Author: ad_new

It doesn’t matter whether you’re an absolute expert at Facebook ads or a complete rookie.

Creating Facebook ads are time consuming and frankly, it’s really hard to get every single element perfect everytime. So we’ve come up with a foolproof method to ensure that you create your Facebook ads with precision.

1. VISUALS

The images or visuals that you use in your ad are the most important element of your ad as this is what makes the viewer stop scrolling and actually look at your ad’s text/copy. Whatever the visual you choose or design, it has to POP!

So how do you add that extra zest into your images?

You either use complimentary colors or completely contrasting colors to draw in the eye.

Make sure your illustrations are eye-catching. If you’re using images, try incorporating images with humans in them. People relate to faces and emotions and this has the power to attract people to your ads.

If you’re using fonts in your ad creative, pick a maximum of two font families so as to not distract your viewer from the message.

2. AD COPY  

Once you’ve managed to capture your viewer’s attention with that stunning visual, you need to keep them hooked with great copy! Here’s how to make sure your copy will get results!

Don’t beat around the bush. Your copy should be simple, clear and effective.

Rather than focusing on the customer’s problems; focus on the benefits that they’ll receive from your products.

While information about benefits works; emotion is what gets your viewer to actually take action. Whether it’s a feeling of joy, urgency or sadness, getting some emotion is your viewer will help. In simple words, your viewer needs to be TRIGGERED!

Your copy has to be strong and action-oriented in both the headline and the text. Don’t miss out on the power of a short but strong headline!

3. What’s your ASK?

Over the years, AD gurus have stressed enough on this single point.

If you want someone to take action, tell them what to do!

With Facebook ads, you can customize your ads buttons to trigger desired action. For example, you can choose between ‘Sign Up’, ‘Book Now’ , ‘Like Page’ etc.

While this is a good enough ask, you should also incorporate this element into your ads copy.  

Tell your customer to Sign Up or to Book Now and this will influence their response to your ad.

4. Offer Something!

Well this comes down to the basics of advertising. Your audience is flooded with ads all day long! What are you offering them that’s going to stop them in their tracks and be completely SOLD?

Even if you aren’t really selling a product or service on Facebook and you’re just looking to increase traffic on your page or website, what are you offering them in return for their likes or view?

Give a customer a good offer and you don’t really have to sell!

Keep these pointers in mind while creating your ad and you will notice an increased response to your ads on Facebook.

I understand that creating Facebook ads are overwhelming and sometimes it’s just so easy to forget those important elements.

Take a look at our article – Facebook Ad Design Checklist to ensure you never miss out on any important elements in your ads.

If you have any questions on the topic, or want something answered, send an email through to learn@abovedigital.com and we’ll address it directly via an email response.

You may have read several articles on how to create the perfect Facebook ads, how to write ad copy etc.

But sometimes, all you need is a reference to some truly killer ads on Facebook, so you can emulate them as you need.

So we’ve deconstructed some of our favorite Facebook ads and all those elements that made the ad work!

But first, let’s go through some simple pointers for creating those failproof ads!

1. When creating FB ads, the most important thing, is to make sure that you have an offer or an ask. People will only engage with your ad if you’ve given them an irresistible offer or told them the exact action they need to take.
2. Keep it simple – Be concise and clear in your message.
3. Use bold, contrasting colors that catch the eye in your visuals.
4. Have a call to action that encourages people to click on the ad.  

Now, let’s get down to business. Check out some of these brilliant ads and our favorite elements in them.

1. NatureBox – Healthy Snacks.

Why This Works

Well, isn’t that image simply alluring!

I mean, all that delicious-looking food plus the contrasting colors of the dishes and the food is beautiful!

To add to that is the bold red illustration that says FREE TRIAL.

The visual itself is enough to get a viewer hooked!

The ad’s copy is a fine example for minimal-done-right.

The entire ad just has 4 lines of text, but it has all the necessary information packed into it.

