper, case studies or your website copy – each has a role to play in attracting potential users. In order to secure a place in the search engines, your website must have informative content that users find interesting and helpful. Your content must be able to address user problems & offer possible solutions.

There are no calls-to-action

Once a user lands on your website, he or she needs to be driven to take some action. This is where a call-to-action helps – it is a link or graphic that takes people to more information about a topic, usually a conversion page. Calls-to-action should be strategically placed alongside, within or below content that is related to the premium content on offer.

You haven’t designed a proper landing page

For a lead generating website, landing pages or conversion pages act as the bread and butter. A good landing page is targeted to a certain stream of traffic and has an interesting offer behind a lead capture form – this allows you to convert a higher percentage of your website visitors into leads with which you can follow up.

Your offer is not understandable

No one likes guess work – and when it comes to website visitors, uncertainty is a total turn off. The user coming to your website wants to be shown a guided path at each step. If you have placed an offer ensure it is clearly readable as well as understandable. Your offers headline, image and call-to-action should be very precise & clear for the user to understand.

If you think your website is not generating any business for you, then there’s definitely something wrong! Set up a free strategy session with one of our experts to know more on how your website can be optimised to generate leads.

Laser Sharp Targeting With Facebook’s Latest Features for Advertising

Posted on February 15, 2016 by ad_new

Facebook Ads have proven time and time again to be one of the most cost-effective forms of online marketing – and the platform just keeps getting better.

With new tools and targeting features, Facebook Ads now have the ability to reach prospective clients with even more precision than before.

If you haven’t started improving your conversions and lowering your costs using these new features, now is definitely the time to start!

Location Targeting

Facebook has always allowed advertisers to reach their audience by targeting specific cities – but with the new Location Targeting feature, your reach can be made more precise and specific. The improvement actually allows one to “Drop Pin” around any particular location, and target people around that chosen point.

This feature works great for local businesses as they get to target potential leads within their actual area.

Expat Targeting

While expat targeting has been around for a while, it was restricted to expats from the US primarily. However, with the latest update Facebook has now introduced a number of different nationalities that are available to reach using the expat targeting feature.

You can now target expats living within a given country and even those originating from a specific country. So, if you wanted to display ads only to people born in India and living in Brazil, you can now reach them with a focused campaign. Facebook says it has 92 million people who live abroad on its network.

Lead Ads

They truly are the ultimate lead generation ad format! Using a standard News Feed ad, clicking the call to action launches a native lead form on Facebook. The form even pre-fills details like Name and Email to save time (the field is editable). This allows advertisers to increase conversion rates, by capturing leads straight through Facebook rather than sending them to an external website. A lot of marketers have extremely high hopes for this new Lead Ad, and it can work wonders for offer claims.

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Everything You Need To Know About Instagram Advertising

Posted on February 8, 2016 by ad_new

The launch of Instagram advertising has been welcomed with open arms by businesses around the world, who are now able to use the popular platform to reach over 400 million active users globally.

For people in the Middle Eastern region, its launch has been even more celebrated, as a majority of the Arab speaking population are more available on Instagram than on any other social media platform.

So what makes Instagram Advertising such a win, and how can your business use it?

Instagram in general gives a much higher engagement rate than any other social platform. If you have an active Instagram profile, you will notice that it is far more likely for your posts to get noticed on the channel than on other platforms. It is also relatively easier to gain a good following on Instagram organically.

The introduction of Ads make it even easier to reach targeted users on Instagram, and can do wonders when used in an effective manner.

What you need to know about Instagram Advertising

It offers multiple ad formats

Instagram advertising offers you three types of ads: image, video and carousel. Image ads let you use visual imagery to tell your story and also allure your target audience to take action while video ads give you up to 30 seconds to deliver your message as artistically as you desire & carousel option is image ads on steroids, letting you use multiple images that the viewer can swipe through, providing multiple opportunities to trigger an action.

You have call-to-action buttons for driving traffic to your website

The most frustrating part when it comes to social media marketing is – triggering engagement. You might get a lot of likes and comments, but driving the same traffic to your website is somewhat tricky. Instagram ads offer call-to-action buttons (much like Facebook ads) that allow you to drive traffic directly to your website. The call-to-action buttons are available on all the three ad format types.

Specific ad targeting

Instagram advertisers have always been able to target audiences by age, location, and gender. But now, it is working with parent company Facebook to reach users based on their interests and connections on both networks – a uniquely powerful data set of people’s personal preferences.

There’s less competition

Facebook now has nearly two million advertisers, which means that advertisers are now facing more competition to reach their target audience. Since Instagram is a relatively new advertising platform, it still offers a less competitive platform for advertising and reaching users compared to Facebook.

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4 Ecommerce Design Trends You Must Follow To Give Your Ecommerce Website A Boost

Posted on February 1, 2016 by ad_new

Your ecommerce website is undoubtedly your online Business as it reflects who you are, what are your qualities and your traits as an ecommerce business. When you have a well-designed site, your business gets more credibility. When we talk of an effective and result driven ecommerce website design, user flow and user navigation play important roles. Your ecommerce website is the “shop” and it determines how easily the shopper can find what they are looking for. The design should be able to cater to the needs of your potential user and make for a great user-experience.

An ingenious ecommerce website design can help your business ROI go higher. Always remember, the purpose of good design is to make life easier.

How a Good Website Design Boosts the Conversions?

The usability of your ecommerce website goes hand in hand with conversion. Things like making your customer support and contact details front and center, and keeping the forms as easy and clean as possible are all significant ways to assist turn that visitor into a loyal customer.
The appeal, feel and user experience on your website pay crucial role in converting the probable leads. If your website design is catering well to the handy needs of the potential customer, there is no chance of you losing a lead.

Make a new start….get going with the must have ecommerce web designs for your website conversions

The 2015 market trends state that if you want your ecommerce business to boost, you need to opt for the 4 ecommerce design trends. Just have a look at each of these design trends:

1. Flat Design: The bigwigs in the web world; Google, Microsoft and Apple have clearly stated that flat design is here to stay. Though it’s not a novel idea but it’s going to work wonders for ecommerce sites as its pleasing, easy to understand, and uncomplicated to expand and make responsive. It’s directed to focusing towards the content which works in cutting down the bounce rate.

2. Micro UX/Transitions: Your primary objective is to make the ecommerce experience a delightful one for your customers. You may assume that customer is sure to overlook the fun little features but in fact this boosts the user experience and even increases click-through rates. As most of the micro transitions are unforeseen, users get amazed by the animation. Making micro UX effects and transitions a part of your website’s great design is sure to enhance the user experience and create a brilliant impact.

3. Tiled Navigation: Images make more of a positive impact than the text boxes and this is the reason tile navigation is mounting on popularity. When you use image tiles in place of lists, it cuts down the odds of getting lost and gives customers a preview of what they will be seeing. Tiled navigation has needed potential to seize visitors’ attention as soon as they come in contact with your ecommerce store and keep them hooked.

4. Device Agnostic: It’s clearly the time you put an end to designing web pages for specific devices. Your ecommerce site should appear and function accurately on all screen sizes. This is where device agnostic comes into fore. Your ecommerce design must consider the quantity of screen resolution combinations, input techniques, browser capabilities, as well as the connection speed to build the most pleasurable user experience. Device-agnostic design will surely leave your potential customer to return to your website.

Discover what’s best for your ecommerce business and what’s barring those probable conversions; just book a free website analysis with us & give that much needed boost to your ecommerce website!

Author: ad_new