Author: ad_new

You have substantial pay-per-click and SEO budget promising to deliver high-quality traffic to your website. But are you sure the traffic is being directed to a well-optimized landing page?

A well-optimized landing page helps your customer know more about your brand, product and services thus persuading him or her to do business with you. A poorly optimized landing page will only increase website’s bounce rate as prospects won’t remain on your site for long.

So how to make sure that your landing page is optimized well and helps boost your conversion rates?

For any landing page to work effectively, it must have the following 3 elements at the right place.

1. Strong headlines

As soon as a visitor lands on your landing page, he or she must be able to get all the relevant information about your site. Your landing page should be designed in a way that it answers important questions as ‘who are you’, ‘what services you offer’ and ‘why you have an edge over your competitors in market’. Any landing page that can give crisp and clear information about a company surely wins the visitors’ attention.

2. Strong Quality Images

Images are the best way of capturing user attention. If you fail to have good quality images, don’t expect your user to stay on your site for long. People easily get sidetracked when they happen to be online. The possibility of a user reading through lot of text, except for the fact he is already schemed by your product, is reduced to nothing. Put up images of your products, or graphics displaying any incentive as offered by you like free shipping. This truly helps in making the visitor a valuable buyer for you. Ensure you make use of most constructive image formats.

3. Call-to-action

Your call-to-action is your final chance of turning that visitor into a customer. It’s the destination of your conversion goal. It is very important that you pay close attention on its design, placement and content. Placing CTA above folds is the most common practice but it’s like expecting too much from someone who has just visited your site. A better approach would be to create a mini landing page experience containing critical elements of web page packaged into a block of content just above the fold. It can help customer understand your brand better and will even cut down bounce rate. Similarly, the design must also be catchy and the content shouldn’t be limited to ‘Click Here’ or ‘Submit’. Make it more catchy or awarding as ‘Click here to win instant discount on hair spa’―anything that helps the visitor know what perk he gets in return.

Not sure if your landing page is optimized fully?

Book for a free website analysis with our lead generation expert & get to re-design your landing page. Request a session below.

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A content that talks about your business & persuades your potential leads to do business with you can prove to be the most effective tool of marketing.

We have already discussed how effective content marketing actually is goo.gl/hcfnND.  But it will only work out if the content is written in the right manner. Your content needs to be strong enough to convert your potential prospects and help increase the revenue.

So how can you write a web content or ad copy that’s capable of conversions?

1. Give it an objective: Don’t write content just because everyone else around is doing so or you are told that content is a must for any website. You need to be clear with your content objective, it should have a purpose. For instance, if you happen to be a men’s spa dealing with different massage types; your ad copy and content must talk about massages that are targeted for helping men. A person reading your content must be able to take a decision which in the case above would be booking for a massage session at your spa.

2. Be clear with your words: Playing around with words will do more harm to your piece of content than doing any good. Writing content is surely an art of playing with words here and there but that doesn’t mean you serve your reader with anything. Write content that’s straight with its tone and gives out clear information on the subject it deals with.

3. Connect with your audience: Your content objective would never be attained unless you build connect with your audience. And the only thing that can help you strike a chord with readers is your tone. Be emotive and expressive when dealing with a particular subject. Let the reader feel your emotions in each of your words. Your tone should be friendly, appealing and catchy. It should hold onto reader’s attention rather than turning him off.

4. Reduce anxiety: Are you reliable? Why should anyone consider your suggestions or recommendations or, more prominently, trust you to buy your product or service? A good content always cuts down reader’s anxiety. It not just educates them about something they’re anxious about, but convinces them that the words are credible.

5. Write a helpful piece: A reader will turn to your content to get some relevant information about the product or service as offered. The content helps him make a decision whether or not the offered service is of any use to him. And if you provide him with everything else other than the information he is looking for, do you think it will leave him convinced? Definitely not. Write content that holds some useful stuff for the reader.

6. Answer objections: When someone lands on your website, your content should be able to answer any and all objections / questions they might have regarding your product / service.

The right copy or content can completely change results and outcomes in marketing. It has potential to increase sales by actually getting people to take action & purchase from you.

Want to get the best piece of content written for your business? Consult with us for a full content marketing strategy that includes monthly blogs.

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A good website doesn’t always mean having an appealing design. A good website is one that ties in design with functionality that guides customers & drives them to take action.

To actually generate customers from your website, it’s important to ensure that it is designed with both design & function in mind. Plus, it should be flexible enough to aid you during your online marketing.

So how do you know if your website needs a redesign?