The first line simply gives the product description, the second gives the customer the exact value and tells him what to do. Then a relatable headline and an additional but important line of info!

Every element in this ad works perfectly and in sync!

2. Audible: Harry Potter Audiobooks

Why This Works

For starters, this ad is simply genius as it automatically taps into that very large Potterhead community.  No Potter fan could ever pass over that glaring title with the exact font used in the books.

The visual also uses an array of bright colors to draw the eye.

With regard to the ads copy, it’s simple and effective, with the amazing offer being the opening line followed by  the call to action!

All in all, this ad has got the elements right!

3. Better Help – Online Therapists

Why This Works

Advertising related to health, especially mental health is always difficult to get right. But Better Help managed to get it right by creating a meaningful visual that signifies the emotions that go along with mental health issues, in an attractive and creative manner.

The ad also uses short-form text along with just the use simple keywords.

This is a ad done right!

4. GuavaPass

Why This Works

This image uses the perfect colors and elements to grab anyone’s attention, guaranteed to make you stop and admire the aesthetics within it.

Again, simple and effective copy with a Call-To-Action in the headline and the text!

Another win.

Now all you have to do is make sure that your ads are just as attractive and on-point!

For more tips on making sure you’ve got all your ad elements right, do check out our article Facebook Ad Design checklist, so you can make sure that your ad is absolutely perfect before you publish it.

If you have any questions on the topic, or want something answered, send an email through to learn@abovedigital.com and we’ll address it directly via an email response.

The fitness & wellness industry is one of those booming avenues today and will continue to be so in the coming years.

Which means, the ability to generate some serious ROI through digital marketing.

The fitness & wellness industry includes gyms, nutritionists, wellness products, meal delivery systems, supplements, fitness studios, machines, sportswear and so much more.

So, can you use any digital marketing strategy and just assume it would work for your business?

Every category in the fitness & wellness industry is a niche altogether with a very different customer base.

Creating a solid strategy for your industry & niche is key to getting your Digital Marketing right.

There are certain pillars of digital marketing that are needed for any business to succeed and drive new client sales – but how exactly should these pillars be translated and incorporated for the wellness & fitness industry?

That’s what we dive into during this workshop.

We’ll be covering the below pillars and how to apply them for this industry specifically, and will also be sharing strategies and tips from real campaigns done.

Website

MUST’s on the website to improve number of leads, enquiries, purchases, bookings.

SEO

Strategies to make the most out of SEO and choosing the right keywords to rank on vs keywords to bid on

PPC / Google Ads

How to ensure you are found when your customers are searching for you on Google and strategies to make the most of your spend and improve overall conversions

Facebook & Instagram Ads (social media marketing)

How to use social media marketing for remarketing and closing conversions, and ensuring clients that came through other channels finish their booking and become your customer

Email Marketing

Using email channels to convert new leads via email automation, and best email marketing tips to upsell and create repeat bookings & purchases.

Some things we’ll discuss:

• How to find the right, qualified audience (and not people who aren’t looking for your services!)
• Making the most out of your digital marketing spend
• The RIGHT combination of Google, Facebook and Instagram Ads to get you quality enquiries that book an appointment (and don’t just enquire but never book)
• How to use remarketing to close appointment bookings of qualified leads
• How to use digital automation for repeat purchases & bookings in the fitness & wellness industry.

Who is this workshop for?

• Owners and marketing managers of nutrition centers, fitness studios, meal delivery businesses, gyms & other fitness brands.
• Also relevant for those with an in-house marketing team
• Beneficial if you are looking to hire an agency too

This workshop will equip you with

• Tried and tested digital marketing strategies specifically for this industry
• Knowledge on different available channels and tools to generate new customers
• Real numbers and understanding on the kind of ROI you can realistically expect

(this cost allows us to block your seat and ensure we have a confirmed, serious attendee)

We’ve got only 15 spots available for this workshop, so complete your registration and payment at earliest.

Pay using our secure payment gateway to block your seat.

Once you pay, you’ll receive a confirmation email from us within 5-10 minutes. If you don’t receive it, give us a call on +97143212824

Digital marketing is the buzz word for any kind of business in today’s day, but it’s especially important for the medical and aesthetics industry.

Why?

Potential clients looking for aesthetic or medical services first start by looking for solutions to their problems online – and then looking for the best provider for that solution.

These people start and end their journey to find the right provider or doctor on the web 82% of the time.

In order to make these people become clients of your aesthetic or medical center, just having a pretty website is not enough.

There are certain pillars of digital marketing that are needed for a business to succeed and drive new client sales – but how exactly should these pillars be translated and incorporated for the medical and aesthetic industry?

That is what we dive into during this workshop.

We’ll be covering the below pillars and how to apply them for this industry specifically, and will also be sharing strategies and tips from real campaigns done.

Website
Aesthetic & Medical center MUST’s on the website to improve number of enquiries

SEO
Strategies to make the most out of SEO and choosing the right keywords to rank on vs keywords to bid on

PPC / Google Ads
How to ensure you are found when your customers are searching for you on Google and strategies to make the most of your spend and improve overall conversions

Facebook & Instagram Ads (social media marketing)
How to use social media marketing for remarketing and closing conversions, and ensuring clients that came through Google finish their booking and become your customer

Email Marketing
Using email channels to close appointments of new leads via email automation, and best email marketing tips to upsell and create repeat appointments for aesthetic and medical clients

Some things we’ll discuss:

• How to find the right, qualified audience (and not people who aren’t looking for your services!)
• Making the most out of your digital marketing spend
• The RIGHT combination of Google, Facebook and Instagram Ads to get you quality enquiries that book an appointment (and don’t just enquire but never book)
• How to use remarketing to close appointment bookings of qualified leads
• How to use digital automation for repeat bookings of clients in the aesthetic and medical industry

Who is this workshop for?

• Owners and marketing managers for aesthetic and medical centers
• Also relevant for those with an in-house marketing team
• Beneficial if you are looking to hire an agency too

This workshop will equip you with

• Tried and tested digital marketing strategies specifically for aesthetic and medical centers
• Knowledge on different available channels and tools to generate new customers
• Real numbers and understanding on the kind of ROI you can realistically expect

(this cost allows us to block your seat and ensure we have a confirmed, serious attendee)

We’ve got only 15 spots available for this training, so complete your registration and payment at earliest.

Pay using our secure payment gateway to block your seat.

Once you pay, you’ll receive a confirmation email from us within 5-10 minutes. If you don’t receive it, give us a call on +97143212824

There are still several advertisers on Facebook who haven’t even heard about the Facebook pixel and if they have, they aren’t using it to its full potential.

If you’re advertising on Facebook or are planning to, and you haven’t given the Facebook Pixel much thought, then this article will be a serious eye-opener.

For those of you who don’t know yet; The Facebook pixel is a piece of  tracking code exclusive to your ad account that should be placed between the Head Tags of every page of your website.

What it does? Well, it tracks the people visiting your website and it tracks all the actions of the people who view your ads.

We all know that the most advantageous factor of Facebook advertising is it’s detailed targeting options. And without the Facebook Pixel, you are definitely not making the most of Facebook’s ad targeting options.

It goes beyond that.

Without the pixel, you can’t really track conversions, neither can you optimize your ads for the same.

Basically, advertising on Facebook without the pixel is no fun!

So what can you do with the Facebook Pixel?

1. Create Custom Audiences:

Facebook knows who visits your website and the exact pages they visited. This information is truly invaluable, because you can create some amazing custom audiences such as,

• All the people that visited your website in the past 1 – 180 days.
• The people that visited particular web pages.
• People who visited your website in the past 180 days, but haven’t visited it in say 60 days (customizable).
• All the people that converted or made purchases on your website.
• People who are within the Top 5%, 10% or 25% of your website’s most active visitors.