1. You’re losing out on Content Marketing

We’ve already spoken about how content marketing can help generate more leads – it is a rising star and is the future of building customer relationships. However, without a CMS (content management system) in place on your website, it can be almost impossible to easily upgrade content and allow for people to start conversations through regular blogs.

Having a website with a CMS framework allows you to start making 90% of your website changes in house. Due to its user-friendliness, even people with no knowledge of coding can easily add or change content.

This allows you to regularly update your blog content & change your call to actions as you market it on different channels. Plus, your blogs can be easily updated to include your latest offer in them as you change your campaigns.

2. You can’t track your leads

Did you know that you can actually track each and every person that visits your website? It’s true – you can communicate with anyone who has visited your website without even needing their email address, thanks to the beauty of pixel marketing. Your website should allow you to evaluate things like conversion rates, by having the proper page structures & wireframes implemented.

3. You want to go more social

Social media marketing is the best way of increasing your audience base. If your website isn’t social enough, you lose out on the opportunity to attract potential leads. An effective use of social media helps keep your website fresh, enhances SEO, gets your prospective and existing clients talking and sharing fantastic opportunities to improve customer care.

But it’s not just about posting random content on your Facebook or Twitter page. Your ad content must talk about your business & persuade the targeted customers to do business with you. If your social media activity is properly integrated with your website, your marketing results will be simply outstanding.

4. You want to look more professional

Potential clients are on a constant look out for what you sell, which means your website needs to act as the 24/7 sales machine where a potential lead can get any needed information at any time of the day. If your website makes you appear as an amateur, your customers will simply turn away from your website; but if you have a professional appeal online, they’re much more likely to do business with you.

A few other things you can think about when determining if you need an upgrade:

Are your landing pages actually converting visitors, or they are just aesthetically nice pages that offer little value?

Is your website able to directly speak to your intended audience in a manner that resonates with them?

Website redesigning needs to be done strategically so as to acheive the business goals.

Take the step now and book for a free website analysis with our lead generation expert. Request a session below.

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Well, you’ve finally done it – you’ve got the perfect optimised website up & running and it’s now time for all the leads to start pouring in.

So.. where are they?

Most business owners think that once their website is perfected, they will automatically start getting new customers. However, this is not the case. In order for your website to make an impact, people should first know that your website exists!

What you need is traffic.

It is only once you are able to send a good amount of traffic to that optimised website of yours that you will be able to see some action. And blogging is one of the best ways to get people to your website.

What’s better is that blogging helps you drive traffic that is actually interested in what you offer, since it captures them on a topic that is related to your product or service.

With each new entry on your blog, you provide an opportunity for your prospects to find you, find a solution to a problem and subsequently learn about the solutions that your company provides.

But it doesn’t just stop at traffic.

Blogging helps improve conversions & boosts the number of people that actually do business with you, since it helps create trust. As you answer questions that are important to your potential customers & guide them through your blogs, you slowly start creating a relationship built on credibility & authority.

Plus, blogging helps you attract new customers in other ways too:

Regular updates on your website through your blogs helps boost your organic rankings on search engines. This means it becomes quicker & more likely that people who are searching for your service/product find you over your competitors.

Blogging helps you create reusable content that can be shared across social media channels – once shared, it allows you to bring the interested reader back to your website to read the article.. where they can then browse.

Moreover, a blog provides the opportunity to nurture repeat business. Once a customer has decided to follow your blog, you have earned an open forum to stay in front of your customers to maintain the relationship. Using your blog to occasionally highlight new products and services offered by your business is a great way to spark continued interest among customers that already value your brand plus target new customers looking at your expertise.

However, your blogging strategy should be carefully designed and tailored to your target audience in order to make a positive impact. Spamming people regularly with junk content will have an adverse, and often hard to bounce back from, effect.

Want to know more about using blogging to generate leads? Sign up for a free content marketing strategy session.

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The Like Box has become a legend since the introduction of Facebook – it’s used by businesses & websites around the world to increase their Facebook fans & get qualified people to communicate with on social media.

And it is now being discontinued by Facebook!

While this may seem like terrifying news to some, it’s actually a plan to improve & enhance the way “liking” happens. The Like box, though discontinued, is going to be replaced by a new feature called the Page Plugin.

So What Is the Page Plugin?

Page Plugin is the new feature that will allow admins to embed & promote their Facebook page on their website. Features of the Like Box will still be available through this plugin, so that visitors can continue to like & share your page without leaving your website. However, the installation process and look & feel will be different.

Benefits of the Page Plugin

1. Incorporates Facepile, which is the plugin that allows profile pictures of people who have connected with your page on Facebook to be displayed on your website.

2. Has added ability to include page’s cover photo in preview, making it possible to keep consistent branding across social media & your website.