What you can do with these audiences?

Let me give you some examples.

Creating customized audiences does wonders for both, acquiring new customers and remarketing to existing customers.

Plus you get to create Lookalike audiences of your custom audiences. Facebook will find an audience from a particular location that are very similar (in terms of behavior) to your custom audience.

And without the Facebook pixel, this is simply not possible.

2. Conversion Tracking:  

Besides the targeting options available on Facebook, the pixel is extremely important if you’re actually looking to sell on Facebook.

To track the actual purchases made, you’ll have to create a Standard event or a Custom Conversion event.

These events are basically you determining what a conversion is to Facebook.

So once the conversion is determined, then once people hit these pages or once people convert, facebook will report it to you.

3. Conversion Optimization:

When you select Conversions as the ad objective of your Facebook campaign, you have to select a conversion event for your Facebook ad to optimize. If you don’t have  pixel, you cannot optimize for conversions, so you have to optimize for something else like Traffic or Post Engagement.

Having the Facebook pixel installed on your website gives you the liberty to create conversion campaigns and Facebook will actually deliver your ads to those people who are most likely yo convert.

So here’s what we think. Without the facebook pixel, you can only venture into basic campaigns that won’t give you good results. Your targeting will be nowhere close to on-point and you cannot possibly optimize your ads for the action you would like your audience to take.

Our Recommendation: Don’t advertise on Facebook until you’ve installed that Pixel code onto your website. Installing the pixel is super-easy and just takes a couple of minutes, so why wait?

The Facebook pixel is your second step.

Your first step is figuring out how to use Facebook ads to generate high quality leads. 

Facebook ads are currently one of the most popular online advertising platforms and you may just be one of the million advertisers who’s jumped on the bandwagon. And though you’ve heard loud praise for the platform, for some reason it just doesn’t seem to be working for you.

Sure enough, you’re getting impressions and clicks, but are actual conversions scarce?

If this sounds too familiar to you, then read on.

We’re going to review 5 likely reasons why your Facebook ads are failing and go through important tips to get your campaigns back on track!

#1: Poor Targeting:

Targeting is that brilliant feature of Facebook Ads that enticed the largest global brands as well as smaller entrepreneurs to try Facebook advertising. I mean, the ability to target people based on their income, location, age, gender; even their interests and behavior is simply amazing!

But THIS is where most marketers fail.

The greatest advantage that Facebook advertising gives you, is reaching the most relevant customers and this is what you should place your primary focus on.

If you’re messing up the ads targeting, then your ads are just being shown to people who may not care for them, leading to poor conversion rates.

So how do you get your targeting right?

You should start by taking a close look at who your ideal customer is and build an audience profile. To create a basic customer avatar, you should take note of the following information.

• What age group does your customer fall under?
• Where do they live?
• What languages do they speak?
• What do they read/watch/listen to?
• Who influences them?

Answering all these questions will give you a closer insight into what your ideal customers really look like. Based on these answers, improve your targeting and this should make your campaigns a lot more effective.

#2. Your audience is too small

If you’ve been targeting your ads well at the right audience and your ads are still not working, then you should review your campaigns to check if you’ve niched down your targeting too much.

While it is great to run targeted ads, you may be reaching an audience that’s too small in size, which can seriously impact the cost and performance of your ads.

So here’s how to make sure you audience isn’t too narrow or small.

• Small Audience: This tends to happen when you’ve selected a custom audience from a file, people who’ve liked your page or engaged with you in some other manner. So, you’ve put in too much of a budget to reach too few people and the same people keep viewing your ads. In this case, you will notice a higher frequency rate or negative feedback. That’s when you know that you need to be targeting a broader audience.
• Narrow Audience: This tends to happen when you’re a smaller business or a local business. Of course, you’d only want to select people belonging to your location but limiting your audience further or narrowing it down beyond the usual age and gender may make your audience too narrow. This also tends to happen when you’ve used multiple narrowing factors such as inclusions, exclusions plus further narrowing options.