3. Allows you to easily show if you would like to show Page Posts as a part of the plugin – this allows websites to now incorporate a mini newsfeed with the Like Box functionality in one go.

4. People visting your Page will see a count of friends that like the Page as well as their profile photos.

5. Customisable look & feel

6. Works with responsive, fluid and static layouts & has an adaptive width.

Make sure to get your website ready for this change before 23rd June 2015, which is when Facebook is officially discontinuing the old Like Box.

What do you think about this change? Let us know in the comments below.

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If you’ve been doing online marketing in any form, you’ve probably heard the word “content marketing” thrown around recently.

There are marketers who swear by it, and numerous success stories on how content marketing is the new face of advertising and generating new customers.

As savvy marketers ourselves, we thought we’d test the power of content marketing ourselves – and we have to say, we agree!

Content marketing has the power to attract new customers at a much higher level than regular advertising – it captures people on their interests and sells to them when they are at their highest level of engagement, thus generating a higher number of qualified leads than advertising offers directly.

Let’s look at real time results from content marketing

We created a campaign for our client where they had an offer worth AED 1,999

The first ad was a direct ad promoting the offer on Facebook

The second ad was promoting a blog post (i.e: content) on the topic of the same service that the offer was on

Once taken to the content/blog page, the offer was prompted to the reader at the end of the blog post, which then took them to the offer page where they could book (this is the same page that the first ad took them to directly)

 

So what did we find after creating these 2 ads?

The second ad where we used the strategy of content marketing outperformed the direct offer ad by a distinguished amount – 10:1

So yes, it definitely works!

Apart from just increasing conversions & customer bookings, research shows that content marketing has a host of other benefits. Here are some stats of companies using content marketing strategy:

55% more web visitors

97% more inbound links

434% more indexed pages by search engines

However, it’s important to remember that content marketing will only work when you create useful content that will answer any objections or questions your potential customer might have regarding what you are offering them.

The content should be interesting, relevant and engaging. In fact, posting junk or irrelevant content is a sure fire way to seriously harm your online marketing efforts.

There are a number of ways to create the content through which you are going to market, the easiest (and generally the most effective) being blogging.

Want to take off your content marketing strategy? Consult with us for a full Social Media Marketing package that includes page management, advertising & monthly blogs.

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We say this constantly – online marketing is the only place you should be spending your hard earned money.

With the huge advances made in the internet age, the world wide web has completely changed the face of marketing – and with it, the way a customer is sold to. No longer is flashing a product & telling them about it enough to run a successful business.

With the amount of choices & variables available for every kind of product & service in today’s competitive market, it takes fostering a relationship & real time communication to really get a customer.

This is where one of the benefits of digital marketing comes in. Unlike old school methods of marketing, digital marketing opens up a two-way communication.

For example, social media marketing allows customers to interact and engage with your brand and really get to know you on a personal level – and this is where they make the decision to come to you (versus your competitors) to fulfil their need.

But that’s not the only reason online marketing beats old school methods. These 5 points make it a clear winner when it comes to choosing your prime channel of marketing:

Unlimited reach options

Where you want to target people locally or globally, you can reach people specifically the way you want to.  You can widen your reach to expand your audience & increase awareness.. You can also target people who would actually be interested in what you have to offer, instead of blindly advertising to those who have no interest in your product or service.

Lets you track results

With online marketing you can track all the conversions & customers you are getting and from where exactly they are coming.  There is no guessing game – you know exactly how many people saw your ad, how many clicked and how many converted. Compare this with a method like print advertising, where there is no way to tell how many actually saw your ad & you’ll see the benefit. It makes it easier to optimise your budget & spend only on sources that are working for you.

Budget friendly

You can reach as many as 1000 people for just a few cents. That itself is pretty amazing. However, with the amount of options available to optimise and target your ads, you can really get astounding returns for a fraction of the cost. Online marketing is by far one of the most cost effective methods of promotion.

No guess work

You know exactly where your money is going and it’s super easy to calculate your ROI – unlike old school methods where you would guess or have an approximation of how many clients/revenue was made out of a particular print campaign. With online marketing, you stay clear about your numbers and figures when calculating the end result.

Builds a database

When you do online marketing, it becomes easier to gather a database of people interested in your services. This helps you reach out to them again and convert a customer that didn’t buy from you the first time they saw your ad. When you run a print ad, it’s impossible to get any details for further communication with them. They see your ad, and they either buy or don’t – that’s it. However, with online marketing, every cent you pay gives you a return. Even a customer that didn’t buy from you but clicked on your ad is tracked, which means you can pixel them and market to them again.

If you haven’t already, it’s time to put some serious thought into online marketing – it’s a channel that can very easily generate a 100% ROI, and much more!

Trying to figure out the best channel for your online marketing?

Book a free strategy session where we look at your business and your digital presence to determine the best platform to generate new customers online.

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Hurray! You’ve taken the first step and you can proudly say that your business has a website – but are you sure your website is actually helping you?

What we mean is.. Does it produce results? Is it helping you drive more users to take actions? Is it adding to your bottom line by generating you more customers?

If your answer is a maybe or a no, then your website isn’t utilising its full power. It’s just acting as a decorative hanger for your business at the moment.. when it can act as your most powerful sales machine.

Your website is one of the most important foundations – it’s how people find you and learn more about your brands, products & services. It’s also where over 80% of people make their buying decision.

So how do you know if your business website is working effectively? There are a multitude of ways to test how conversion friendly your website is, and what kind of returns it brings from the amount of traffic you send to it.

But before getting into that, the first step is simply starting with a good first impression – your homepage design.

Sure, it needs to look good & be visually appealing – however, when designing a homepage that can successfully hook visitors, there are a number of aspects to take into consideration when creating this design. While it should remain visually appealing, it also needs to be functional & strategic.

So what points should you analyse on your homepage design?

Tick off the 7 points below to ensure you have the most basic foundation laid out right – these will help you know that you have at least started off on the right foot.

Easily found information

We see a lot of websites that have really snazzy graphics – funky layouts, creative designing – but fail to make it absolutely apparent what the website is about. If a visitor lands on your homepage and can’t understand what you do or what you offer in the first 5 seconds, there’s a very high chance you’ve lost their business.

Your homepage must be able to answer clearly ‘Who you are’, ‘what you do’, and ‘what the customer can do on your site’. Don’t make your visitor think and probe too much – if they can’t identify what you’re all about as soon as they land on your page, they won’t stay on for too long.

Talk in the language of your people

Every business has a target audience – so is your homepage targeting the right audience. Are you using the language that will hook your niche? Is your design consistent with what your demographic will find trendy and appealing?

It’s also important to steer clear of any text that is hard to comprehend – using technical jargon is an absolute no-no. Your target customer should identify with your homepage immediately in order to form a connection & also understand how your service matches their needs.

Show what makes you special

Let’s call it value proposition – in order to do well, you have to have a unique selling point. Either your product is superior in quality, or more economical.. perhaps you offer free shipping. Whatever extra value you provide your potential customer should be evident on your homepage. Don’t wait for them to browse around & find out about that extra value by stumbling upon it – you need to flash that value in their face to show them why you are the one they have been looking for.

Device friendly

If you’ve made your website recently, it’s probably already responsive. I.e: it is compatible across all devices and browsers. However, if your website was made a while ago you might need to responsive functionality. And it’s recommended to do this at the earliest, as more than 50% of users are now browsing using a smart device instead of a traditional desktop.

It should be easy to navigate, and there shouldn’t be any “flashy” object interrupting user browsing experience like flash banners, pop-ups, animations or overly-fancy and pointless elements.

Tell them to take action

When someone lands on your homepage, you shouldn’t assume that they are going to take the initiative to dig deeper and browse through your services. You need to tell them to do it! Your homepage should have strategically placed call to actions that direct users to sales pages or pages where they are required to take the desired step. Without the right kind of CTA, you lose out on the potential of turning a visitor into an actual reachable lead.

Call to actions can be anything from “Subscribe Now” to “Call to Book” – however, CTA’s on a homepage are more based on controlling a visitors navigation process and directing them to exactly where you want them to go – you would first want to instruct them to find out more, before selling them or asking them to give you something (like their email address, their time, or their money!)

Be ready for change

Some homepage designs are so intricate that there is no room for change – which can be a bad thing. Successful websites that generate tons of leads are usually continuously optimised & tweaked according to user behaviour. Try keeping your homepage design flexible so it can make room for changes & future optimisation.

Look good – because, let’s face it.. We all judge that book by it’s cover!

Finally, once you have accounted for the functionality of your website you need to ensure it looks good.  Good design pleases people, and also influences their perception of your brand. And make sure your design is consistent. While you may have call to actions, are they placed properly? Do they look good or just look like an eye-sore that the visitor would get irritated by? These are all very important questions that determine whether your visitor will want to keep interacting with you. I mean personally, I would steer clear of a website if it looked really bad – it’s just such a turn off, don’t you agree?

Still not sure your website is set up right?

Have a free consultation with our lead generation expert to check your website & get pointers on what can be improved to increase sales & conversions.

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