           You may then have to limit your targeting to a certain extent.

#3. You picked the wrong optimisation objective

What have you optimized your ads for? Also, what’s the objective of your Facebook ad campaign?

So, the first step while creating a campaign is to choose your ad’s objective. Facebook allows you to choose between generating Awareness, getting Consideration and bringing in Conversions.

Now base on your chosen objective, you can optimize your ads delivery based on the kind of action you want people to take. Facebook will then optimize your delivery to reach people most likely to take the action you desire.

So you need to be absolutely sure that your ads are being optimized to reach the right audience to get the best results.

#4. You haven’t tried retargeting

Have you tried retargeting your customers?

It’s basically reaching out to people who’ve expressed an interest in your business but haven’t taken any action yet?

Reaching out to these people can be incredibly powerful as some customers just need that little push from you.

The beauty of Facebook targeting is that you can target these exact people! Giving you a much higher chance of converting!

Having a tracking pixel on your website or installing the Facebook pixel itself on your website is your best bet. You can then specifically reach out to all those people who’ve shown interest in you and display the best offers to them for better conversions.

#5. Relevance Score and Feedback

If your ads aren’t working, your ads relevance score is that major factor that you should keep a track on!

Your ads relevance score basically observes your audience targeting and simply determines how relevant your ad is to the audience you’re trying to reach. The higher the relevance score, better the delivery and performance of your ad.

Your relevance score is directly related to the cost of your ad. For instance, an ad with a 2 or 3 relevance score would cost a LOT more than an ad with  relevance score of 8 or 9.

An important parameter to observe is your Feedback; your ad’s Positive and Negative Feedback.

Remember, if your positive feedback is high, but your negative feedback is also high, your ad’s delivery will be affected.

So ensure that your ad always has a higher positive feedback.

So if you haven’t really been getting the best results from your Facebook ads, it may just be these common mistakes that that can be easily rectified.

Now, it is a complete possibility that you maybe getting all these right but are still not getting your desired response. There’s a high possibility that your ad’s creative and copy are just not enticing enough for the customer to make an actual purchase.

When it comes to digital marketing, it doesn’t matter what platform you choose to employ for advertising, whether it’s Facebook, Google, Instagram.

The bottomline is, none of your ads will really be successful unless you know the customer that you’re selling to.

This knowledge about your customer is the foundation, that your ad strategy is going to be built on. Without this, your campaign will be shaky and largely ineffective.

Knowing your customer affects your ads in two ways.

1. It reflects in the way you word your messages, and the way you design your offers.

2. But more importantly, it reflects while deciding who your ads should target.

Create a customer avatar and then your ads can have the perfect message while being targeted at all the right people!

Here’s how creating a customer avatar of your ideal customer will help you –

Increase your ROI:

Since you are only going to be targeting your ads to people who are completely relevant and who most likely will be interested in your brand; your ads will get you optimal results immediately. Plus, you’ll be getting a large number of leads in the most cost-effective manner!

Basically, you’ll get a lot more conversions with fewer people clicking on your ad!

Create Engaging Ads:

The best part about knowing your ideal customer is that, you will create ads that captures exactly what’s on your customer’s mind; their needs, desires and their fears. When your ideal customer is able to relate to an ad, they are more likely to buy your products!

Attract the best traffic:

The beauty of creating customer avatars is that you will know important details about your customers. Where they are from, what age and gender group they fall into, who they follow, their dreams and their desires.

The beauty of digital marketing, on the other hand, is that you can target your ideal customer with just a few details like their age, gender, location and their interests.

So combine your customer knowledge and the scope of digital marketing and you get a winning campaign!

Here’s a quick guide to help you get started on delving into your customer’s mind: https://abovedigital.com/academy/create-your-buyer-persona-using-these-guides/